Press release
Navigating the Future: Anime Market Trends and Forecast Insights, 2025 Edition
Anime Market
Anime Market Size Growth Forecast: What to Expect by 2025?
The expansion of the anime market has been remarkably swift in the last few years. Expectations predict a growth from $28.55 billion in 2024 to a substantial $31.51 billion in 2025, boasting a compound annual growth rate (CAGR) of 10.4%. The exponential growth observed during the historic period can be credited to factors such as the rise in merchandising, the emergence of streaming and over-the-top (OTT) platforms, an increase in the number of OTT content streamers, an expanding anime fan base, along with the surge in the production of TV series.
How Will the Anime Market Size Evolve and Grow by 2029?
In the coming years, the anime market size is predicted to experience robust growth, reaching $46.07 billion by 2029 with a compound annual growth rate of 10.0%. The anticipated growth during this forecast period is due to the rising demand and success of Japanese anime content, the escalated need for online distribution, increment in gaming applications, enhanced media intake, and an increased interest in anime video games. Key trends expected in this forecast period include the use of advanced gadgets and products, mounting demand for VR gaming, the application of AI-driven content, a growing dependence on streaming platforms, and the embracing of digital channels for content distribution.
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What Drivers Are Propelling the Growth of Anime Market Forward?
The anime market's expansion is anticipated to be fueled by an increase in the usage of social media platforms. Social media platforms and apps that allow users to create, share, and interact with various types of content as well as connect and communicate with others are integral to this expansion. Factors such as ease of access, compatibility with mobile devices, a wide range of content, opportunities for networking, entertainment value, and their effectiveness in marketing and advertising are contributing to the growing use of social media. Anime benefits from social media since these platforms offer a universal stage for promotion, fan interaction, community development, and gathering feedback. For example, Acodez IT Solutions, a web design company from India, reported that in 2023, the daily active user count on Facebook was 2.08 billion, a surge of 96 million users since 2022. Consequently, the increasing usage of social media is fuelling the growth of the anime market.
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Which Emerging Trends Are Transforming the Anime Market in 2025?
Significant businesses in the anime market are introducing innovative items such as Nendoroid figurines to meet the escalating demand for collectable figures amongst anime enthusiasts. Nendoroid figurines are small, hyper-deformed, highly detailed, and stand approximately 10 cm (3.9 inches) tall. They are designed with adorable, stylized designs that depict characters from anime, manga, and video games in a chibi style. For example, in January 2023, a Japanese hobby products manufacturer, Good Smile Company Inc., released a Nendoroid figurine of Hitori Gotou, a key character from the anime series Bocchi the Rock. This figurine, dressed in school uniform and equipped with a guitar, also comes with extra accessories such as a guitar strap, music sheet, and microphone.
What Are the Key Segments in the Anime Market?
The anime market covered in this report is segmented -
1) By Anime Genre: Action And Adventure, Science Fiction (Sci-Fi) And Fantasy, Romance And Drama, Sports, Other Anime Genres
2) By Solution: Anime Creation Software, Anime Creation Services
3) By Publishing: Comics And Manga, Books And Novels
4) By Distribution Channel: Television (T.V.), Movie, Video, Internet Distribution, Merchandising, Music
Subsegments:
1) By Action And Adventure: Shonen (Targeted At Young Male Audience), Seinen (Targeted At Adult Male Audience), Mecha (Robots And Advanced Technology), Military Or War Anime, Superhero And Action-Packed Adventures
2) By Science Fiction (Sci-Fi) And Fantasy: Cyberpunk, Space Opera, Post-Apocalyptic, Time Travel, Magical Realism Or Fantasy Worlds, Sword And Sorcery
3) By Romance And Drama: Shoujo (Targeted At Young Female Audience), Slice Of Life, Romantic Comedy (Rom-Com), Tragic Romance, School Life And Drama, Historical Romance
4) By Sports: Team Sports (Basketball, Soccer, Baseball), Individual Sports (Boxing, Tennis, Martial Arts), Extreme Sports (Skateboarding, Snowboarding), Esports And Competitive Gaming
5) By Other Anime Genres: Horror And Supernatural, Mystery Or Thriller, Comedy And Parody, Isekai (Alternate Worlds), Harem And Reverse Harem, Slice Of Life (Non-Romantic)
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Who Are the Key Players Shaping the Anime Market's Competitive Landscape?
Major companies operating in the anime market are Toei Animation Co. Ltd., Sanrio Co. Ltd., Netflix Inc., Bandai Namco Holdings Inc., Kodansha Ltd., Crunchyroll LLC, VIZ Media LLC, MADHOUSE Inc., Production I.G Inc., Right Stuf Inc., Gainax Co. Ltd., Good Smile Company Inc., Wit Studio Inc., Studio Ghibli Inc., Kyoto Animation, Pierrot Co. Ltd., Bones Inc., A-1 Pictures, Tatsunoko Production, kitsus Destiny, Progressive Animation, Atomic Flare, J.C.Staff Co. Ltd., Studio Deen Co. Ltd.
What Geographic Markets Are Powering Growth in the Anime Market?
Asia-Pacific was the largest region in the anime market in 2023. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the anime market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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