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Rising Demand For Hygiene Products Propels Growth In The Absorbent Paper Market: Transformative Forces Shaping the Absorbent Paper Market Landscape in 2025

08-04-2025 12:34 PM CET | Industry, Real Estate & Construction

Press release from: The Business Research Company

Absorbent Paper

Absorbent Paper

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What Will the Absorbent Paper Industry Market Size Be by 2025?
Over the past few years, the market size for absorbent paper has witnessed robust growth. It is projected to escalate from $156.85 billion in 2024 to $171.01 billion in 2025, at a compound annual growth rate (CAGR) of 9.0%. Factors such as the surge in the consumption of personal hygiene products, technological advancements in the production process, a growth in hospital establishments, a hike in surgical procedures, and a rise in health and hygiene awareness among consumers have contributed to this historic growth.

What's the Long-Term Growth Forecast for the Absorbent Paper Market Size Through 2029?
There is an anticipation of robust expansion in the absorbent paper industry in the coming years. The market is projected to attain a worth of $238.28 billion by 2029, with a compound annual growth rate (CAGR) of 8.6%. Factors contributing to the growth during this forecast period include increasing population, higher disposable income, improved understanding of sanitation, economic progress, and heightened environmental worries. Noteworthy trends during this period range from a move towards sustainable and environmentally friendly products, developments in biodegradable materials, technological innovations, strategic collaborations, and expansion of facilities.

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What Are the Key Growth Drivers Fueling the Absorbent Paper Market Expansion?
The surge in demand for sanitation goods is projected to spur the expansion of the absorbent paper industry. Sanitation goods include toothpaste, deodorants, laundry soaps, medical gloves, and gowns, among other things, which are specifically designed to promote cleanliness, limit the spread of germs and diseases, and maintain personal or environmental sanitation. There is an increasing demand for sanitation items due to a heightened awareness of cleanliness and hygiene and increasing worries about disease prevention and public health. This has led consumers to give precedence to the purchase and usage of these products. Absorbent paper has found its utility in a variety of sanitation goods due to its effective moisture management, cleanliness enhancement, and convenience offering. For example, as per the Department of Health and Social Care, a government department based in the UK, reported an increase in the utilization of hand hygiene products from 0.38 million units to 0.56 million units and gloves usage from 482 million units to 525 million units during the period of October 2022 to December 2022, in January 2023. Hence, the surge in the demand of sanitation products propels the expansion of the absorbent paper industry.

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What Are the Key Trends Driving Absorbent Paper Market Growth?
Top businesses in the absorbent paper sector are exploring new product lines like kitchen napkins to bolster their position in the market and simultaneously cater to increasing consumer needs for ease and eco-friendly solutions. A kitchen napkin, alternatively known as serviette or paper napkin, is a single-use absorbent paper item utilized in cooking spaces and dining rooms to uphold hygiene while preparing and eating food. For example, in April 2024, Scott Paper Company, a sanitary products manufacturer based in the US, unveiled the Calorie Absorber Pro, an innovative paper kitchen towel. This pioneering product is equipped with superior absorption technology enabling it to sop up unnecessary oil and fat from food, effectively moderating the caloric intake of meals. The Calorie Absorber Pro is made from extremely resilient, highly absorbent paper ensuring its ability to manage heavy-duty kitchen activities without getting torn or falling apart. It is designed with an exclusive texture to enhance surface contact, ensuring comprehensive and effective absorption.

How Is the Absorbent Paper Market Segmented?
The absorbent paper market covered in this report is segmented -

1) By Type: Cotton Absorbent Paper, Pure Wood Pulp Absorbent Paper, Other Types
2) By Application: Diaper, Sanitary Napkin, Absorbent Mask, Other Applications
3) By End-User: Packaging, Personal Care And Home Care, Medical, Food And Beverage, Other End-Users

Subsegments:
1) By Cotton Absorbent Paper: Medical Grade Cotton Paper, Industrial Cotton Paper
2) By Pure Wood Pulp Absorbent Paper: Bleached Wood Pulp Paper, Unbleached Wood Pulp Paper
3) By Other Types: Bamboo Absorbent Paper, Hemp Absorbent Paper, Recycled Fiber Absorbent Paper

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Which Companies Are Leading the Charge in Absorbent Paper Market Innovation?
Major companies operating in the absorbent paper market are International Paper Company, Kimberly-Clark Corporation, Smurfit Kappa Group, Stora Enso Oyj, Metsä Group, Unicharm Corporation, Suzano Papel e Celulose S.A., Domtar Corporation, Resolute Forest Products Inc., Cascades Inc., Sofidel Group, Hokuetsu Corporation, Clearwater Paper Corporation, Glatfelter Corporation, Kruger Inc., Koehler Paper Group, Neenah Inc., Mondi Group, Nippon Paper Industries Co. Ltd., Ahlstrom-Munksjo, Keryas Paper Industry, Dr. Papel, PG Paper Company Ltd., PRAK Group of Companies, Envoy Solution

Which Regions Are Leading the Global Absorbent Paper Market in Revenue?
North America was the largest region in the absorbent paper market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the absorbent paper market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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