India Honey Market Size & Outlook | Industry Growth - 2034

According to the report by Expert Market Research (EMR), the India honey market reached a value of about INR 23.01 billion in 2024. Aided by the rising awareness of the health benefits of natural and organic products, along with the growing demand for immunity-boosting foods, the market is projected to grow at a CAGR of approximately 10.00% between 2025 and 2034. By 2034, the market is expected to attain a value of nearly INR 59.68 billion.

Honey, a natural sweetener produced by bees, has been a part of Indian households for centuries, valued for both its nutritional properties and therapeutic uses in Ayurvedic and traditional medicine. With increasing consumer inclination towards healthier alternatives to refined sugar and chemically processed foods, honey has gained significant traction in both rural and urban regions of India. In addition to its use as a food product, honey is widely used in pharmaceuticals, cosmetics, nutraceuticals, and personal care products, enhancing its demand across sectors.

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Market Size

India is one of the largest producers and exporters of honey in the world. In 2024, the domestic honey market stood at INR 23.01 billion. The industry has witnessed rapid expansion in recent years, owing to growing consumer consciousness regarding health, improved agricultural practices in apiculture, and government support through schemes like the National Beekeeping and Honey Mission (NBHM). With rising disposable incomes and changing consumption patterns, honey has transitioned from a traditional product to a mainstream dietary item. As per market forecasts, the sector is poised to grow significantly, reaching nearly INR 59.68 billion by 2034.

Market Share

The Indian honey market is predominantly led by the northern and central regions, particularly states like Uttar Pradesh, Punjab, Haryana, and West Bengal, which are major honey-producing states due to favourable climatic conditions and flora diversity. These regions contribute significantly to both domestic consumption and export supplies.

Urban markets contribute a considerable share of the packaged honey segment, driven by the growing popularity of branded, organic, and flavoured honey variants. Meanwhile, rural areas continue to rely on unbranded and raw honey, often procured directly from local producers or forest-based sources. Branded honey accounts for a steadily increasing share of the total market due to consumer trust in quality and safety, encouraged by certifications such as FSSAI approval and organic labelling.

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Market Trends

One of the most prominent trends shaping the Indian honey market is the increasing preference for organic and raw honey. Consumers are actively seeking products free from pesticides, antibiotics, and artificial additives. Organic honey, especially those labelled with certifications such as USDA Organic and India Organic, is gaining popularity among health-conscious and environmentally aware consumers.

Another growing trend is the emergence of flavoured and infused honey. Products infused with ingredients such as ginger, turmeric, tulsi, cinnamon, and cloves are attracting consumers due to their perceived health benefits. These variants are particularly popular among millennials and young adults looking for functional foods that combine taste with wellness.

The rapid rise of e-commerce has also played a pivotal role in expanding market access. Digital platforms have allowed both large brands and small beekeepers to reach a wider consumer base. Online availability of premium honey products with transparent sourcing and quality assurance has further strengthened consumer confidence and increased market penetration.

Drivers of Growth

One of the primary drivers of growth in the India honey market is the increasing awareness of health and wellness among consumers. Honey is perceived as a healthier substitute for sugar due to its lower glycaemic index, antioxidant content, and antimicrobial properties. The COVID-19 pandemic further amplified this trend, with honey being widely adopted for its immunity-boosting benefits.

The growing popularity of Ayurveda and natural remedies is also contributing to honey consumption. Honey has long been an essential component of Ayurvedic medicine and is used in formulations for respiratory issues, digestion, skin care, and general immunity. The resurgence of traditional Indian healing practices has expanded the market for honey-based nutraceuticals and supplements.

Supportive government policies and initiatives are also fuelling market growth. Under the National Beekeeping and Honey Mission (NBHM), farmers and beekeepers are receiving training, financial assistance, and infrastructural support to enhance honey production and processing quality. This has encouraged many small and marginal farmers to diversify into beekeeping, thereby increasing domestic supply and strengthening the rural economy.

Increased demand for Indian honey in international markets is another growth factor. Countries such as the United States, Saudi Arabia, and the United Arab Emirates are among the major importers of Indian honey, attracted by its unique floral varieties and medicinal properties. Export potential has driven Indian producers to adhere to global quality standards and adopt modern processing and packaging practices.

Market Key Players

The Indian honey market is highly competitive and features a mix of large organised players and regional or local producers. The leading companies are focusing on product innovation, quality enhancement, and brand-building strategies to capture market share. Some of the key players operating in the India honey market include:

Dabur India Ltd
Patanjali Ayurved
Bharat Honey
Apis India
Others

These companies are actively expanding their product portfolios to include flavoured, organic, and medicinal honey variants. Branding, packaging innovation, and collaborations with beekeeping cooperatives are being leveraged to improve traceability and consumer trust. Additionally, several startups have entered the market with a focus on ethical sourcing, sustainability, and digital-first distribution models.

Challenges and Opportunities

Despite its rapid growth, the Indian honey market faces several challenges. One of the main issues is adulteration and quality concerns. The presence of added sugar syrups or artificial sweeteners in some unregulated products has led to consumer scepticism. This has also affected the credibility of Indian honey in international markets, prompting stricter regulations and quality checks.

Another challenge is the seasonal nature of honey production and dependence on floral sources, which are vulnerable to climate change and environmental degradation. Changes in temperature, rainfall patterns, and pesticide use can adversely impact bee colonies and reduce honey yields.

However, these challenges also create opportunities for innovation and reform. There is a strong demand for traceable, high-quality honey backed by lab certification and origin transparency. Technologies such as blockchain for traceability, IoT in beekeeping, and AI-based monitoring of bee health are beginning to reshape the sector.

The growth of the organic farming movement and agri-tech startups is also presenting opportunities for integrated honey production with sustainable agricultural practices. Collaborations between farmers, beekeepers, and exporters can enhance production efficiency and quality.

Market Forecast

The India honey market is expected to witness strong and sustained growth in the coming decade. With a projected CAGR of 10.00% between 2025 and 2034, the market is forecasted to grow from INR 23.01 billion in 2024 to approximately INR 59.68 billion by 2034. This growth will be driven by continued consumer interest in natural and functional foods, the expansion of organised retail, rising exports, and policy support from the government.

Tier II and Tier III cities are likely to contribute significantly to future growth as awareness spreads and purchasing power increases. E-commerce platforms will play a critical role in reaching new consumers and promoting branded and premium honey products. Moreover, the integration of honey into nutraceuticals, Ayurvedic formulations, and personal care products is expected to open up new avenues for growth.

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