Key Trends Influencing the Growth of the Athleisure Market in 2025: Sustainable Activewear In the Athleisure Market

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What Is the Expected CAGR for the Athleisure Market Through 2025?
The size of the athleisure market has significantly expanded in the recent past. The market, which was at $441.05 billion in 2024, is projected to increase to $490.24 billion in 2025, indicating an 11.2% compound annual growth rate (CAGR). The historical growth in this market can be credited to various factors including a heightened emphasis on health and fitness, the surge in e-commerce, rising urbanization and globalization, increased celebrity endorsements and the influencer culture, and shifts in lifestyle habits.

What's the Projected Size of the Global Athleisure Market by 2029?
The size of the athleisure market is projected to witness a swift expansion in the upcoming years, reaching $739.1 billion in 2029 with a compound annual growth rate (CAGR) of 10.8%. The surge during this forecast period can be credited to factors such as increased sustainability and ethical norms, the popularity of custom-made athleisure attire, rising cases of chronic lifestyle illnesses, and market scale-up in upcoming economies. The forecast period will also see main trends such as progress in technical aspects, design and tech innovations, the tryst of digital and augmented reality technologies, blending of fashion with technology and advancements in fabric technology.

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Top Growth Drivers in the Athleisure Industry: What's Accelerating the Market?
The rise in sports involvement is anticipated to boost the athleisure market in the future. This involvement can span from leisure activities for entertainment and fitness to competitive sports at both amateur and professional levels that require physical effort and ability. The uptick in sports involvement can be ascribed to a growing understanding of the health benefits of physical activity, as well as the greater accessibility of facilities and programs, and initiatives that encourage inclusiveness and diversity in sports. Athleisure apparel is preferred in sports due to its comfort, functionality, and versatility, effectively blurring the line between athletic and casual attire. For example, as per data from the National Federation of State High School Associations, a US-based entity that governs high school sports and activities, in September 2023, a total of 78.57 million students participated in high school sports in the academic years of 2022 and 2023. This marked an increase of close to 240,000 participants, or over 3%, when compared to the figures for 2021 and 2022. Consequently, the increasing involvement in sports activities is fueling the growth of the athleisure market.

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What Trends Will Shape the Athleisure Market Through 2029 and Beyond?
Key players in the athleisure market are prioritizing the production of eco-friendly and multipurpose garments, such as activewear made from bio-based elastane. This approach intends to offer customers sustainable practices while increasing profit margins. Activewear made from bio-based elastane employs sustainable materials, which are sourced naturally, yielding a product that is eco-friendly and functional. As an example, PANGAIA, a UK-based company that offers lifestyle goods and accessories, debuted Activewear 3.0 in November 2022. This latest line uses 99.99% plant-based EVO Nylon and 30% creora, a first-of-its-kind bio-based elastane derived from industrial corn. The range aims to fuse nature with innovative technology and eco-friendly chemicals to augment textile functionality and includes four different styles in three color options.

What Are the Main Segments in the Athleisure Market?
The athleisure market covered in this report is segmented -

1) By Type: Mass, Premium
2) By Product: Yoga Apparels, Shirts, Leggings, Shorts, Other Products
3) By Distribution Channel: Online, Offline
4) By End User: Men, Women, Children

Subsegments:
1) By Mass: Budget-Friendly Athleisure Apparel, Affordable Performance Activewear, Sportswear For Everyday Use
2) By Premium: High-End Athleisure Brands, Luxury Activewear, Designer Sportswear, Performance Athleisure With Advanced Fabrics

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Which Top Companies are Driving Growth in the Athleisure Market?
Major companies operating in the athleisure market are Nike Inc., Adidas AG, Hennes And Mauritz AB, The Gap Inc., VF Corporation, PVH Corp., Puma SE, Lululemon Athletica Inc., HanesBrands Inc., Under Armour Inc., ChampionX, ASICS Corporation, Columbia Sportswear Company, Reebok International Limited, Vuori Inc., Sweaty Betty, Patagonia Inc., EILEEN FISHER Inc., Outdoor Voices, Outerknown, Wear Pact LLC, PANGAIA, Ten Thousand Inc., Isaora Inc., Eysom LLC

Which Regions Will Dominate the Athleisure Market Through 2029?
North America was the largest region in the athleisure market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the athleisure market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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