CHILDWISE Pre-school Report 2016
This annual report provides a comprehensive understanding of what the youngest children are currently interested in, their media behaviour and how their wider skills are developing. Children’s own preferences and aptitudes become apparent by age three to four, and many spend time independent from their parents, at nursery or playgroup. By age four most youngsters are self-sufficient on a tablet or mobile phone and are becoming independent
The report findings are based on interviews with 1,005 parents of children aged between six months and four years. Interviews were conducted online across the UK, during the month of July 2016. The sample was quotaed by parent gender, age and gender of child, and by socio economic group, to give a final distribution as follows:
To view detailed description and Table of Contents of this report please visit https://www.reportsworldwide.com/report/childwise-pre-school-report-2016
Today there are thought to be more than 4 million children aged under 5 years living in the UK. The pre-school age group accounts for around a third of all children under the age of 16. It is an important demographic, both in terms of numbers and because it involves children in their earliest years, when patterns of behaviour and attitudes are first established. At this age we know that parents are central to most children’s lives, with a major influence on what is consumed and how time is spent – including access to media, and support for brands and characters.
In commercial terms, this is a unique market, with spending mainly in the hands of parents, but with a growing sense of children’s own preferences and interests. Future brand loyalties and behaviour patterns first take shape at this age. It is important to understand what motivates these children, and how their parents respond.
Key Topics Covered in the Report
1. Introduction & Sample
2. Key Findings
3. Access to Media
• When do pre-schoolers watch TV?
• Do parents watch with them?
• Using video-on-demand services
• How long do pre-schoolers watch for?
• Parental attitudes to viewing time
• Which children’s TV channels do they watch?
• Which regular TV channels do they watch?
• Case Study - Pre-school boy
• Favourite TV programmes
Using tablets and computers
• Ownership of tablets and computers
• When do pre-schoolers use tablet devices?
• When do parents join in?
• What do pre-schoolers use tablet devices for?
• What are their favourite apps and why?
• Case Study - Pre-school girl
• What websites do they use regularly?
Do pre-schoolers use mobile phones?
• Ownership of mobile phones?
Proficiency with touch screen technology
Using a games console?
• Ownership of games consoles
• When do they use a games console?
• Favourite games
What magazines do they enjoy?
• How often do parents buy these?
Monthly spend on ...
... days out
... organised activities
... magazines and comics
... DVDs and Blu-Rays
... apps and games
5. Activities & Skills
• Participation in organised activities
• Shared activities with parents
• What tasks can they carry out themselves?
6. Household Profiles
• Who else lives in your house?
• About CHILDWISE
To Make an Enquiry of this report please visit https://www.reportsworldwide.com/enquiry?report_id=3620
ReportsWorldwide.com is a leading provider of global market intelligence reports and services. With research reports from top publishers, consulting and advisory firms, ReportsWorldwide.com offers instant online access to a growing database of expert insights on global industries, companies, products, geographies and trends.
Senior Vice President
101, Arch Street
Boston, MA 02110
Phone +1 (617) 398-4994
Fax +1 (617) 398-4995
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release CHILDWISE Pre-school Report 2016 here
News-ID: 413144 • Views: 324
More Releases from ReportsWorldwide
World Deep Brain Stimulation Market Top Segments, Key Players Revenue, Growth Ra …
The World Deep Brain Stimulation Market is estimated to represent a global market of USD 751.8 million by 2017 with growth rate of 18.2%. Deep brain stimulation (DBS) procedure is primarily used for the treatment of neuropsychiatric disorders such as mood disorder, dementia, anxiety and others. The procedure involve the use of neurotransmitter (brain pacemaker) that enables to transmit electric impulses to the specific target of brain cells. Increasing incidence
New report explores the Gene Editing Market : Ushering The Next Breakthrough in …
Boston, MA ReportsWorldwide has announced the addition of a new report title Gene Editing The Next Breakthrough in Regenerative Medicine to its growing collection of premium market research reports. Genome editing is a type of genetic engineering in which DNA is replaced, inserted or deleted in a living organism's ggenome using engineered molecular scissors. Believed to be one of the great biotechnology breakthroughs, gene editing is a powerful tool in pharmaceutical research that
Global In-Building Wireless BTSController-based Small Cells Market Analysis and …
Boston, MA ReportsWorldwide has announced the addition of a new report title Global In-Building Wireless BTSController-based Small Cells Market Analysis and Forecast, 2017-2021 to its growing collection of premium market research reports. This report covers the leading in-building wireless enterprise BTS/controller-based small cells network equipment manufacturers: • CommScope/Airvana • Comba Telecom • Ericsson • Huawei Technologies • Nokia • SpiderCloud • ZTE Corporation This report covers the global market share for 2016 shipments as well as a forecast for 2017-2021. To view a detailed description and Table of
UDAY’s Impact and Compatibility State wise indexing of Integrated Power Supply …
Boston, MA ReportsWorldwide has announced the addition of a new report title UDAY’s Impact and Compatibility State wise indexing of Integrated Power Supply Chain in India – 2017 to its growing collection of premium market research reports. UDAY scheme was touted as the next paladin to bail out the struggling Discoms, in order to turn them green in a time horizon of 3-4 years from 2015/16. Though was optional for the
More Releases for Ownership
Vacation Ownership Market Forecast Analysis 2022 - MarketReportsOnline
MarketReportsOnline.com adds "Vacation Ownership (Timeshare) Market: Industry Analysis & Outlook (2018-2022)" report to its research store. The word "timeshare" has evolved over the years to include a wide variety of vacation products and plans. It is also known as "vacation ownership" "holiday ownership" and "interval ownership”. Complete report available at http://www.marketreportsonline.com/772801.html. A timeshare is a property with a particular form of ownership or use rights. These properties are typically resort condominium
Beer Drinkers Crying Out For Ownership Transparency
An Australian study of 17,000 craft beer drinkers has revealed that ownership matters when it comes to beer selection, with a strong preference for independently owned breweries. Created by craft beer retailer Beer Cartel, the 2017 Australian Craft Beer Survey is the most comprehensive, publicly available, study ever undertaken with Australian craft beer drinkers. Richard Kelsey, Director of Beer Cartel said the findings were a reflection of the attitudes of those
Travel LuggageLock - Unmistakable ownership protection
Carefree and relaxed traveling!The Travel LuggageLock of the Company KRONSGUARD GmbH a secure and convenient luggage seal to ensure peace-of-mind. New in the portfolio is the KRONSGUARD Travel LuggageLock. It offers the traveler a safe and carefree journey. Attached to the zipper of the luggage it instantly informs if the luggage has been tampered with. It also safeguards against unwanted kit. In addition, the seal provides a high recognition value of
Home Ownership to Fall in Norfolk
A study has shown that Norfolk’s property market may be in crisis due to the amount of home owners in the region decreasing. The study, carried out by the National Housing Federation, forecasts that home ownership in the East of England will drop to under 65% by 2021, and house prices will rise higher than anywhere in the country in the next five years. The study also highlights that rent in the
Taiwan leads in cross-border patent ownership
The Science Technology and Industry Scoreboard 2009 published by the Organization for Economic Cooperation and Development notes that Taiwan’s cross-border patent ownership rate is the highest in the world, at 52.2 percent. The rate is considerably higher than those for Switzerland, Singapore and South Korea, at 43.9 percent, 30.4 percent and 4.8 percent, respectively. This demonstrates that Taiwan works closely with other nations on technological issues, thus lending itself well
Boreland Lodge Hotel Announces New Ownership
Fife, Scotland — Boreland Lodge Hotel in Inverkeithing, Fife, Scotland, is pleased to announce that it is now under new ownership and management. Presently owned by Ms. Sav Handa and managed by Debs and Paul Appleton, Boreland Lodge continues its goal of providing affordable and comfortable accommodations for both vacation and business travelers. Catering to groups and individuals, the family-friendly budget hotel offers 30 clean and cozy rooms with the