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Key Factor Supporting Cookie And Website Tracker Scanning Software Market Development in 2025: Rising Cyber-Attacks And Data Breaches Fuel Growth In Cookie And Website Tracker Scanning Software Market
Cookie And Website Tracker Scanning Software Market
How Large Will the Cookie And Website Tracker Scanning Software Market Size By 2025?
The market for cookie and website tracker scanning applications has seen a swift expansion in the past few years. The market, valued at $1.48 billion in 2024, is projected to reach a value of $1.74 billion in 2025, with a compound annual growth rate (CAGR) of 17.5%. Proliferation of e-commerce and remote work culture, heightened frequency of cyberattacks and data breaches, regulatory and privacy issues, economic advancements, and access to complimentary open-source software for cookie scanning have all contributed to the historical growth of this sector.
How Big Is the Cookie And Website Tracker Scanning Software Market Size Expected to Grow by 2029?
The market size for cookie and website tracker scanning software is set to experience significant expansion in the coming years. By 2029, it is projected to reach a worth of $3.28 billion, with a compound annual growth rate of 17.2%. This growth over the forecast period can be credited to a multitude of factors, including the amplified concern about online privacy, the escalation in the utilization of mobile devices, the surge in demand for cloud-based services, the rising need for cookie and website tracker scanning software, and the surge in digital marketing efforts. Notable future trends to watch include the creation of more sophisticated scanning technologies, technological advancement, the surge in unveiling new facilities, partnerships, and product innovation.
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Which Key Market Drivers Powering Cookie And Website Tracker Scanning Software Market Expansion and Growth?
The rampant growth in cyber-attacks and data leaks is anticipated to drive the expansion of the cookie and website tracker scanning software industry. Cyber-attacks and data leaks involve harmful intrusion attempts delivered towards damaging or gaining unauthorized access to computer infrastructure as well as unlawful exposure of vital data. The surge in such attacks and leaks is a result of insider threats, the rapid spread of ransomware, state-backed attacks and cyber warfare, and procedural defects in software and systems. Cookie and website tracker scanning software plays a crucial role in handling cybersecurity risks attached to tracking technologies. It identifies harmful trackers, contracting attack surface, assures regulatory conformance, provides real-time surveillance, and enhances website functionality. To illustrate, data from the Identity Theft Resource Center, an American non-profit organization, disclosed a whopping 68% spike in reported data breaches in 2022, reaching 1,862 incidents in comparison to 1,108 in 2021. Consequently, the ascending trend of cyber-attacks and data leaks is stimulating the cookie and website tracker scanning software market growth. Cookie And Website Tracker Scanning Software Market Driver: The Emergence Of Cloud-Based Solutions Fuels The Growth Of The Cookie And Website Tracker Scanning Software Market
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Which Fast-Growing Trends Are Poised to Disrupt the Cookie And Website Tracker Scanning Software Market?
Leading firms in the cookie and website tracker scanning software market are concentrating on creating groundbreaking solutions like website tracker scanning software that can eradicate third-party cookies and ensure the safety of users. This type of software, also referred to as website tracking or monitoring software, is a tool devised to examine and record various elements and activities on a website. For example, in January 2024, Google LLC, an American tech company, introduced Tracking Protection. This new technology curtails website accessibility to third-party cookies and minimizes cross-site tracking. The feature effectively limits third-party cookies from tracking users across multiple websites for the purpose of serving personalized ads. It is an element of Google's Privacy Sandbox, which is designed to offer safer alternatives to third-party cookies.
What Are the Emerging Segments in the Cookie And Website Tracker Scanning Software Market?
The cookie and website tracker scanning software market covered in this report is segmented -
1) By Product Type: Cloud-Based, On-Premise
2) By Organization Size: Large Enterprise, Small And Medium Enterprise
3) By Application: Banking, Financial Services, And Insurance (BFSI), Retail, Government, Healthcare, Manufacturing
Subsegments:
1) By Cloud-Based: Subscription-Based Cloud Software, Pay-Per-Use Cloud Software
2) By On-Premise: License-Based On-Premise Software, Customizable On-Premise Solutions
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Who Are the Global Leaders in the Cookie And Website Tracker Scanning Software Market?
Major companies operating in the cookie and website tracker scanning software market are ESPN Inc., Daily Mail and General Trust plc, Trustwave Holdings Inc., OneTrust LLC, Sourcepoint Inc., Quantcast Corporation, Piwik PRO GmbH, Clarip Inc., Crownpeak Technology Inc., TrustArc Inc., Osano Inc., Iubenda S.r.l., Trunomi Ltd., Cookiebot, Cookie Script LLC, The Media Trust Company, CookieYes, Termly Inc., Secure Privacy, Clym Ltd., Noyb, CookieHub, Consent Management Provider (CMP)
Which are the Top Profitable Regional Markets for the Cookie And Website Tracker Scanning Software Industry?
North America was the largest region in the cookie and website tracker scanning software market in 2024. The regions covered in the cookie and website tracker scanning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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