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Global English Language Training (ELT) Market Projected to Grow at 6.7% CAGR, Reaching $115.29 Billion by 2029
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Will the English Language Training (ELT) Industry Market Size Be by 2025?
In recent times, the English Language Training (ELT) market has witnessed significant growth and is expected to expand from $83.55 billion in 2024 to $88.98 billion in 2025. This represents a compound annual growth rate (CAGR) of 6.5%. Factors contributing to this growth during the historic period include globalization, increased international communication, expanding educational and career prospects, the requirement for competent cross-cultural communication, along with a surge in the demand for online English language courses and an increase in internet usage.
What's the Long-Term Growth Forecast for the English Language Training (ELT) Market Size Through 2029?
The market for English Language Training (ELT) is predicted to experience robust expansion in the coming years, swelling to $115.29 billion by 2029 with a compound annual growth rate (CAGR) of 6.7%. The predicted increase during the forecast period is due to the growing importance of the English language, a surge in the number of students choosing to study overseas, escalating globalisation, an uptick in the utilisation of digital platforms and tools, and the rising need for a skilled workforce. Key trends expected during this period include the rise of technology-enhanced language learning techniques, the incorporation of Artificial Intelligence (AI) and machine learning, product innovation, along with public and private financial involvement in digital education infrastructure.
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What Are the Key Growth Drivers Fueling the English Language Training (ELT) Market Expansion?
The increasing importance of the English language is predicted to fuel the progress of the English language training market. Originating from West Germany, English is a widely spoken and understood language globally, mostly used as a primary or secondary language in various countries. The number of English speakers is on the rise due to factors such as globalization, improved access to education, and the supremacy of English in international businesses and media. Language training seeks to empower learners not only with grammar and vocabulary, but also the skill to articulate confidently and clearly. This is achieved through a combination of speaking, listening, reading, and writing exercises. For example, a 2023 survey of 2,000 individuals and a scrutiny of more than 4.3 million online searches in the top 100 most populated countries performed by Preply, an online tutoring platform from the US, indicated a substantial interest in learning English in 2022. In the UAE, the phrase 'learn English' yielded an average of 34,800 searches, while an impressive 1.1 million searches were for 'translate to English'. Similarly, in Malaysia, the phrase 'learn English' was searched 23 times per 10,000 of the population, with 'translate to English' resulting in 801 searches per 10,000. As such, the increasing relevance of the English language is stimulating the evolution of the English language training (ELT) market.
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What Are the Key Trends Driving English Language Training (ELT) Market Growth?
Leading firms in the English language training (ELT) market, including Duolingo, are introducing novel strategies like gamified English learning solutions to make language training more interactive, captivating, and enjoyable. These products, employing elements of gaming, are formulated to enhance English language skills learning. For example, Duolingo, an educational tech firm from the US, unveiled its innovative product, Duolingo ABC, in March 2023 to aid Indian children in their journey of learning English through gaming. Duolingo ABC, explicitly designed for children aged 3-8 years, aims to improve their English language competency. The app is free and comprises over 700 fascinating lessons that cover alphabets, phonics, and sight words in simple segments. With the availability of nine different levels, children can comfortably learn at their own speed. The introduction of Duolingo ABC has helped the company broaden its customer base to include young learners, especially in markets such as India, where a substantial demand for English language learning exists.
How Is the English Language Training (ELT) Market Segmented?
The english language training (ELT) market covered in this report is segmented -
1) By Product Type: English For Academic Purposes, English As A Foreign Language, English For Speakers Of Other Languages, English As An Additional Language, English As A Second Language, English For Specific Purposes
2) By Learning Method: Classroom, Online, Blended
3) By Application: Educational And Tests, Businesses, Kids And Teens, Adults
Subsegments:
1) By English For Academic Purposes (EAP): Pre-University Preparation Programs, University-Level English Courses, Academic Writing And Research Skills Training, Test Preparation For Toefl, Ielts, Etc., Academic Speaking And Presentation Skills
2) By English As A Foreign Language (EFL): Beginner To Advanced Level Courses, Intensive Language Courses, EFL For Business Communication, EFL For Travel And Tourism, EFL For Personal Development
3) By English For Speakers Of Other Languages: General English Courses For Non-Native Speakers, English For Everyday Communication, ESOL For Immigrants And Refugees, Community-Based ESOL Programs, ESOLFor Academic And Professional Development
4) By English As An Additional Language (Eal): English Language Programs For Multilingual Learners, Eal For Young Learners (K-12), Eal For Adult Learners, Eal For Academic Success, Eal For Workplace Integration
5) By English As A Second Language (Esl): Esl For Adults, Esl For Children And Teens, Esl For Business And Professional Communication, Esl For Social Integration, Esl For Academic And Test Preparation
6) By English For Specific Purposes (Esp): English For Business And Corporate Communication, English For Medical And Healthcare Professionals, English For Engineering And Technical Fields, English For Legal Professionals, English For Aviation And Maritime Industries, English For Tourism And Hospitality
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Which Companies Are Leading the Charge in English Language Training (ELT) Market Innovation?
Major companies operating in the English language training (ELT) market are EF Education First, Pearson Plc, VIPkid Co, McGraw-Hill Education, Houghton Mifflin Harcourt Publishing Co., New Oriental Education & Technology Group, Duolingo, Rosetta Stone Ltd., TEFL International, Preply Inc., GEDU Global Education, Meten, Novakid Inc., Eleutian Technology Inc., New Channel International Education Group Ltd., Voxy, iTutorGroup Inc., Aeon Media Group Ltd., Inlingua International Ltd., Clear English Coach, Wall Street English, China Online Education Group, Berlitz Corp., Fluency Corp, Signum International ltd.
Which Regions Are Leading the Global English Language Training (ELT) Market in Revenue?
Asia-Pacific was the largest region in the English language learning market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the English language training (ELT) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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