Soaring Demand Set to Propel Mobile Number Portability Market to $2.8 Billion by 2029

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What Is the Expected CAGR for the Mobile Number Portability Market Through 2025?
In recent times, there has been significant growth in the mobile number portability market size. It is projected to escalate from $2.14 billion in 2024 to $2.27 billion in 2025, recording a compound annual growth rate (CAGR) of 5.8%. The growth during the historical period is credited to regulatory advancements, heightened customer satisfaction, better network coverage from operators, a rise in internet users, and improved service quality.

What's the Projected Size of the Global Mobile Number Portability Market by 2029?
Expectations are high for vigorous expansion in the mobile number portability market in the coming years. Predictions suggest it will reach a valuation of $2.8 billion by the year 2029, growing at a Compound Annual Growth Rate (CAGR) of 5.4%. The anticipated surge can be linked to the rising demand for smooth transitions, the rise of virtual mobile network operators, high turnover rates amongst prepaid customers, an expanding mobile subscriber base, and enhanced consumer consciousness about their rights. Key tendencies predicted for the forecast period consist of the establishment of IP-based networks, the arrival of session initiation protocol, innovations in products, investments in back-end services, and the demand for cloud-based MNP solutions.

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Top Growth Drivers in the Mobile Number Portability Industry: What's Accelerating the Market?
The mobile number portability market is predicted to experience growth as the total quantity of mobile subscribers continues to rise. A mobile subscriber is defined as anyone who is registered and actively uses a service offered by a mobile service provider. Several factors contribute to the increasing number of subscribers, including improved network infrastructure, the prevalence of smartphones and high-speed networks, and greater affordability. Mobile number portability encourages mobile service providers to upgrade their service quality, network coverage, and customer satisfaction in order to keep their existing clientele and acquire new customers. This also leads to better service choices and enhanced network performance for subscribers. For instance, data from the Department of Telecommunications under Vietnam's Ministry of Information and Communications indicate that the number of smartphone subscribers in Vietnam increased from 91.3 million in 2021 to over 93.5 million by the end of March 2022, which represents 73.5% of the adult population. This growth in mobile subscribers is fueling the mobile number portability market's expansion. The speedy adoption of smartphones is another factor that is projected to push the mobile number portability market forward. Smartphones, with their communication, computing, and multimedia capabilities, provide internet access and allow for app usage. Their convenience, multi-functionality, and increased internet accessibility are driving their adoption. This rise in smartphone usage impacts the mobile number portability market by stirring demands for adaptive telecommunication services and competitive pricing rates. As the number of smartphone users grows, the demand for seamless transition options increases, thereby promoting the usage of mobile number portability and fostering robust competition among carriers. For instance, data from the UK-based GSM Association points to an increase in monthly global mobile data usage per user, rising from 8.4 GB in 2021 to 11.3 GB in 2022. Therefore, the expanding usage of smartphones is a key factor in driving the growth of the mobile number portability market.

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What Trends Will Shape the Mobile Number Portability Market Through 2029 and Beyond?
Key players in the mobile number portability market are pivoting toward innovative strategies such as bundled mobile plans to enhance their service offerings and retain their customer base. These bundles or packaged deals rolled out by mobile service operators, encompass a range of services offered under one roof at a consolidated price. These bundled mobile plans aim to deliver both convenience and cost-effectiveness as opposed to the customers procuring each service separately. To illustrate, Telstra Group Limited, an Australian firm with a specialization in telecommunications and information services, unveiled a new bundled mobile plan in August 2022. This plan aims at offering cost-friendly mobile and data services to families all over the country. The plan can be availed by customers who already possess at least one service on a qualifying 'upfront' mobile plan, which includes individual SIM cards capable of supporting extra devices. Customers have the flexibility to include up to five such bundle plans in their accounts, thereby broadening connectivity for devices like children's smartphones, tablets, or mobile broadband hotspots.

What Are the Main Segments in the Mobile Number Portability Market?
The mobile number portability market covered in this report is segmented -

1) By Technology Type: Short Message Service (SMS), Unstructured Supplementary Service Data (USSD), Signal Transfer Point (STP), Session Initiation Protocol (SIP)
2) By Transmission: Wireline, Wireless
3) By End User: Individual Consumers, Small And Medium-Sized Enterprises (SMEs), Large Enterprises

Subsegments:
1) By Short Message Service (SMS): SMS-Based Porting, SMS-Based Notifications
2) By Unstructured Supplementary Service Data (USSD): USSD-Based Porting, USSD-Based Notifications
3) By Signal Transfer Point (STP): STP For Number Portability Routing, STP For Data Exchange
4) By Session Initiation Protocol (SIP): SIP For VoIP-Based Number Portability, SIP For Session Control And Routing

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Which Top Companies are Driving Growth in the Mobile Number Portability Market?
Major companies operating in the mobile number portability market are Verizon Communications Inc., AT&T Inc., T-Mobile Inc., Orange SA, Vodafone Group Plc, Telefónica SA, Telecom Italia SPA, O2 Co., Bharti Airtel, A1 Telekom Austria AG, 3 Hutchison Ltd., Telkom SA SOC, Tele2 AB, Cell C Ltd., Tietoevry Corp., Neustar Inc., Syniverse Technologies LLC, MTN, iconectiv LLC, INDOTEL, Reliance Communications, EE Ltd., Sprint Corporation, Mediafon Datapro, Neotel Companies

Which Regions Will Dominate the Mobile Number Portability Market Through 2029?
North America was the largest region in the mobile number portability market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile number portability market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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