Press release
Global Bird Toy Market Projections to 2035: In-Depth Analysis with Playful Parrot, My Safe Bird Store, A&E Cage Company, Bradley Caldwell, Petmate, Petland.
A new market analysis reveals a robust trajectory for the global bird toy market, projecting significant expansion over the next decade. The market, valued at an estimated USD 446.8 million in 2025, is on track to reach USD 727.9 million by 2035, exhibiting a solid compound annual growth rate (CAGR) of 5.0%. This forward momentum is driven by evolving pet ownership trends, heightened consumer awareness of avian wellness, and the increasing humanization of companion birds.The competitive landscape of the bird toy market is characterized by a mix of established retailers and specialized manufacturers, all vying for market share through innovation and consumer-centric strategies. Key players such as Superbirdtoystore, Petsmart, Petathome, Petvalu, Makeyourownpettoys, Petland, Petmate, Bradley Caldwell, A&E Cage Company, MySafeBirdStore, and PlayfulParrot are shaping the industry with diverse product offerings and targeted marketing campaigns.
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Market Drivers and Trends
The growth of the bird toy market is fundamentally linked to the deepening bond between humans and their feathered companions. As pet birds are increasingly viewed as family members, owners are prioritizing their mental and physical well-being. This has led to a surge in demand for enrichment products that mimic natural behaviors like foraging, climbing, and chewing. A key trend is the growing preference for eco-friendly and safe materials. Consumers are actively seeking toys made from non-toxic, sustainable components like wood, cotton, and natural fibers, driving manufacturers to innovate with green materials to meet this demand.
Furthermore, the rise of e-commerce and social media is playing a pivotal role in market expansion. Online retailers provide consumers with unparalleled convenience and a vast selection of products, while pet influencers and social media platforms are educating owners on the importance of avian stimulation, thus amplifying demand for interactive and species-specific toys.
Segmental Analysis and Key Insights
Product Type: Foot toys are leading the charge, poised to capture 14.1% of the total revenue within the product category in 2025. Their popularity stems from their ability to promote natural foraging and gripping behaviors, and their compatibility with a wide array of bird species. The segment's growth is also supported by manufacturers' efforts to use biodegradable and safe dyes.
Price Range: The low-price segment is the most dominant pricing tier, projected to hold a 39.5% market share in 2025. This segment's success is attributed to its broad appeal among first-time bird owners and value-conscious consumers. The frequent need for toy replacement makes economical purchases a frequent necessity, and improvements in manufacturing have allowed brands to offer affordable yet functional options.
Sales Channel: Supermarkets and hypermarkets are projected to be a key distribution channel, accounting for 22.4% of total revenue in 2025. This is driven by high consumer footfall, the ability for in-store product evaluation, and the convenience of purchasing bird toys alongside other routine shopping items.
Regional Dynamics
The market is experiencing strong growth across several key regions, including North America, Europe, and the Asia-Pacific. Brazil, for instance, is a particularly lucrative market due to its high number of pet birds and a strong consumer preference for innovative chewing toys. Similarly, the United States is expected to dominate the North American market, fueled by rising bird ownership and a demand for eco-friendly wooden toys like swings and bungees.
Competitive Landscape
The market is highly consolidated, with major players investing in new product development to stay ahead. For example, brands like Planet Pleasure are focusing on sustainable, chewable foraging toys, while companies such as Bird Tricks are engaging consumers with subscription-based "mystery boxes." This continuous innovation and focus on avian well-being underscores the competitive nature of the market and its forward-looking growth potential.
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