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Annuity Insurance Market Landscape 2025: Forecast Data and Growth Strategy Insights

Annuity Insurance Market

Annuity Insurance Market

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What Is the Expected CAGR for the Annuity Insurance Market Through 2025?
Recent years have seen a robust expansion of the annuity insurance market. From 2024 to 2025, it is projected to rise from $990.4 billion to $1050.84 billion, tracking a compound annual growth rate (CAGR) of 6.1%. Factors such as increased digitalization, minimized operational and administrative expenses, hefty insurance premium discounts, extensive internet use, and the transition from traditional to annuity insurance services have all contributed to the growth experienced in the historic period.

What's the Projected Size of the Global Annuity Insurance Market by 2029?
Strong expansion is predicted for the annuity insurance market in the coming years, with a predicted size of $1313.46 billion in 2029, reflecting a compound annual growth rate (CAGR) of 5.7%. Factors contributing to this projected growth include a rise in mobile usage, continued increase in internet use, growing trend of buying insurance, increased purchases of insurance through online channels, improved convenience and accessibility in buying insurance, and heightened public awareness about the advantages of having health insurance. Key trends for the forecast period encompass enhanced adoption of Internet of Things technology, consumer demand for personalized insurance products, emergence of mobile apps and AI technologies, a shift in insurance companies' approach towards consumer-focused strategies from a product-centric approach, and the incorporation of InsurTech.

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Top Growth Drivers in the Annuity Insurance Industry: What's Accelerating the Market?
The increasing number of individuals in need of retirement income solutions is anticipated to bolster the expansion of the annuity insurance market in the future. These solutions are financial products, strategies, and schemes meant to ensure a steady and enduring income stream during an individual's retirement years, thus guaranteeing financial stability and peace of mind. Annuity insurance converts a one-time payment into regular income for a specific timeframe, enhancing financial security and reducing the risk of a financial crisis. As an example, a survey of 1,503 participants for Asset Management 2024 Defined Contribution (DC) by U.S.-based investment bank J.P. Morgan found that guaranteed income options were desirable. Furthermore, 72% believed their workplace retirement plan was crucial to their household's financial health perception, and 85% considered retirement benefits as an important factor in deciding whether to remain with a current employer or seek a new job opportunity. Therefore, the rising number of individuals in need of retirement income solutions is pushing the growth of the annuity insurance market.

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What Trends Will Shape the Annuity Insurance Market Through 2029 and Beyond?
Leading businesses in the annuity insurance market are giving importance to product enhancements in order to serve the varied needs of their customers, who may be looking for individual or group general annuity savings plans. These savings plans offer a range of premium payment models, such as single premium, limited premium payment terms, and regular premium payments. For example, in January 2024, the Max Life Insurance Company Limited, based in India, introduced the 'Smart Wealth Annuity Guaranteed Pension Plan' (SWAG Pension Plan). This plan, which is not linked or participating and can be applied to individual or group general annuity savings, gives customers the ability to customize their policies by choosing different annuity options and 'Return of Premium' options. The initiative's goal is to assist people in preparing for retirement by offering customizable features and versions. Key elements of the plan include a variety of annuity and 'Return of Premium' options, depending on the policy's terms and conditions.

What Are the Main Segments in the Annuity Insurance Market?
The annuity insurance market covered in this report is segmented -

1) By Type: Fixed Annuity Insurance, Variable Annuity Insurance, Indexed Annuity Insurance, Other Types
2) By Application: Financial, Manufacturing, Industrial, Travel And Hospitality, Other Applications
3) By Distribution Channel: Insurance Agencies And Brokers, Banks, Other Distribution Channels

Subsegments:
1) By Fixed Annuity Insurance: Immediate Fixed Annuity, Deferred Fixed Annuity
2) By Variable Annuity Insurance: Equity-Linked Variable Annuity, Bond-Linked Variable Annuity, Balanced Variable Annuity
3) By Indexed Annuity Insurance: Fixed Indexed Annuity, Equity Indexed Annuity
4) By Other Types: Longevity Annuity, Multi-Year Guarantee Annuity (MYGA), Structured Settlement Annuity

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Which Top Companies are Driving Growth in the Annuity Insurance Market?
Major companies operating in the annuity insurance market are China Ping An Insurance (Group) Co. Ltd., Allianz SE, China Life Insurance Company, Axa S.A., The Dai-ichi Life Insurance Company Limited, MetLife Services and Solutions LLC, China Pacific Insurance Co. Ltd., Nationwide Mutual Insurance Company, American International Group Inc., Allstate Insurance Company, Zurich Insurance Group Ltd., Sumitomo Life Insurance Company, Aviva PLC, Aegon Life Insurance Company, SBI Life Insurance Co. Ltd., Pacific Life Insurance Company, Bright House Financial Inc., Transamerica Corporation, Voya Financial Inc., Globe Life Inc., Symetra Life Insurance Company, Reliance Nippon Life Insurance Company Limited, Protective Insurance Corporation, Assurity Life Insurance, Colonial Penn Life Insurance Company, Gerber Life Insurance Company, HDFC Standard Life Insurance Company Limited, Assicurazioni Generali SpA

Which Regions Will Dominate the Annuity Insurance Market Through 2029?
North America was the largest region in the annuity insurance market in 2024. The regions covered in the annuity insurance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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