At-home Fitness Equipment Market Giants Spending is Going to Boom | Technogym, Precor, Wahoo Fitness

HTF MI recently introduced Global At-home Fitness Equipment Market study with 143+ pages in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status (2025-2031). The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence.

Major companies in At-home Fitness Equipment Market are: Peloton Interactive (United States), NordicTrack / iFIT (United States), Technogym (Italy), Life Fitness / Hammer Strength (United States), Johnson Health Tech (Taiwan), Precor (United States), Cybex International (United States), ProForm (United States), Concept2 (United States), Wahoo Fitness (United States), Keiser Corporation (United States), NOHRD (Germany), COREPUMP (United States), Peleton (United States), Sunny Health & Fitness (United States), SOLE Fitness (United States).

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According to HTF Market Intelligence, the global At-home Fitness Equipment Market size was valued at USD 11.46 billion in 2024 and is estimated to reach a revenue of USD 19.9 billion by 2031, with a CAGR of 8.2% from 2025 to 2031.

The At-home Fitness Equipment Market is Segmented by Product Type (Cardiovascular Training Equipment, Strength Training Equipment, Fitness Accessories) by End-User (Household Consumers, Apartment/Home Gym Users, Health & Recovery Users) by Distribution Channel (Dealers, Online, Retail, Gyms/Clubs)

Definition:
At-home fitness equipment includes machines, devices, and accessories designed for physical workouts within residential spaces. This category encompasses treadmills, stationary bikes, resistance bands, dumbbells, rowing machines, and digital interactive fitness systems. Driven by busy lifestyles, pandemic-induced fitness awareness, and technological integration, the sector offers consumers flexibility, privacy, and convenience while enabling personalized workout experiences.

Market Trends:
Integration of virtual coaching, gamification, subscription-based training programs, and smart wearable compatibility is a growing trend in at-home fitness equipment.

Market Drivers
Rising health consciousness, increasing sedentary lifestyles, growing urban population, and advancements in connected fitness technology are propelling demand for at-home fitness equipment.

Market Opportunities:
Expansion into smart fitness devices, AI-driven personalized training, and compact, multifunctional equipment design offer strong market opportunities.

Market Challenges:
High product costs, limited space in urban homes, and consumer preference for social gym experiences can hinder market expansion for at-home fitness solutions.

Dominating Region:
North America

Fastest-Growing Region:
Asia-Pacific

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The titled segments and sub-section of the market are illuminated below:
In-depth analysis of At-home Fitness Equipment market segments by Types: Cardiovascular Training Equipment, Strength Training Equipment, Fitness Accessorie
Detailed analysis of At-home Fitness Equipment market segments by Applications: Household Consumers, Apartment/Home Gym Users, Health & Recovery Users

Global At-home Fitness Equipment Market -Regional Analysis
• North America: United States of America (US), Canada, and Mexico.
• South & Central America: Argentina, Chile, Colombia, and Brazil.
• Middle East & Africa: Kingdom of Saudi Arabia, United Arab Emirates, Turkey, Israel, Egypt, and South Africa.
• Europe: the UK, France, Italy, Germany, Spain, Nordics, BALTIC Countries, Russia, Austria, and the Rest of Europe.
• Asia: India, China, Japan, South Korea, Taiwan, Southeast Asia (Singapore, Thailand, Malaysia, Indonesia, Philippines & Vietnam, etc) & Rest
• Oceania: Australia & New Zealand

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At-home Fitness Equipment Market Research Objectives:
- Focuses on the key manufacturers, to define, pronounce and examine the value, sales volume, market share, market competition landscape, SWOT analysis, and development plans in the next few years.
- To share comprehensive information about the key factors influencing the growth of the market (opportunities, drivers, growth potential, industry-specific challenges and risks).
- To analyze the with respect to individual future prospects, growth trends and their involvement to the total market.
- To analyze reasonable developments such as agreements, expansions new product launches, and acquisitions in the market.
- To deliberately profile the key players and systematically examine their growth strategies.

FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.
• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)

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Points Covered in Table of Content of Global At-home Fitness Equipment Market:
Chapter 01 - At-home Fitness Equipment Executive Summary
Chapter 02 - Market Overview
Chapter 03 - Key Success Factors
Chapter 04 - Global At-home Fitness Equipment Market - Pricing Analysis
Chapter 05 - Global At-home Fitness Equipment Market Background or History
Chapter 06 - Global At-home Fitness Equipment Market Segmentation (e.g. Type, Application)
Chapter 07 - Key and Emerging Countries Analysis Worldwide At-home Fitness Equipment Market
Chapter 08 - Global At-home Fitness Equipment Market Structure & worth Analysis
Chapter 09 - Global At-home Fitness Equipment Market Competitive Analysis & Challenges
Chapter 10 - Assumptions and Acronyms
Chapter 11 - At-home Fitness Equipment Market Research Method

Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, LATAM, Europe, Japan, Australia or Southeast Asia.

Nidhi Bhawsar (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Phone: +15075562445
sales@htfmarketreport.com

About Author:
HTF Market Intelligence Consulting is uniquely positioned to empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events, and experience that assist in decision-making.

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