Future Growth and Scope of the Event Management Software Market 2025-2032 | Active Network LLC, Arlo, Aventri

The Event Management Software market is witnessing significant transformation driven by the increasing demand for streamlined event planning and execution processes across corporate, entertainment, and educational sectors. Rapid digitalization and the growing adoption of cloud-based solutions are reshaping how events are managed, enabling organizers to enhance attendee engagement and operational efficiency. The industry size is further propelled by the integration of AI and analytics tools that provide actionable insights to optimize event outcomes and marketing efforts. The Global Event Management Software Market size is estimated to be valued at USD 16.03 Billion in 2025 and is expected to reach USD 36.12 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.3% from 2025 to 2032.

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➤Actionable Insights

● Increasing production capacity of event management platforms is a critical supply-side indicator contributing to market growth. For instance, a leading platform expanded its cloud infrastructure in 2024, enabling a 30% rise in concurrent event hosting capabilities, driving overall market revenue.
● Pricing strategies have evolved with subscription-based and tiered pricing models becoming prevalent, supporting wider adoption by small and medium enterprises. Data from 2025 shows that over 40% of new users opted for flexible pricing plans, indicating shifting demand dynamics from traditional licenses to SaaS models.
● On the demand side, the diversification of use cases across industries such as healthcare, education, and virtual conferences has significantly broadened the market scope. In 2024, virtual events accounted for 35% of total event management software usage, reflecting a sustained trend post-pandemic.
● Import data reveals increased cross-border software adoption, with North American and European imports growing by 18% year-over-year in 2025, emphasizing the global expansion of event management solutions and reinforcing the market share of international players.

➤Market Segment and Regional Coverage

● By Deployment Type: Cloud-based, On-premise, Hybrid, and Others.
● By Application: Corporate Events, Trade Shows & Exhibitions, Entertainment & Sports, Educational Events, and Others.
● By Organization Size: SMEs, Large Enterprises, and Startups.

Regional and Country Analysis:
● North America: U.S. and Canada
● Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
● Europe: Germany, U.K., Spain, France, Italy, Benelux, Denmark, Norway, Sweden, Russia, and Rest of Europe
● Asia Pacific: China, Taiwan, India, Japan, South Korea, Indonesia, Malaysia, Philippines, Singapore, Australia, and Rest of Asia Pacific
● Middle East & Africa: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Israel, South Africa, North Africa, Central Africa, and Rest of MEA

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➤Key Players

● Active Network LLC
● Arlo
● Aventri, Inc.
● Bitrix24
● Bizzabo
● Certain, Inc.
● Cvent, Inc.
● EMS Software, LLC.
● Event Espresso
● EventBrite
● Eventdex.com
● EventGeek
● EventMobi
● Grenadine Technologies Inc.
● Hopin
● Rainfocus
● Regpacks
● Stova
● Ungerboeck
● webMOBI
● Whova
● Zerista
● Zoho Corporation Pvt. Ltd.
● Several key players have adopted advanced AI-driven personalization as a competitive strategy, resulting in a 25% increase in user retention reported by platforms like Cvent in 2025. Another strategy includes strategic acquisitions; for example, Bizzabo's acquisition of a niche virtual event company in 2024 expanded its product portfolio and boosted market share by 15%. Additionally, companies such as Hopin have leveraged integrations with CRM systems to enhance client engagement and business growth, driving a 20% rise in annual recurring revenue.

➤Growth factors

● The growth of the Event Management Software market is fueled by the surge in hybrid events combining physical and virtual elements, which accounted for over 45% of total events organized in 2025.
● Increasing demand for real-time data analytics to track attendee behavior is another crucial growth driver, with 60% of enterprises investing in analytics modules in 2024 to enhance event ROI.
● Rising corporate investments in digital transformation initiatives have accelerated adoption, exemplified by a 22% increase in software procurement by Fortune 500 companies in 2025.
● Furthermore, government regulations promoting contactless event experiences post-pandemic have indirectly driven software upgrades and new deployments globally.

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➤ Market Trends

● The market trends in Event Management Software highlight the growing integration of AI and machine learning for predictive analytics and personalized attendee experiences. In 2024, AI-powered platforms saw a 35% faster event setup time compared to traditional systems.
● Another trend is the adoption of mobile-first solutions, with mobile-based event apps experiencing 50% higher engagement rates in 2025, driven by increased smartphone penetration.
● Sustainability has become a key trend, with software enabling carbon footprint tracking growing by 40% in 2024, reflecting industry-wide efforts to host eco-friendly events.
● Additionally, blockchain technology is emerging to secure ticketing and reduce fraud, with several platforms piloting blockchain-based ticketing systems in 2025, reporting a 10% reduction in counterfeit incidents.

➤Market Opportunities

● Expansion in the Corporate Events segment offers substantial growth potential as companies increasingly shift towards sophisticated event management tools to handle global conferences and product launches. This segment alone is projected to grow at a CAGR of 14% till 2032, driven by rising corporate budgets for event marketing.
● The Hybrid Events subsegment presents a lucrative opportunity, fueled by the convergence of virtual and in-person event formats. Adoption rates surged by 55% in 2025, positioning this segment for accelerated growth and innovation.
● In the Cloud Deployment segment, the scalability and accessibility advantages are creating opportunities for SMEs, with cloud-based event management software adoption growing by 30% in 2024.
● The Asia Pacific region, particularly India and China, offers a significant market opportunity due to rapid urbanization, rising disposable incomes, and increasing digital infrastructure investments. The event management software market in Asia Pacific is forecasted to register the highest CAGR of 15.2% from 2025 to 2032.

❓ Frequently Asked Questions

1. Who are the dominant players in the Event Management Software market?
The dominant players include Active Network LLC, Cvent, Inc., Bizzabo, Hopin, and Zoho Corporation Pvt. Ltd. These companies lead through innovation, strategic acquisitions, and expanding global footprints.

2. What will be the size of the Event Management Software market in the coming years?
The market size is projected to reach USD 36.12 Billion by 2032, growing at a CAGR of 12.3% from 2025 to 2032, driven by digital transformation and increasing demand for hybrid event solutions.

3. Which end-user industry has the largest growth opportunity?
The corporate events segment holds the largest growth opportunity due to increasing corporate budgets for marketing and global conference management, supported by advancements in AI-driven event solutions.

4. How will market development trends evolve over the next five years?
Market trends will evolve towards enhanced AI integration, mobile-first solutions, blockchain for secure ticketing, and sustainability features, all aimed at improving attendee engagement and operational efficiency.

5. What is the nature of the competitive landscape and challenges in the Event Management Software market?
The competitive landscape is dynamic with rapid innovation and strategic acquisitions. Key challenges include managing data security, adapting to evolving event formats, and meeting diverse regional regulatory requirements.

6. What go-to-market strategies are commonly adopted in the Event Management Software market?
Common strategies include tiered pricing models, strategic partnerships, product diversification through acquisitions, and leveraging AI to offer personalized event experiences and analytics-driven insights.

Author of this marketing PR:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.


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