Beauty and Personal Care Products Market Size to Reach USD 776.35 Billion by 2030, Driven by Clean Beauty, E-Commerce, and Gen Z Demand

The global beauty and personal care products market size is poised to grow from USD 605.23 billion in 2025 to USD 776.35 billion by 2030, at a CAGR of 5.11% over the forecast period. The market's growth is largely shaped by shifting consumer behavior, particularly among Gen Z consumers who prioritize clean-label formulations and digital convenience. Growing awareness of the health impacts of synthetic ingredients has fueled demand for natural and organic skincare. Concurrently, the expansion of online platforms, influencer marketing, and social media has reshaped how consumers discover and engage with brands.

Increasing demand for wellness-oriented personal care, rising interest in men's grooming, and enhanced digital shopping experiences continue to contribute to the market's steady growth. Brands are expanding product portfolios, integrating virtual try-on features, and navigating new regulatory frameworks, all while adapting to evolving consumer values.

Report Overview: https://www.mordorintelligence.com/industry-reports/global-beauty-and-personal-care-products-market-industry?utm_source=openpr

Key Trends in the Beauty and Personal Care Market

Natural and Organic Product Demand

Health-conscious consumers are moving away from chemical-laden cosmetics due to concerns like skin irritation and hormonal disruption. This has driven demand for products with natural oils, plant-based ingredients, and cruelty-free labels. The rise in third-party certifications has strengthened trust in natural claims, though greenwashing remains a concern.

Social Media and Digital Technology Influence

Platforms like Instagram, TikTok, and YouTube have become central to product discovery and brand engagement. Influencer marketing and virtual try-ons are now standard tools for top brands like L'Oréal and Estée Lauder. A 2024 study noted that 60% of consumers trust influencer recommendations, which now influence nearly half of beauty purchases.

Growth of Men's Grooming

Men are increasingly adopting skincare routines that go beyond shaving, including moisturizers, serums, and beard care products. New launches-such as LeBron James's grooming line in partnership with Parlux-are expanding access and awareness.

Oral Care Awareness

Oral hygiene is playing a larger role in personal care routines. Demand for specialized toothpaste, whitening products, and floss has grown, especially in Asia-Pacific. Rising dental treatment costs are pushing consumers toward preventive care solutions.

Challenges: Counterfeit Goods and Costs

Digital marketplaces have made counterfeit products more accessible, undermining brand trust. In addition, high raw material prices and strict quality control standards contribute to increased manufacturing costs, especially for clean beauty and organic products.

Market Segmentation Highlights

By Product Type

- Personal Care Products dominate with 88.45% market share (2024) and are expected to grow at 5.88% CAGR.

- Growth is driven by hybrid wellness-beauty solutions, advanced oral care, and expanded men's skincare offerings.

By Category

- Mass Products led with 72.34% share in 2024 due to accessibility and affordability.

- Premium Products are expanding rapidly with a 6.45% CAGR, driven by demand for ethical and clean beauty options.

By Distribution Channel

- Specialty Stores held 32.43% market share in 2024.

- Online Retail is the fastest-growing channel, projected to grow at 7.98% CAGR as consumers increasingly prefer convenience, variety, and personalized shopping.

By Ingredient Type

- Conventional/Synthetic Formulations made up 71.34% of the market in 2024.

- Natural/Organic Ingredients are growing at 6.88% CAGR, with a hybrid model gaining traction-combining natural actives with synthetic stabilizers for performance.

By Geography

- Asia-Pacific led with a 35.34% market share in 2024 and the highest growth rate at 7.46% CAGR.

- Growth is fueled by increasing disposable income, beauty consciousness, and strong digital engagement.

- North America and Europe show steady growth supported by high per capita spending and regulatory adaptation.

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Key Players in the Beauty and Personal Care Products Market

The market is moderately fragmented, with global conglomerates competing alongside agile, digitally native brands. Companies such as L'Oréal, Procter & Gamble, and Unilever lead the market, leveraging scale, R&D investments, and extensive retail networks.

- The Procter & Gamble Company offers a broad portfolio of mass and premium personal care brands across skincare, hair care, and oral care.
- L'Oréal SA continues to innovate across product categories and regions, with strong digital engagement strategies and a growing e-commerce presence.
- Unilever PLC focuses on sustainable, ethical beauty, launching eco-friendly packaging and certified organic lines.
- Colgate-Palmolive Company maintains leadership in oral care with growing traction in personal care and skincare segments.
- The Estée Lauder Companies Inc. strengthens its position in luxury beauty through acquisitions, niche brand growth, and retail channel expansion.

Notably, digital-native brands are gaining ground with direct-to-consumer models and niche product offerings, particularly in natural skincare and men's grooming. For instance, The Ordinary expanded to Amazon's U.S. premium beauty section in January 2024 to boost reach and ensure authenticity.

Conclusion

The global beauty and personal care products market is set to grow steadily over the next five years, shaped by changing consumer expectations, the surge in clean-label and wellness-focused products, and the continued rise of digital commerce. As consumer preferences evolve, brands that effectively combine ingredient transparency, sustainability, digital engagement, and product performance will remain competitive.

Markets such as Asia-Pacific present strong growth opportunities, while shifts in retail models-from specialty stores to e-commerce-are redefining access and customer experiences. With ongoing innovation in both product and marketing strategies, the industry is well-positioned to meet the diverse and dynamic needs of modern consumers.

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