Press release
India Pet Food Market to Reach US$ 1,465.6 Mn by 2032, Driven by Urbanization & Pet Adoption
✅ India Pet Food Market Size, Share & Forecast 2025 to 2032India's pet food market is undergoing a rapid transformation, spurred by rising pet ownership, urban lifestyles, and increasing awareness of animal health. The market size is projected to expand from US$ 773.7 Mn in 2025 to US$ 1,465.6 Mn by 2032, growing at a CAGR of 9.6% during the forecast period. This notable surge signifies a strong consumer shift toward premium and specialized pet nutrition across urban and semi-urban centers.
The cat and dog food segments dominate the market, with dog food leading the pack due to the higher pet dog population across Indian households. Regionally, North India emerges as the leader, with cities like Delhi and Chandigarh witnessing substantial growth due to higher disposable income, pet humanization trends, and expanding retail networks. The market is also benefiting from increasing e-commerce adoption, which is making a wider variety of products available across India.
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✅ Key Highlights from the Report
➤ India pet food market projected to grow at 9.6% CAGR from 2025 to 2032.
➤ Market to surpass US$ 1.4 billion by 2032, doubling its 2025 valuation.
➤ Dry dog food remains the most consumed pet food segment.
➤ North India leads due to high urban pet ownership and premium product availability.
➤ Online retail channels show fastest growth across tier-2 and tier-3 cities.
➤ Rising awareness of pet nutrition is shaping demand for functional and organic pet food.
✅ Frequently Asked Question
What are the current trends in India's pet food market?
India's pet food market is evolving rapidly with several key trends driving its transformation. One major trend is premiumization, where pet parents are opting for nutritionally balanced, organic, and functional foods. This includes grain-free options, breed-specific formulas, and life-stage-targeted diets. Another major development is the rise of e-commerce, allowing consumers to access a broader range of products at competitive prices. Online platforms also offer convenience through subscription models and doorstep delivery.
Furthermore, increased pet humanization has led to a shift from table scraps to scientifically formulated diets. Millennials, in particular, are fueling this trend with their willingness to spend on premium and imported brands. Local manufacturers are also innovating with ayurvedic and regionally relevant offerings to appeal to diverse pet owners. Finally, the surge in cat adoptions is pushing companies to diversify their offerings beyond dog food, ensuring a well-rounded and competitive market landscape.
✅ Market Segmentation
The India pet food market is broadly segmented based on product type into dry food, wet food, treats/snacks, and others. Among these, dry pet food continues to be the most dominant segment, driven by its long shelf life, affordability, and ease of storage. Wet food, while growing, still appeals to a niche consumer base focusing on premium care or pets with special dietary needs. Treats and snacks are gaining traction, particularly among urban millennials who use them for training and indulgence purposes.
In terms of pet type, the market caters primarily to dogs and cats, followed by birds, fish, and small mammals. Dog food holds the largest market share, but the cat food segment is projected to grow at a faster pace, driven by increased feline adoption rates in urban apartments. This has led companies to expand their product lines to include more cat-specific dietary solutions with higher protein content and specialized flavors.
✅ Regional Insights
North India currently holds the largest share in the Indian pet food market. This dominance is attributed to factors like higher disposable incomes, better awareness of pet health, and a growing presence of organized retail and pet care services in metropolitan cities like Delhi, Gurgaon, and Chandigarh.
South India is emerging as a strong growth contender, particularly in cities like Bengaluru, Chennai, and Hyderabad. The region's younger population, tech-savvy consumers, and openness to pet adoption have boosted demand for premium pet food brands and innovative pet nutrition solutions.
✅ Market Drivers, Restraints, and Opportunities
Market Drivers
India's pet population is expanding at a rapid pace, fueled by increased nuclear families and emotional well-being needs post-pandemic. The humanization of pets is a key factor, with owners treating pets as family and investing more in their nutrition and wellness. The rise of online platforms and dedicated pet shops has also made it easier for consumers to access global and niche brands.
Market Restraints
Despite rapid growth, price sensitivity among a significant portion of the population limits the adoption of premium products. Many pet owners still rely on homemade food due to cost concerns. In addition, lack of awareness in rural areas about specialized pet food and low penetration of distribution networks restrict market expansion in non-urban zones.
Market Opportunities
The emerging demand for organic, natural, and functional pet food offers vast potential. As pet parents become more health-conscious, brands introducing nutraceutical-based pet diets and customized nutrition plans are likely to succeed. There is also a major opportunity in expanding private label and local production, especially in tier-2 and tier-3 cities where affordability plays a critical role.
✅ Reasons to Buy the Report
☑️ Gain detailed insights into the growth trajectory of the India pet food market up to 2032
☑️ Understand key segmentation trends by product type, pet type, and region
☑️ Identify current market opportunities, drivers, and challenges
☑️ Analyze competitive dynamics and strategies adopted by key players
☑️ Leverage data for strategic planning, investments, and market entry decisions
✅ Company Insights
✦ Nestlé Purina PetCare India Pvt. Ltd.
✦ Mars International India Pvt. Ltd.
✦ Drools Pet Food Pvt. Ltd.
✦ Himalaya Wellness Company
✦ Farmina Pet Foods India Pvt. Ltd.
✦ Royal Canin India Pvt. Ltd.
✦ Natural Remedies Pvt. Ltd.
✦ Glenand Group
✦ Patanjali Ayurved Limited (Pet Division)
✦ Heads Up For Tails
■ In 2024, Drools expanded its product line with breed-specific food under its "Ultra Premium" range to meet niche dietary needs.
■ Heads Up For Tails launched a subscription-based pet food delivery model to improve convenience and repeat purchases among urban pet owners.
✅ Conclusion
India's pet food market is well-positioned for substantial growth in the coming years. Driven by the confluence of rising pet ownership, health-focused consumers, and digital accessibility, the industry is evolving into a dynamic ecosystem with opportunities for both local and international players. The increasing popularity of tailored nutrition, functional treats, and premium offerings points toward a more sophisticated and aware consumer base.
As pet parents continue to demand better, safer, and more innovative food options for their furry companions, companies that focus on quality, affordability, and regional adaptability are likely to thrive in India's burgeoning pet food landscape.
✅About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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