Poultry Market Outlook 2025-2032: Growth Drivers, Share, and Trends Revealed in New Report Featuring Tyson Foods, Inc. and JBS S.A.

The poultry industry continues to be a cornerstone of the global food sector, driven by evolving consumer preferences and increasing demand for protein-rich diets. This market is witnessing steady transformation with advancements in farming technologies and supply chain optimizations that are enhancing production efficiency and sustainability. The Global Poultry Market size is estimated to be valued at USD 356.5 billion in 2025 and is expected to reach USD 406.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.5% from 2025 to 2032. This market growth reflects rising consumption patterns in emerging economies alongside innovation in poultry products and expanded applications across foodservice and retail sectors. The increasing focus on animal welfare and biosecurity measures also plays a critical role in shaping market dynamics and revenue streams.

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➤Analyst Opinion

● The increasing adoption of automation in poultry farming is a significant supply-side indicator driving market share growth. For instance, in 2024, over 45% of poultry farms in North America integrated automated feeding and climate control systems, resulting in a 12% increase in production capacity compared to 2023. This adoption enhances operational efficiency and reduces labor costs, directly contributing to market revenue expansion.
● On the demand side, the surge in processed and ready-to-eat poultry products across foodservice channels has bolstered imports and domestic consumption. In 2025, processed poultry products accounted for 38% of total poultry consumption in Europe, up from 33% in 2023, indicating a shift in consumer convenience trends that supports continuous market growth.
● Micro-level indicators such as pricing fluctuations have shown resilience despite global supply chain disruptions. For example, average poultry meat prices in Asia-Pacific increased only by 2.1% in 2024 compared to a 5.6% inflation rate in food commodities overall. This price stability sustains demand and encourages higher market penetration in price-sensitive regions.
● Nano-scale factors, including regional disease outbreak management protocols, have improved market trust and product quality assurance. The implementation of stricter biosecurity standards in Brazil in 2024 reduced avian influenza cases by 28%, maintaining steady market share and consumer confidence within Latin America.

➤Market Taxonomy and Regional coverage of Report

● Comprehensive Taxonomy of the Report:
» By Product Type: Broilers, Layers, Turkeys, Ducks, and Others
» By Application: Fresh Poultry Meat, Processed Poultry Products, Eggs, and Others
» By End-user Industry: Foodservice, Retail, Household Consumption, and Others

● Regional and Country Analysis:
» North America: U.S. and Canada
» Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
» Europe: Germany, U.K., Spain, France, Italy, Benelux, Denmark, Norway, Sweden, Russia, and Rest of Europe
» Asia Pacific: China, Taiwan, India, Japan, South Korea, Indonesia, Malaysia, Philippines, Singapore, Australia, and Rest of Asia Pacific
» Middle East & Africa: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Israel, South Africa, North Africa, Central Africa, and Rest of MEA

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➤Leading Companies of the Market

● Tyson Foods, Inc.
● JBS S.A.
● Pilgrim's Pride Corporation
● Wens Foodstuff Group Co. Ltd.
● BRF S.A.
● Perdue Farms
● Sanderson Farms
● Baiada Poultry
● Bates Turkey Farm
● Amrit Group
Several leading companies in the poultry market have adopted aggressive expansion and diversification strategies. For example, Tyson Foods, Inc. invested heavily in sustainable poultry farming technologies in 2024, which improved their operational efficiency by 15% and solidified their market revenue share in North America. Similarly, JBS S.A. expanded its product portfolio by launching plant-based protein alternatives alongside traditional poultry products, capturing a new customer segment and boosting their competitive positioning in the Latin American market.

➤Key Growth Drivers Fueling Market Expansion

The poultry market growth is largely fueled by rising consumer demand for high-protein and affordable food options, particularly in developing economies where per capita poultry consumption has increased by 6.2% annually since 2023. Innovation in poultry breeding and feed efficiency has also contributed to enhanced production outputs, with genetic advancements improving feed conversion ratios by nearly 4% in 2025. Moreover, the expansion of cold chain logistics infrastructure, especially in Asia Pacific, is reducing post-harvest losses and enabling wider distribution of poultry products. Lastly, increasing government initiatives aimed at supporting poultry farmers with subsidies and disease control programs have strengthened market resilience and expanded industry size across several regions.

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➤Key Reasons for Buying the Poultry Market Report

✦ Comprehensive analysis of the changing competitive landscape
✦ Assists in decision-making processes for the businesses along with detailed strategic planning methodologies
✦ The report offers forecast data and an assessment of the poultry market
✦ Helps in understanding the key product segments and their estimated growth rate
✦ In-depth analysis of market drivers, restraints, trends, and opportunities
✦ Comprehensive regional analysis of the poultry market
✦ Extensive profiling of the key stakeholders of the business sphere
✦ Detailed analysis of the factors influencing the growth of the poultry market

➤ Emerging Trends and Market Shift

Recent years have seen a significant shift towards value-added poultry products, driven by consumer preferences for convenience and health-conscious options. The rise of specialty organic and antibiotic-free poultry segments has accelerated, with a 22% growth in market revenue reported in 2024 for organic poultry in Europe. Additionally, digital technologies such as blockchain are increasingly being integrated to enhance traceability and transparency within poultry supply chains, a trend that gained momentum after 2023 food safety incidents. Another notable market trend is the increasing focus on circular economy principles, with companies investing in waste-to-energy initiatives and sustainable packaging solutions to minimize environmental impacts.

➤High-Impact Market Opportunities by Segment and Region

The broilers segment presents a high-impact growth opportunity due to its dominant consumption pattern globally, with a projected CAGR of 3.8% from 2025 to 2032 fueled by rising demand in fast-food and quick-service restaurants. In the processed poultry products segment, there is significant potential for expansion in ready-to-eat meals, especially in urban markets where consumer lifestyles are rapidly evolving. The retail application segment offers opportunities through e-commerce channels, which saw a 35% increase in poultry product sales in the Asia Pacific region in 2024. Regionally, the Asia Pacific market stands out with enormous growth potential due to rising disposable incomes and urbanization, exemplified by a 7.1% year-over-year market revenue increase in India and China combined during 2024.

❓ Frequently Asked Questions

1. Who are the dominant players in the Poultry Market?
The dominant players include Tyson Foods, Inc., JBS S.A., Pilgrim's Pride Corporation, Wens Foodstuff Group Co. Ltd., and BRF S.A., who collectively account for a substantial share of global market revenue and industry share.

2. What will be the size of the Poultry Market in the coming years?
The poultry market size is forecasted to grow from USD 356.5 billion in 2025 to USD 406.5 billion by 2032, reflecting a CAGR of 3.5% driven by increasing global demand and market expansion.

3. Which end-user industry has the largest growth opportunity?
The foodservice industry holds the largest growth opportunity, propelled by rising consumer preference for processed and convenient poultry products across urban centers worldwide.

4. How will market development trends evolve over the next five years?
Market trends will likely evolve towards increased automation, sustainability practices, and digital supply chain integration, alongside growing demand for organic and antibiotic-free poultry products.

5. What is the nature of the competitive landscape and challenges in the Poultry Market?
The competitive landscape is characterized by consolidation among leading market players and innovation-driven strategies. Key challenges include managing disease outbreaks, fluctuating feed costs, and regulatory compliance.

6. What go-to-market strategies are commonly adopted in the Poultry Market?
Market companies commonly adopt strategies such as product diversification, strategic partnerships, technological investments in farming automation, and expansion into emerging regional markets to capture greater market share and revenue.
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This comprehensive poultry market report offers unique data-backed insights essential for stakeholders seeking to navigate market dynamics, assess market growth strategies, and capitalize on emerging industry trends and opportunities.

Author of this marketing PR:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.


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