Strategic Forecast for the Mineral Supplements Industry: Market Outlook 2025-2034

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Mineral Supplements Market Size Growth Forecast: What to Expect by 2025?
The mineral supplements industry has seen robust growth in recent years. The market is projected to expand from $16.58 billion in 2024 to $17.93 billion in 2025, showing an 8.1% compound annual growth rate (CAGR). Factors such as heightened health and wellness consciousness, the rising incidence of mineral deficiencies, an aging demographic, increasing focus on preventive healthcare, and shifts in dietary habits and lifestyles have contributed to the growth recorded in the historic period.

How Will the Mineral Supplements Market Size Evolve and Grow by 2029?
The market size for mineral supplements is predicted to experience robust growth in the upcoming years. The market is forecasted to escalate to $24.15 billion by 2029, with a compound annual growth rate of 7.7%. Factors fueling the growth in the forecast period mainly include the trend of personalized nutrition, growing customer demand for organic and natural products, an increase in disposable income in emerging markets, focus on clear product labeling and traceability, as well as increased consumer interest in sustainability and ethical sourcing. Key trends in the forecast period involve an upswing in plant-based mineral supplements, development of mineral formulations geared towards specific demographics, adoption of innovative delivery formats like and dissolvable tablets, expansion of personalized mineral supplements catering to individual needs, and a heightened emphasis on ingredients backed by scientific evidence and research.

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What Drivers Are Propelling the Growth of Mineral Supplements Market Forward?
The escalation in sports and fitness endeavors is projected to propel the mineral supplement market. These activities, dedicated to enhancing health, physical state, and athletic prowess, are anticipated to grow due to heightened health benefit awareness, ease of access to health-centric facilities, and societal focus on wellness. Mineral supplements augment a well-rounded diet and cater to the heightened mineral demand of athletes and those heavily involved in sustained physical exertion. To exemplify, the Sports and Fitness Industry Association (SFIA), a non-profit organization from the US, reported in February 2023 that 77.6% of all Americans or 236.9 million individuals engaged in a minimum of one sports action during 2022, marking a 1.9% escalation from 2021. Furthermore, Pickleball's rise in popularity has been notable, marking it as the most rapidly growing sport in America. The participation nearly doubled in 2022, registering an 85.7% increase year-over-year, and a striking 158.6% augmentation over a three-year span. Thus, the amplified involvement in sports and fitness activities is fuelling the mineral supplements market.

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Which Emerging Trends Are Transforming the Mineral Supplements Market in 2025?
Firms prevalent in the mineral supplements market are prioritizing the development of innovative oral nutrition supplements (ONS) to cater to changing consumer needs and tastes. ONS, also known as oral liquid supplements, are dietary products created to provide additional nutrients, calories, and energy to individuals who might find it challenging to meet their nutritional needs. For example, Arla Foods Ingredients, a Denmark-based supplier of ingredients for infant nutrition, medical applications, and sports nutrition, launched juice-style oral nutrition supplements (ONS) in May 2023, a novel approach to bolster the protein content in medical nutrition. The ONS juice-style drinks from Arla Foods Ingredients represent a unique nutritional beverage offering 7% extra protein, without compromising on taste or texture. The drink contains Lacprodan BLG-100, a pure beta-lactoglobulin variant that boasts an excellent nutritional profile. In addition, the new formula is fat-free, and the use of BLG-100 results in a product with a remarkably low viscosity and stable throughout its shelf life. Moreover, compared to traditional ONS juice-style items, it has a less astringent taste and a more palatable texture, promoting adherence to medical nutrition regimes.

What Are the Key Segments in the Mineral Supplements Market?
The mineral supplements market covered in this report is segmented -

1) By Product: Calcium, Magnesium, Iron, Potassium, Zinc, Chromium, Selenium, Other Products
2) By Formulation: Capsule, Tablet, Powder, Liquid Or Gel, Other Formulations
3) By Sales Channel: Pharmacies And Drug Stores, Supermarkets And Hypermarkets, Online Channels
4) By Application: General Health, Bone And Joint Health, Gastrointestinal Health, Immunity, Other Applications
5) By End Use: Adults, Geriatric, Pregnant Women, Children, Infants

Subsegments:
1) By Calcium: Calcium Carbonate, Calcium Citrate, Calcium Gluconate, Calcium Lactate
2) By Magnesium: Magnesium Citrate, Magnesium Oxide, Magnesium Glycinate, Magnesium Sulfate
3) By Iron: Ferrous Sulfate, Ferrous Fumarate, Ferrous Gluconate, Iron Polysaccharide Complex
4) By Potassium: Potassium Chloride, Potassium Citrate, Potassium Gluconate
5) By Zinc: Zinc Gluconate, Zinc Sulfate, Zinc Picolinate, Zinc Acetate
6) By Chromium: Chromium Picolinate, Chromium Chloride, Chromium Nicotinate
7) By Selenium: Selenium Methionine, Sodium Selenite, Selenomethionine
8) By Other Products: Manganese Supplements, Copper Supplements, Iodine Supplements, Phosphorus Supplements

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Who Are the Key Players Shaping the Mineral Supplements Market's Competitive Landscape?
Major companies operating in the mineral supplements market are Cargill Incorporated, Nestlé S.A., Archer Daniels Midland Company, Pfizer Inc., BASF SE, Bayer AG, Sanofi SA, Abbott Laboratories, GlaxoSmithKline PLC, Otsuka Holdings Co. Ltd., DSM (Koninklijke DSM NV), Amway Corp., Glanbia plc., Orkla, Herbalife International of America Inc., GNC Holdings Inc., Kirkland Signature, Nature's Way Products LLC, Atrium Innovations Inc., Omega Protein Corporation, NOW Health Group Inc., Ricola, Himalaya Wellness Company, Blackmores Limited, Vitabiotics Ltd., MegaFood, Bio Botanica Inc., Pharmavite LLC

What Geographic Markets Are Powering Growth in the Mineral Supplements Market?
North America was the largest region in the mineral supplements market in 2024. The regions covered in the mineral supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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