openPR Logo
Press release

Comodo Usertrust Feedback and Social Authentication Platform Emerging as a Powerful Viral Marketing

04-03-2008 06:07 PM CET | IT, New Media & Software

Press release from: COMODO

/ PR Agency: COMODO
Considered by many online merchants as "Viral marketing in a box", UserTrust is being used to ignite viral marketing campaigns for free which is generating new revenue for eMerchants

Jersey City, NJ (April 03, 2008) - Market research firm eMarketer predicts that U.S. spending on social networks will exceed $1.6 billion this year. Social networks and viral marketing are increasingly being recognized for their ability to tap into people’s feedback as a conversion tool which helps drives revenue. To help eMerchants tap into this market phenomenon, Comodo, a leading Certification Authority and security company, recently launched UserTrust, a free social authentication platform for eMerchants. Launched earlier this year, the UserTrust feedback platform is a free technology platform that has been adopted by eMerchants as their "viral marketing in a box" technology platform.

Current online marketing programs often rely heavily on targeting consumers via online advertising, hoping the ads reach the best demographic possible to influence their buying decisions. This approach has limited success and value because it is both costly and hard to manage. Furthermore, according to BusinessWeek, online advertising effectiveness (in terms of page views) has been declining. Therefore, utilizing a feedback technology platform such as UserTrust, provides an important new opportunity to drive online conversion.
A New Conversion Tool

Today, there are more than 350 million social network users, which is more than the total population of the U.S. Social networks, in general, and feedback platforms, in particular, are driving more online conversion because power is shifting from web sites pushing products to end users to online communities driving merchant performance and behavior through social authetnication. UserTrust provides a valuable mechanism to tap into this community-based social "authentication" dynamic. Since the program is free to use, eMerchants gain an extra advantage by displaying the UserTrust seal which conveys their willingness to be transparent to their potential customers.

"Right now, the big challenge for online merchants is finding a way to simultaneously encourage user conversation and concurrently grow revenue," said Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo. "The tipping point for online businesses is to nurture existing consumer feedback as proof or authentication of future behaviors of the online business. As a free technology, the UserTrust platform is becoming the foundation for these business building initiatives."

Online business can begin to leverage the social authentication dynamic for free with UserTrust, proven to increase customer satisfaction, customer loyalty and potential conversions to deliver new revenue streams over-and-beyond other more standard marketing programs.

For more information, please visit: www.usertrust.com
About Comodo

The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely. The Comodo companies offer PKI SSL, Code Signing, Content Verification and E-Mail Certificates; award winning PC security software; vulnerability scanning services for PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet's ongoing development. Comodo secures and authenticates online transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security products.

For additional information on Comodo - Creating Trust Online™ visit http://www.comodo.com

For more information, reporters and analysts may contact:
Judy Shapiro
Comodo
+1 (201) 963-9471
Email: judy.shapiro@comodo.com

COMODO Solutions
525 Washington Blvd
Jersey City, 07310
New Jersey, USA

The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Comodo Usertrust Feedback and Social Authentication Platform Emerging as a Powerful Viral Marketing here

News-ID: 41319 • Views: 572

More Releases from COMODO

ALERT: Comodo to Showcase New Enterprise Security and IT Management Solutions at …
CLIFTON, NJ, March 16, 2016 WHO: Comodo, a global innovator and developer of cybersecurity solutions. Comodo is the no. 1 SSL certificate authority1 in the world today and an innovator of proven advanced endpoint, security and IT management solutions. WHAT: Comodo will be showcasing its latest technologies, including Advanced Endpoint Protection, Advanced Secure Web Platform, Breach & Threat Detection and Monitoring and the IT management of those solutions through Comodo 360. WHERE: IANS New
COMODO LAUNCHES NEW DEVICE MANAGEMENT SOLUTION
Clifton, NJ, April 17, 2015 — The Comodo organization, a global innovator and developer of cyber security solutions, today announced the next generation of its device management solution, designed to enable enterprises to further secure and protect multiple endpoints in the bring your own device business environment of today. The new Comodo Device Management (CDM) software will allow customers to deploy and manage Comodo Endpoint Security, a multi-layered layered protection suite
Instabill has joined Comodo PCI Complaince Program
Instabill Joins The Comodo Painless PCI Program CLIFTON, NJ, March 26, 2015 – The Comodo organization, a global innovator and developer of cybersecurity solutions, today announced that Instabill, one of the industry's leading high risk merchant account providers for e-commerce and retail businesses, has joined the Comodo Painless PCI program. The Comodo Painless PCI program makes it easier for merchants to become PCI DSS 3.0 compliant and protected,
Comodo is voted as the most trusted Site Seal by Online Shoppers
Comodo is the Most Trusted Site Seal When Shopping Online, According To Recent Survey Data World’s Largest Public Survey on Site Seal Security Conducted CLIFTON, NJ, March 19, 2015 – The Comodo organization, a global innovator and developer of cyber security solutions, today announced that new survey data shows that the Comodo security seal is the most trusted security seal in the world, for those shopping and conducting ecommerce transactions online.

All 5 Releases


More Releases for Trust

Digital trust
How the company CryptoTec is contributing to the creation of a new world Cologne, 07 March 2016 Digitalisation is spreading to more and more areas of our lives. Take photography as an example: within a decade, it underwent a complete digital transformation. And, as Telekom has announced, landlines will be phased out by 2018 as well and will be fully replaced by IP telephone services. Digitalisation and the Internet are changing
The National Trust
The National Trust has reported a substantial increase in its visitor numbers, and retail and catering sales in December 2011 compared to the previous December, despite a backdrop of challenging economic times and lack of consumer confidence. There were more than half-a-million (521,000) visitors to Trust properties in December 2011, an increase of 74 per cent on the previous year*. Factors affecting the large jump in visitor numbers include the mild
Managing Trust @ CeBIT 2012 with ABAS
Experiencing abas Business Suite (ERP, DMS, BI, Mobile Solutions) in hall 5, stand C18 Karlsruhe, Germany, January 19, 2012 - From March 6th to 10th, 2012, ABAS Software AG and its software partners from around the world will demonstrate abas Business Suite (ERP, DMS, BI, Mobile Solutions), the complete package for midsize companies, in hall 5, stand C18. ABAS, the company you can trust! Trust is essential to every business. So, implementing an
Freemasons Donate £20,000 to Youth Cancer Trust
Youth Cancer Trust received a generous major grant of £20,000 from The Freemasons’ Grand Charity, to fund the salary of a support worker at a holiday home for young people with cancer. Bournemouth, UK, July 15, 2011 -- Local Freemasons and Freemasons from around the country have worked together to raise these funds which were formerly presented to YCT at Zetland Court, Bournemouth, one of the many Royal Masonic Benevolent Institute
New Chaplain Appointed to Treloar Trust
The new Chaplain to the Treloar Trust, Mark Birch, started work at the beginning of this term, both in the traditional role of Chaplain, and also as a residential support worker on Brewer House at the College. On Thursday 21st October, the new Bishop of Basingstoke, Peter Hancock, came to officially licence Mark as Chaplain in a small service at the Treloar College Chapel. Many aspects of the Trust were
NanoCare Project Builds Trust
Nanomaterials knowledge base expanded/ OECD receives results/ Contribution made to standardization of international testing methods Essen, Germany, 16.06.2009. The NanoCare Project has gained new knowledge about the effects of nanomaterials on health and on the environment. Dr. Peter Nagler, head of Innovation Management for Evonik’s Chemistry Business Area, said that the project, sponsored by the Federal Ministry of Education and Research, would immensely help create a broad basis for safe and