The Steadily Rising Foodservice Sector Drives Growth In The Gift Cards Market: A Key Catalyst Accelerating Gift Cards Market Growth in 2025

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Gift Cards Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The size of the gift card market has seen a rapid and impressive expansion in the last few years. There is a projected increase from $1296.06 billion in 2024, up to $1542.41 billion in 2025, which indicates a Compound Annual Growth Rate (CAGR) of 19.0%. Factors contributing to the growth during the historic period include the expansion of e-commerce, a hike in consumer disposable income, increasing use of mobile payments, growing demand for custom gift alternatives, and a sudden rise in the demand for contactless payments.

Gift Cards Market Size Forecast: What's the Projected Valuation by 2029?
The market for gift cards is predicted to expand rapidly in the following years with the size estimated to reach $3053.92 billion by 2029, growing at a CAGR of 18.6%. The accelerated growth during the forecast period is ascribed to factors such as the growing use of digital wallets, increasing mobile commerce, the expansion of corporate rewards programs, a boost in e-gifting activities, and the widespread use of the internet and smartphones. Considerable trends predicted for the forecast period encompass the application of blockchain technology, personalization using artificial intelligence, heightened emphasis on sustainable and eco-friendly alternatives, collaborations between retailers and fintech firms, and the rising use of social media platforms for promoting gift cards.

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What Are the Drivers Transforming the Gift Cards Market?
The continual growth of the gift cards market is anticipated to be fueled by the expanding food service sector. The food service field includes entities that provide and prepare food and drinks to patrons, encompassing food trucks, caterers, cafeterias, and restaurants. Factors contributing to the sector's progress include escalating consumer desire for convenient meal choices, shifting food tastes towards healthier and more varied dishes, and urbanization. Gift cards contribute to the food services field by bolstering customer loyalty, attracting new patrons, improving cash flow, and bolstering the brand. For example, the United States Census Bureau, a federal statistical agency based in the U.S., disclosed in June 2024 that U.S. retail and food service sales reached $704.3 billion in June 2024, indicating a 2.3% rise in comparison to June 2023. Hence, the consistent ascension of the food services sector is stimulating the progression of the gift cards market.

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What Long-Term Trends Will Define the Future of the Gift Cards Market?
Leading enterprises playing in the gift cards market are honing their concentration on formulating ground-breaking solutions such as customizable and vibrant e-gift cards. They aim to intensify the digital gift card encounter and accommodate the progressing inclinations of customers. Customizable and lively e-gift cards are digital gift cards that offer the advantage of customization with personalized messages, images, and vibrant visual components. As a result, they make gift-giving more interactive and exclusive. For instance, Givex Corp., a fintech organization based in Canada, introduced Customizable and Animated E-Gift Cards in October 2023. This option allows consumers the freedom to personalize and animate their e-gift card deliveries, including embedding their e-gift cards with personalized images, video messages, and thematic designs. This feature converts digital gift cards into prized memories. Moreover, these e-gift cards can now be made more thrilling with appealing animations, adding an unexpected delight when landing in the recipient's inbox. Givex's commitment to continuous innovation and provision of advanced technology for merchants to elevate customer experience, is in harmony with this creative characteristic.

Which Segments in the Gift Cards Market Offer the Most Profit Potential?
The gift cards market covered in this report is segmented -

1) By Type: Universal Accepted Open Loop, Sports Gift Card, E-Gifting, Restaurant Closed Loop, Retail Closed Loop, Miscellaneous Closed Loop
2) By Price Range: Low (0-200 US$), Medium (200-400 US$), High (Above 400 US$)
3) By Application: Personal Finance, Marketing And Promotions, Hospitality And Travel, Education, Non-Profit And Charity, Other Applications
4) By End User: Retail Establishment, Corporate Institutions

Subsegments
1) By Universal Accepted Open Loop: Bank-Issued Gift Cards, Prepaid Credit Cards
2) By Sports Gift Card: Team Merchandise Gift Cards, Sports Event Gift Cards
3) By E-Gifting: Digital Gift Codes, Virtual Gift Cards
4) By Restaurant Closed Loop: Fast Food Gift Cards, Fine Dining Gift Cards, Coffee Shop Gift Cards
5) By Retail Closed Loop: Apparel Gift Cards, Electronics Gift Cards, Grocery Store Gift Cards
6) By Miscellaneous Closed Loop: Entertainment Gift Cards, Spa and Wellness Gift Cards, Travel Gift Cards

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Which Firms Dominate the Gift Cards Market by Market Share and Revenue in 2025?
Major companies operating in the gift cards market are Amazon.com Inc., Apple Inc., Target Corporation, American Express, Best Buy Co. Inc., Starbucks Coffee Company, PayPal Inc., Fiserv Inc., Block Inc., Worldpay Inc., Corpay Inc., Blackhawk Network, InComm Payments, QwikCilver Solutions Pvt. Ltd., Pine Labs Pvt Ltd, Givex Corp., Paytronix Systems Inc., Plastek Card Solutions Inc., Tendercrop Farms, National Gift Card Corp, Card USA Inc., Tele-Pak Inc., Yiftee Inc., JIFITI, Village Roadshow Ltd., TransGate Solutions, Duracard Plastic Cards, Kindcard Inc.

Which Regions Offer the Highest Growth Potential in the Gift Cards Market?
North America was the largest region in the gift cards market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the gift cards market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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