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Emerging Trends to Drive In-Store Analytics Market Growth at 27.6% CAGR Through 2029
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.In-Store Analytics Market Size Growth Forecast: What to Expect by 2025?
The size of the in-store analytics market has significantly expanded over the recent years. The market is projected to increase from $4.71 billion in 2024 to $6.02 billion in 2025, reflecting a compound annual growth rate (CAGR) of 27.8%. The escalation in the historical period can be accounted to improved customer experience, better operational effectiveness, instant decision-making, strategic edge, and efficient marketing.
How Will the In-Store Analytics Market Size Evolve and Grow by 2029?
The size of the in-store analytics market is predicted to experience pronounced growth in the upcoming years, ballooning to $15.97 billion in 2029 backed by a compound annual growth rate (CAGR) of 27.6%. This projected development in the forecast timeframe is linked to the escalating demand for analytics solutions, focus on immediate actionable insights, the surging popularity of retail analytics as a service, the call for retail automation, customization, and directed marketing strategies. Top trends anticipated during the forecast phase comprise the incorporation of augmented reality (AR) and virtual reality (VR), cloud-centric analytics solutions, alignment with loyalty schemes, visualization of supply chains, and sustainability strategies.
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What Drivers Are Propelling the Growth of In-Store Analytics Market Forward?
The escalating rate of internet usage is projected to augment the expansion of the in-store analytics market in the future. This upswing in internet adoption is fueled by its growing affordability, superior connectivity, and the escalating demand for digital services. The internet bolsters in-store analytics by empowering the collection and examination of real-time data, enhancing understanding of customers, and refining store procedures. For example, Statistics Canada, a Canadian national agency, reported in July 2023 that the proportion of Canadians aged 15 and above using the internet reached 95% in 2022, a growth from 92% in 2020. The most remarkable surge was registered among Canadians aged 75 and above, expanding from 62% in 2020 to 72% in 2022. Thus, the surging internet usage rate is propelling the expansion of the in-store analytics market.
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Which Emerging Trends Are Transforming the In-Store Analytics Market in 2025?
Dominant firms in the world of in-store analytics are zeroing in on the creation of highly sophisticated solutions that utilize near-instantaneous data to maximize outcomes associated with product descriptions and titles. The term near-real-time data pertains to data that is refreshed and analyzed almost instantly after it has been gathered, with only a negligible delay. For example, in July of 2023, Amazon.com Inc. - a US e-commerce behemoth, rolled out a feature called rapid retail analytics, designed to give vendors and sellers almost immediate admittance to vital retail statistics such as sales data, visitor traffic, and data about inventory. Updates from this service are available mere minutes after every hour, thereby enabling companies to make faster, better-informed business choices. All this information can be accessed at the ASIN (Amazon Standard Identification Number) level, which means advertisers are able to examine performance on a product-by-product basis, enabling them to carry out more focused refining activities.
What Are the Key Segments in the In-Store Analytics Market?
The in-store analytics market covered in this report is segmented -
1) By Component: Software, Services
2) By Deployment Mode: On-Premise, Cloud
3) By Enterprise Size: Large Enterprise, Small And Medium-Sized Enterprise
4) By Application: Customer Management, Marketing Management, Merchandising Analysis, Store Operations Management, Risk And Compliance Management, Other Applications
Subsegments:
1) By Software: Cloud-Based Software, On-Premise Software
2) By Services: Consulting, Integration And Deployment, Support And Maintenance
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Who Are the Key Players Shaping the In-Store Analytics Market's Competitive Landscape?
Major companies operating in the in-store analytics market are Oracle Corporation, Jabil Inc., Tredence Inc., Vonage Holdings Corp., Happiest Minds Technologies Limited, ThoughtSpot Inc., ShopperTrak RCT Corporation, RetailNext Inc., Raydiant Inc., Intellicus Technologies Private Limited, Brickstream Corporation, Cuebiq Inc., Bedrock Data Inc., Retalon Inc., GeoIQ.io, Fountain9 Inc., VentureRadar Ltd., Innodatatics Inc., Euclid Inc., Wasteless Inc., Radius Networks Inc., Yodlee Inc., Synodus Corporation
What Geographic Markets Are Powering Growth in the In-Store Analytics Market?
North America was the largest region in the in-store analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-store analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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