Rising Working-Age Population Is propelling The Bleisure Travel Market Growth: The Driving Engine Behind Bleisure Travel Market Evolution in 2025

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Bleisure Travel Market Size Growth Forecast: What to Expect by 2025?
In the past few years, the bleisure travel market has seen substantial growth. The market size which is expected to be around $430.86 billion in 2024, is projected to increase to $472.31 billion in 2025, marking a compound annual growth rate (CAGR) of 9.6%. This growth during the historic period is linked to the increase in flexible, remote, and hybrid work models, an elevated focus on the balance of work and life, an increase in corporate travel and global business interactions, improved travel and hospitality services focused on business travelers, and adaptable work arrangements.

How Will the Bleisure Travel Market Size Evolve and Grow by 2029?
In the ensuing years, the bleisure travel market is anticipated to witness considerable growth, reaching $676.77 billion by 2029 with a consistent annual growth rate (CAGR) of 9.4%. The continuous development of hybrid and remote work setups, the emerging trend of personalized and experiential travel, improvements in travel technology and connectivity, augmented emphasis on employees' mental health and wellness, and the worldwide expansion of business opportunities and international trade are anticipated to propel the growth in the forecast period. Dominant trends in the projected period comprise the amalgamation of AI and technology, heightened focus on green travel alternatives and sustainable practices in the hospitality sector, the proliferation of digital nomadism, personalized travel plans, and progressive advancements in travel technology and connectivity.

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What Drivers Are Propelling the Growth of Bleisure Travel Market Forward?
The growth of the bleisure travel market is anticipated to be fueled by the expanding working-age population. This refers to persons, usually aged 15 to 64, who are economically active and potential members of the workforce. The surge in this demographic is attributable to longer life spans and higher birth rates in developing economies. Bleisure travel contributes to this growing working-age group by improving work-life balance and job satisfaction, which can subsequently enhance productivity and employee retention. For example, Gov.UK, a UK government website, stated in November 2024 that the working-age population in the UK (those aged 16 to 64) stood at 41.7 million in 2023 and 24, thus the increasing working-age population is propelling the bleisure travel market.

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Which Emerging Trends Are Transforming the Bleisure Travel Market in 2025?
Major corporations active in the bleisure travel market are utilizing their resources to create novel solutions like AI-enabled corporate travel management and expenditure tracking platforms. These tools help in streamlining travel and expenditure management for businesses. The AI-driven platforms use sophisticated algorithms and machine learning for automated and optimized travel reservations, itinerary planning, and expense reporting, thus increasing business productivity and precision. Take for instance, Coupa Software Inc., a company based in the US that is well-known for its cloud-focused spend management platform. In February 2022, it introduced Coupa Travel and Expense, a cohesive platform that brings together travel booking and expense management. This integrated tool provides real-time tracking, mobile accessibility and smart expense tracking, ultimately enriching the user experience and adherence to policy.

What Are the Key Segments in the Bleisure Travel Market?
The bleisure travel market covered in this report is segmented -

1) By Travel Type: Domestic, International
2) By Travel Duration: 2-4 Days, 1 Week, Above 1 Month
3) By Age Group: Millennial, Generation X, Other Age Groups
4) By Employee: Executives, Middle Management, Entry Level Employee
5) By Industries: Government, Corporate

Subsegments:
1) By Domestic: Weekend Getaways, Business Trip Extensions (Domestic), Short Leisure Trips
2) By International: International Business Trip Extensions, International Vacation Packages, Cross-Border Bleisure Trips

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Who Are the Key Players Shaping the Bleisure Travel Market's Competitive Landscape?
Major companies operating in the bleisure travel market are Marriott International Inc., Booking Holdings Inc., Carlson Wagonlit Travel (CWT), Expedia Group Inc., Hilton Worldwide Holdings Inc., Airbnb Inc., Hyatt Hotels Corporation, Accor Group, InterContinental Hotels Group PLC, BCD Group, The Priceline Group Inc., Flight Centre Travel Group Ltd., Cvent Holding Corp., Fareportal Inc., Travel Leaders Group Holdings LLC, World Travel Holdings Inc., Aviareps AG, FCM Travel Solutions, CT Travel Group Ltd, Wexas Ltd, JTB TRAVELS LLP, TravelPerk S.L.

What Geographic Markets Are Powering Growth in the Bleisure Travel Market?
Europe was the largest region in the bleisure travel market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bleisure travel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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