Gym Revival Group Unveils GRITM - The Institutional Benchmarking Standard for the $100B Global Fitness Industry

The GRITM introduces Wall Street-level scoring for gyms-enabling capital markets, lenders, and fitness operators to speak a common operational language for the first time.

Dallas, TX - August 2025 - Gym Revival Group, the fitness industry's premier business transformation firm, today announced the launch of the Gym Revival IndexTM (GRITM)-the first institutional-grade benchmarking system engineered to evaluate the operational, financial, and investment-readiness of gyms and fitness businesses worldwide.

The GRITM introduces a unified scoring framework that enables operators, investors, and lenders to evaluate fitness businesses using a single, objective, and standardized methodology-finally bridging the data credibility gap that has long limited institutional investment in the $100B global fitness economy.

"The GRITM is to gyms what Moody's is to bonds. It is the infrastructure the sector needs to scale, to mature, and to be taken seriously by Wall Street. This isn't just a scoring tool- it's the operational language of the fitness capital markets."
- Daniel Gale, Vice-President, Gym Revival Group

The Institutional Challenge: Why Capital Remains Sidelined

Despite accelerating M&A activity and growing private equity interest in wellness, the fitness sector remains systemically undercapitalized. Operators rely on fragmented KPIs- monthly recurring revenue, churn, and member count-while capital partners struggle to assess performance, risk, or enterprise value at scale.
Without a standardized system to compare performance across formats, models, and regions, institutional investors face uncertainty. Due diligence remains imprecise. Risk premiums stay elevated. And billions in potential capital remain sidelined.

A Framework for Institutional Readiness
The Gym Revival IndexTM replaces legacy guesswork with a rigorous five-pillar architecture designed to quantify operational excellence, financial health, and capital alignment.

The Five Institutional Pillars:
• The Performance IndexTM - Sales velocity, LTV, churn, funnel conversion, and
referral rate
• The Efficiency & Engagement IndexTM - Space utilization, sentiment scores, team capacity
• The Financial Health IndexTM - CAC, MRR, EBITDA margin, upsell penetration
• The Investor Readiness ScoreTM - Governance, scalability, digital infrastructure,
GRCOTM leadership
• The Member Value Realization IndexTM - Behavioral adherence, tenure, and
experience value

Each participating business receives a weighted Institutional Readiness ScoreTM (IR ScoreTM)-a single composite score that reflects maturity, scalability, and capital readiness.

Proven Use Cases: Already Deployed at Scale
The GRITM has already been used across Gym Revival Group's private equity engagements, enterprise rollups, and turnaround initiatives. Scores have influenced capital infusion timing, pricing strategy, operator selection, and acquisition targeting.

It is also embedded into the GRCOTM (Gym Revival Certified OperatorTM) executive
credential-ensuring the system is integrated into frontline execution and portfolio performance.

Access and Availability
The Gym Revival IndexTM is currently in private beta with GRCOTM-certified operators and capital-backed fitness groups.

• Standard Access will be offered free to every gym globally during rollout
• Enterprise API Integration & Licensing is available to capital firms, lenders, and
franchisors
• Waitlist Now Open: www.gymrevivalgroup.com/gri-waitlist

Media and Coverage Opportunities
Qualified press outlets, analysts, and institutional partners may now request:

• Private briefings
• Executive interviews
• Custom insight briefings by sector or portfolio strategy

Media Contact
media@gymrevivalgroup.com
Press & Media Room: https://www.gymrevivalgroup.com/press
800-733-4862
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### About Gym Revival Group
Gym Revival Group is the fitness industry's leading business transformation firm- specializing in revitalizing distressed assets, launching high-growth gym ventures, and building institutional-grade fitness enterprises. With proprietary systems and elite operators, the firm delivers billion-dollar execution to visionary leaders across the U.S. and beyond.

© 2025 Gym Revival Group. All rights reserved. Gym Revival IndexTM, GRITM, IR ScoreTM, GRCOTM, and Investor-Ready ClubTM are protected trademarks of Gym Revival Group.

8117 Preston Rd. Suite 300,
Dallas, TX 75225

Gym Revival Group is the fitness industry's leading business transformation firm, specializing in revitalizing distressed assets, launching high-growth gym ventures, and building institutional-grade fitness enterprises. With proprietary systems, including the groundbreaking Gym Revival IndexTM (GRITM), and an elite operator network, the firm delivers billion-dollar execution capabilities to visionary leaders, private equity firms, and institutional capital partners across the U.S. and beyond.

Our core mission is to bridge the systemic data credibility gap that has historically limited scalable investment in the fitness sector. By providing unparalleled clarity and precision through our frameworks, Gym Revival Group serves as the operational rating authority and strategic capital enabler for the modern fitness economy. We partner exclusively with clients committed to data-driven excellence and achieving enduring enterprise value.

This release was published on openPR.