A Glittering Wave of Success

The success story shows no signs of slowing down: Since late 2023, Pummeleinhorn GmbH has been developing innovative and rainbow-colored Diamond Painting products in collaboration with licensing partner Tini SchnickSchnack – bringing a breath of fresh air to the hobby scene, and doing so with great success.

It all began with a bold idea: The first co-developed artworks combined beloved quotes from the Glitterworld with high-quality Diamond Painting designs – an unusual approach in an industry that had previously focused mainly on classic motifs. The result? Just hours after the launch, the first products were completely sold out.

Since then, the fluffy collaboration has been unstoppable. Numerous full drill canvases, lovingly illustrated partial designs, keychains, door hangers, mystery boxes, phone stands, decorative displays, and brand-new product formats like paintable and rewritable weekly planners and class schedules have followed – an absolute first in the Diamond Painting world. Especially popular: seasonal specials like the Christmas editions, which sell out regularly in no time.

The most recent milestone: a major product launch centered around the four seasons. The detailed bundle with harmoniously coordinated designs was also sold out in no time and once again sparked huge excitement in the community.

But that was far from all: As part of the launch, more exciting new products were released, including festive displays, hanging wreaths, practical photo holders, and a special highlight – a Diamond Painting wall calendar for 2026, which had already been a bestseller in the previous year.

“This collaboration thrives on true passion and limitless creative freedom,” says Steffi Engel, CEO of Pummeleinhorn GmbH. “We bring our own ideas to life – ideas that didn’t exist in the market before – and our customers absolutely love it.”

The collaboration works so well that Steffi Engel and Christin Sommerfeld (aka Tini SchnickSchnack) have also been producing a joint podcast since early 2025: "COOKIE SCHNACK" is released weekly and features a blend of business insights, personal stories, and a whole lot of good vibes. Fans adore the chemistry between the two entrepreneurs – authentic, humorous, and full of heart.

This partnership doesn’t just create products – it creates a strong connection, infused with glitter, creativity, and a clear sense of what truly excites customers.

Pummeleinhorn GmbH
Metzkausener Straße 5
40822 Mettmann
Germany

https://www.pummeleinhorn.de

Frau MRS Stephanie Engel
016092475282

info@pummeleinhorn.de

Pummeleinhorn and the Glitterworld are a colorful, magical universe with over 30 lovable characters that delight both children and adults alike. Since 2016, it has grown into a versatile brand with more than 350,000 fans and a vibrant, diverse community. In addition to enchanting audio adventures, Pummeleinhorn offers a wide range of products in collaboration with over 20 renowned licensing partners – from plush toys and home textiles to games and equestrian accessories. With over 4 million views per month on social media, Pummel & Friends has become a magical platform for everyone who celebrates humor, friendship, tolerance, and body positivity.

This release was published on openPR.