Steady Expansion Forecast for Online Cosmetics Market, Projected to Reach $20.7 Billion by 2029

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Online Cosmetics Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
Recent years have seen robust growth in the size of the online cosmetics market. It is set to expand from a market size of $13.36 billion in 2024 to $14.62 billion in 2025, with a compound annual growth rate (CAGR) of 9.4%. Factors contributing to this growth in the historic period include increased smartphone usage, growing popularity of home delivery services and at-home beauty treatments, enhanced understanding about product ingredients and their benefits, and an increase in the number of online beauty tutorials.

Online Cosmetics Market Size Forecast: What's the Projected Valuation by 2029?
Expectations are high for the online cosmetic market size to experience a substantial growth in the coming years. This growth is estimated to reach $20.7 billion in 2029, growing at a compound annual growth rate (CAGR) of 9.1%. This anticipated augmentation during the forecast period can be accredited to the growing consumer inclination towards online shopping, rising demand for tailored beauty products, broader acceptance of e-commerce platforms, enhanced investments in digital marketing by cosmetic companies, and increased reach of the internet. Predominant trends during the forecast period involve technological progress, virtual try-on technology, application of AI and machine learning, anti-aging products, and digital transactions.

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What Are the Drivers Transforming the Online Cosmetics Market?
The projected growth of the online cosmetics market is being fuelled by the increasing access to the internet. Internet penetration, a term describing the percentage of a population within a geographical area that has internet access, is on the rise due to factors such as widespread broadband and mobile network coverage, government schemes, affordable services and equipment, advancements in technology, partnerships between public and private sectors, digital literacy endeavors, the relevance of online content and services, and overall economic progression. The ascent of internet usage has transformed the cosmetics industry, making it more easily accessible, educational, and user-friendly for consumers all over the globe. For example, the International Telecommunication Union, a specialized agency based in Switzerland, has reported in February of 2024 that the number of internet users had risen from 5.1 billion in 2022 to 5.4 billion by 2023. Thus, the uptick in internet penetration is a key factor augmenting the expansion of the online cosmetics market.

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What Long-Term Trends Will Define the Future of the Online Cosmetics Market?
In the online cosmetics market, major corporations are shifting their attention to the creation of innovative products like cosmetics for Gen Z men, in response to changes in consumer tastes and demographic shifts. Cosmetics for Gen Z men refer to grooming and beauty products explicitly tailored to the unique skincare, grooming, and self-expression requirements of young male consumers who were born from 1997 through 2012. An example of this occurred in December 2022 when UNLICS, a cosmetics brand for Gen Z men, was unveiled by Kao Corporation, the Japan-based chemical and cosmetics company, alongside its online retail site. This new official UNLICS online retail platform enhances product accessibility and encourages direct consumer engagement, urging customers to confidently explore and redefine their care routines. The brand aims to facilitate the self-expression journey of young males by offering a variety of adaptable products for different skin types and needs in both an inclusive and genuine manner.

Which Segments in the Online Cosmetics Market Offer the Most Profit Potential?
The online cosmetics market covered in this report is segmented -

1) By Type: Skin Care, Fragrance, Makeup, Hair Care, Sun Care, Bath And Shower
2) By Category: Mass, Premium
3) By Distribution Channel: Company Website, Retail Website
4) By Application: Men, Women

Subsegments:
1) By Skin Care: Facial Care (Cleansers, Moisturizers, Serums, Toners, Exfoliators, Face Masks), Body Care (Lotions, Body Wash, Scrubs, Body Butter), Anti-Aging (Anti-wrinkle, Firming Creams, Serums), Sun Protection (Sunscreens, After-Sun Care)
2) By Fragrance: Perfumes, Colognes, Eau de Parfum, Eau de Toilette, Body Sprays
3) By Makeup: Face Makeup (Foundations, Powders, Blush, Highlighters, Concealers), Eye Makeup (Mascara, Eyeliner, Eyeshadow, Eyebrow Products), Lip Makeup (Lipsticks, Lip Gloss, Lip Liners, Lip Balms), Makeup Tools (Brushes, Sponges, Applicators)
4) By Hair Care: Shampoos, Conditioners, Hair Oils And Serums, Hair Color, Hair Styling Products (Hair Gels, Mousses, Hairsprays), Hair Treatments (Hair Masks, Leave-In Conditioners)
5) By Sun Care: Sunscreens (Lotions, Sprays, Stick Form), After-Sun Care (Aloe Vera, Cooling Gels), Tanning Products (Self-Tanners, Tanning Oils)
6) By Bath And Shower: Shower Gels And Body Washes, Bath Bombs And Salts, Soaps, Shower Oils, Scrubs And Exfoliants

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Which Firms Dominate the Online Cosmetics Market by Market Share and Revenue in 2025?
Major companies operating in the online cosmetics market are LVMH Moët Hennessy Louis Vuitton SE, Johnson & Johnson, Parfums Christian Dior, L'Oréal S.A., Chanel S.A., Hermès International S.A., Kao Corporation, Shiseido Company Limited, Avon Products Inc., Clinique Laboratories LLC, Amorepacific Corporation, Clarins Group, Kosé Corporation, MAC Cosmetics, L'Occitane Groupe S.A., Elizabeth Arden Inc., Fenty Beauty by Rihanna, e.l.f. Cosmetics, Anastasia Beverly Hills LLC, Kiehl's LLC, Charlotte Tilbury Beauty Ltd., Bobbi Brown Professional Cosmetics Inc., NARS Cosmetics, SK-II, Kylie Cosmetics LLC

Which Regions Offer the Highest Growth Potential in the Online Cosmetics Market?
North America was the largest region in the online cosmetics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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