Sports Nutrition Industry to Double by 2034 as Fitness and Healthy Living Trend Soars Worldwide

According to a new industry analysis, the global sports nutrition market is poised for significant growth over the next decade, with the market value expected to surge from USD 59.56 billion in 2024 to approximately USD 126.23 billion by 2034, growing at a CAGR of 7.8% between 2025 and 2034.

Rising Demand for Health & Wellness Products Fuels Market Growth

The sports nutrition market, once primarily driven by athletes and bodybuilders, has evolved to cater to a broader consumer base that includes recreational and lifestyle users. This shift is largely fueled by increasing awareness of health and wellness, rising disposable incomes, and a global surge in fitness activities.

Consumers are actively adopting sports nutrition products such as protein bars, energy drinks, and dietary supplements as part of their daily routines. The integration of key ingredients like creatine, linoleic acid, taurine, and caffeine continues to appeal to users seeking performance enhancement, endurance, and recovery.

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Key Drivers and Emerging Trends

Fitness Awareness: An increasing number of consumers are engaging in physical activities and fitness regimens, contributing to the growing demand for nutrition-rich food and drinks.

Urbanization and Lifestyle Changes: Rapid urbanization, particularly in developing countries, and the rise of lifestyle-related disorders have made nutrition products more mainstream.

Product Innovations: Manufacturers are constantly innovating with new formulations and delivery methods, such as plant-based proteins, flavored bars, and on-the-go supplements.

Sports Participation: The growing number of international sports events and an increasing inclination toward professional sports among the youth are also propelling the market forward.

Market Segmentation Insights

By Product Type: The market is segmented into Sports Drinks, Supplements, and Foods. Among these, the Sports Drinks segment is expected to dominate, while Sports Supplements are gaining traction due to increased gym memberships and awareness of muscle recovery products.

By Raw Material: Animal-based products lead the segment, although plant-based options are witnessing rising demand.

By Distribution Channel: Hypermarkets and supermarkets hold the largest share. However, the online segment is projected to grow at a CAGR of 10%, driven by the ease of access, customization, and digital marketing strategies.

By Consumer Group: While athletes remain key consumers, the rise in recreational users is significantly impacting market dynamics.

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Regional Outlook

North America currently dominates the global market, accounting for over 35% of the total share, thanks to a well-established fitness industry, high disposable incomes, and favorable government initiatives promoting health.

Europe is witnessing significant growth, especially among consumers seeking a balanced lifestyle.

Asia-Pacific, particularly India and China, is emerging as a key growth region due to the rising middle-class population and growing adoption of western fitness trends.

Latin America and the Middle East & Africa are expected to show robust growth due to increasing sports participation and awareness campaigns.

Competitive Landscape

The global sports nutrition market is moderately fragmented with several key players focusing on strategic partnerships, product innovation, and market expansion to maintain competitiveness.

Key Players Operating in the Market Include:

The Coca-Cola Company
Abbott Nutrition Inc.
PepsiCo Inc.
Glanbia Plc.
Reckitt Benckiser Group plc
Yakult Honsha Co Ltd.
Post Holdings, Inc.
GNC Holdings
Clif Bar & Company
Otsuka Pharmaceuticals Co., Ltd., among others.

These players are investing in R&D and expanding their online presence to tap into the growing digital consumer base.

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Conclusion

The global sports nutrition market is experiencing a paradigm shift, moving beyond professional athletes to everyday consumers focused on health, wellness, and performance. With rising demand, innovative products, and expanding distribution networks, the market is well-positioned for sustainable growth through 2034.

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This release was published on openPR.