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Accelerated Growth Of Cloud-Based Solutions Is Driving The Service Quality Management And Telco Customer Experience Management Market: Transformative Forces Shaping the Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shiftsWhat Will the Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Industry Market Size Be by 2025?
The SQM and CEM market for telecommunications has seen a significant increase in size over the recent years. The market size is expected to rise from $5.22 billion in 2024 to about $5.91 billion in 2025, representing a compound annual growth rate (CAGR) of 13.2%. The surge in growth experienced in the past years can be linked to the escalating use of mobile applications, an increase in customer engagements within the BFSI sector, the proliferation of IoT connections, attention towards customer compatibility problems, and a rise in interactions via call center touchpoints by the end-users.
What's the Long-Term Growth Forecast for the Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Size Through 2029?
In the coming years, the market size of the service quality management (SQM) and telco customer experience management (CEM) is anticipated to witness swift expansion, projected to reach $9.57 billion in 2029, with a compound annual growth rate (CAGR) of 12.8%. This anticipated growth within the forecast period can be credited to an expected surge in mobile operator services, an increased need for technical support solutions, the rise of cheap, cloud-based solutions, the utilization of open APIs for network capabilities, and a focus on fault and event management. Predicted trends for this time frame include the incorporation of new technologies, personalized services driven by AI, automation and self-service solutions, improved data analytics capabilities, and an emphasis on proactive customer interaction.
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What Are the Key Growth Drivers Fueling the Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Expansion?
The surge in the use of cloud-based solutions is expected to drive the expansion of the service quality management (SQM) and telco customer experience management (CEM) market. Cloud-based solutions are software or services hosted on the Internet, which can be accessed without the need for local installation. Their scalability, flexibility, and cost-effectiveness help businesses of all sizes to adopt them. Moreover, cloud solutions boost service quality management and telco customer experience management by offering real-time data analysis, automation, and flexible infrastructure that enhances responsiveness and ensures personalized service delivery. For example, a report from Flexera, a US-based software firm, stated in March 2024 that over a quarter of the 753 global respondents (29%) committed more than $12 million annually to cloud services, and a similar proportion (22%) allocated the same amount to Software as a Service (SaaS). The study also revealed a minor rise in multi-cloud use by companies, increasing from 87% in 2022 to 89% in 2023. Furthermore, 61% of large companies employed multi-cloud security measures, and 57% utilized multi-cloud FinOps tools for cost management. Hence, the increasing use of cloud-based solutions is steering the expansion of the service quality management (SQM) and telco customer experience management (CEM) market.
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What Are the Key Trends Driving Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Growth?
Key players in the service quality management (SQM) and telco customer experience management (CEM) industry are concentrating their efforts on creating innovative WiFi service assurance solutions to boost network dependability, enhance performance, and provide customers with uninterrupted connectivity, consequently minimizing customer turnover and increasing overall satisfaction. WiFi service assurance platforms are systems that keep a check on, scrutinize, and improve WiFi networks to ensure top-tier connectivity and user experience. For example, in September 2024, AVSystem, a software services firm based in Poland, unveiled a novel Customer Experience Management (CEM) platform, purposely built to upgrade WiFi service assurance for Communication Service Providers (CSPs). This platform seeks to bolster customer satisfaction and operational efficiency by tackling typical obstacles connected with WiFi connectivity. The CEM platform grants a comprehensive overlook of both the access layer as well as the in-home WiFi experience, equipping CSPs with the capability to proactively address issues before they spiral into customer grievances.
How Is the Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Segmented?
The service quality management (SQM) and telco customer experience management (CEM) market covered in this report is segmented -
1) By Product Type: Enterprise Feedback Management (EFM), Text Analytics, Speech Analytics, Web Analytics
2) By Support System: Internet Service Providers (ISP), Managed Service Providers (MSP), Telecom Service Providers (TSP)
3) By Channel: Company Website, Web, Call Mobile, Centre, Branch, Social Media
4) By End Users: Small And Medium Businesses, Enterprises
Subsegments:
1) By Enterprise Feedback Management (EFM): Customer Surveys, Feedback Collection And Analysis Tools, Sentiment And Satisfaction Measurement
2) By Text Analytics: Natural Language Processing (NLP) Tools, Sentiment Analysis, Text Classification And Categorization
3) By Speech Analytics: Call Transcription And Analysis, Voice Sentiment Analysis, Speech-To-Text Tools
4) By Web Analytics: Web Traffic Analytics, User Behavior Analytics, Conversion And Engagement Tracking
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Which Companies Are Leading the Charge in Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Innovation?
Major companies operating in the service quality management (SQM) and telco customer experience management (CEM) market are Huawei Technologies Co. Ltd., accenture* PLC, The International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, SAP SE, The Hewlett Packard Enterprise Company, Nokia Corporation, Telefonaktiebolaget LM Ericsson, NEC Corporation, Capgemini SE, Adobe Inc., Tech Mahindra Ltd., Amdocs Limited, Ciena Corporation, SAS Institute, Genesys Cloud Services Inc., CSG International, Verint Systems, Calix Inc., Medallia Inc., Spirent Communications PLC, Comarch SA, InfoVista SAS, Comviva, Radisys Corporation, Aria Systems Inc.
Which Regions Are Leading the Global Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market in Revenue?
North America was the largest region in the service quality management (SQM) and telco customer experience management (CEM) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the service quality management (SQM) and telco customer experience management (CEM) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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