Press release
Electric Kettle Market Value to Reach US$ 2.7 Bn by 2032 Driven by Rising Demand for Convenience
✅ Global Electric Kettle Market: Steady Growth Ahead Driven by Convenience and Energy EfficiencyThe global electric kettle market is experiencing a notable rise, driven by increasing consumer demand for convenient and energy-efficient kitchen appliances. The market is projected to reach a valuation of US$ 1.9 Bn in 2025 and is poised to grow at a CAGR of 5.3%, reaching US$ 2.7 Bn by 2032. This growth reflects the shifting consumer preferences toward modern, time-saving solutions for everyday tasks such as boiling water, making tea or coffee, and preparing instant food.
One of the leading product segments in this market is stainless steel electric kettles, owing to their durability, sleek design, and ease of maintenance. In terms of geography, Asia Pacific leads the global market, fueled by rising urbanization, increasing disposable incomes, and the adoption of western kitchen habits, especially in countries like China and India. The region's massive population base and growing tech-savvy consumers further amplify product demand.
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✅ Key Highlights from the Report
➤The market is expected to grow from US$ 1.9 Bn in 2025 to US$ 2.7 Bn by 2032.
➤Stainless steel electric kettles dominate the product type segment globally.
➤Asia Pacific is the largest regional market, led by China and India.
➤Energy-efficient models and smart features are influencing buying decisions.
➤Household end-users account for a major share in global sales.
➤Rapid urbanization and modern lifestyles are driving consistent demand.
✅ Frequently Searched Question Answered
What are the benefits of using an electric kettle over traditional kettles?
Electric kettles offer multiple benefits over traditional stovetop kettles, making them a preferred choice for modern consumers. Firstly, electric kettles boil water significantly faster, thanks to their built-in heating elements and optimized power ratings, which makes them ideal for busy lifestyles. They are also more energy-efficient since they only heat the required amount of water and shut off automatically once boiling is complete-reducing energy waste and the risk of overheating.
Another major benefit is the convenience and safety offered by electric kettles. Many models come equipped with auto shut-off and boil-dry protection features, ensuring safer use in homes with children or elderly residents. Their portable and cordless designs also offer flexibility in kitchen settings. Furthermore, modern electric kettles often include temperature control settings, allowing users to heat water to ideal temperatures for different types of tea, coffee, or instant meals. These features, combined with sleek aesthetics and user-friendly interfaces, contribute to their growing popularity.
✅ Market Segmentation
The electric kettle market can be segmented by product type, including stainless steel, plastic, glass, and others. Stainless steel kettles are favored for their long-lasting build and premium feel, while plastic models offer cost-efficiency. Glass electric kettles, known for their aesthetic appeal, are gaining traction among younger consumers and design-conscious households.
By end-user, the market is divided into households, commercial establishments (like hotels and cafes), and offices. Households account for the largest market share due to increasing home appliance penetration, especially in urban and semi-urban areas. Commercial spaces, however, are witnessing increased demand for high-capacity, rapid-boil models suited for frequent use.
✅ Regional Insights
Asia Pacific dominates the global electric kettle market, primarily driven by rising household disposable incomes and lifestyle upgrades. The increasing adoption of smart kitchen appliances in India, China, and Southeast Asia continues to elevate regional sales.
North America and Europe follow closely, with high demand stemming from their emphasis on energy efficiency and premium product offerings. The widespread coffee and tea consumption culture in these regions further strengthens demand for quick-boil solutions like electric kettles.
✅ Market Drivers
The surge in demand for energy-efficient and time-saving appliances is a significant driver for the electric kettle market. As consumers become more aware of energy conservation, they are turning toward appliances that support sustainable consumption. Additionally, the growth of e-commerce platforms has made it easier for consumers to access a wide range of electric kettles with varying features and price points.
✅ Market Restraints
Despite steady growth, the market faces certain challenges. The availability of low-cost counterfeit products hampers brand trust and impacts consumer loyalty. Moreover, durability concerns with plastic kettles, especially in extreme temperatures, can discourage some buyers. The market is also influenced by regional differences in cooking habits, which may slow adoption in rural or traditional settings.
✅ Market Opportunities
The growing integration of smart technology, such as Wi-Fi-enabled kettles with app controls and voice assistance, presents a massive opportunity for manufacturers to tap into tech-savvy demographics. Furthermore, expanding into developing nations with rising middle-class populations and increasing kitchen modernization can unlock new avenues for market expansion.
✅ Reasons to Buy the Report
☑ Gain insights into market valuation, forecasts, and CAGR through 2032
☑ Understand regional dominance and emerging economies driving future demand
☑ Identify top product segments and consumer trends shaping market growth
☑ Evaluate the competitive landscape with recent strategic developments
☑ Make data-driven decisions for product development and marketing strategies
✅ Company Insights
✦Breville Group Ltd.
✦Koninklijke Philips N.V.
✦Hamilton Beach Brands Holding Company
✦Tatung Co.
✦T-fal (Groupe SEB)
✦Morphy Richards
✦Cuisinart (Conair Corporation)
✦Keurig Dr Pepper Inc.
✦Spectrum Brands Holdings, Inc.
✦Aroma Housewares Company
■In 2024, Breville introduced a temperature-sensing kettle with Bluetooth connectivity, enhancing control through smartphone integration.
■In 2023, Philips expanded its Eco-Conscious collection with BPA-free electric kettles, aligning with sustainable consumer demand.
✅ Conclusion
The global electric kettle market continues to surge on the back of consumer demand for fast, efficient, and safe kitchen appliances. As technology evolves and consumer awareness grows, manufacturers are stepping up to offer smart, eco-friendly, and stylish solutions that cater to modern households and commercial spaces alike. With steady CAGR projections and expanding market reach, the industry stands poised for sustained growth through 2032. Stakeholders who invest early in innovation and quality are likely to thrive in this competitive and promising market.
✅About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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