Press release
Emerging Trends to Drive Teeth Whitening Market Growth at 4.4% CAGR Through 2029
Teeth Whitening Market
Teeth Whitening Market Size Growth Forecast: What to Expect by 2025?
In recent times, the teeth whitening market has seen significant growth. It is projected to expand from a size of $7.31 billion in 2024 to $7.72 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 5.7%. Factors contributing to the growth during the historical period include an increased focus on beauty and aesthetics, the impact of social media and celebrity endorsements, the rise of dental tourism, the accessibility of over-the-counter whitening products, and improved consumer awareness and education.
How Will the Teeth Whitening Market Size Evolve and Grow by 2029?
Anticipated to enjoy steady advancement over the next few years, the teeth whitening market size is predicted to reach $9.17 billion by 2029, growing at a compound annual growth rate (CAGR) of 4.4%. This expected growth during the forecast period is due to the ongoing focus on aesthetic dentistry, specialized and personalized whitening offerings, an increasing older population, and social and cultural effects on beauty norms, as well as its integration with overall wellness trends. The forecast period will also witness key trends such as the development of sophisticated whitening technologies, the rising demand for at-home whitening kits, natural and organic teeth whitening items, and inventive whitening formulations.
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What Drivers Are Propelling the Growth of Teeth Whitening Market Forward?
The teeth whitening market is set to be spurred on by an expected growth in the demand for dental treatments. These medical procedures, aimed at addressing oral health issues, are carried out by dental professionals who often offer teeth whitening as part of their services to improve the color and aesthetic appeal of patients' teeth. A report by the UK's National Health Service in August 2023 highlighted this trend: there were 32.5 million occurrences of dental disorder treatments, a rise of 23.2% compared to the 26.4 million treatments in 2021. Teeth Whitening Market Driver: Increased Occurrence of Dental Disorders Fuels Market Expansion
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Which Emerging Trends Are Transforming the Teeth Whitening Market in 2025?
Aiming to gain a competitive edge in the teeth whitening market, key players are designing high-tech oral care products powered by wavelength technology. These innovative products use specific light frequencies to amplify dental treatments and boost oral hygiene results. For example, in February 2023, the US-based Colgate-Palmolive Company, renowned for its dental and personal care merchandise, unveiled the Colgate Optic White ComfortFit LED Teeth Whitening Kit fortified with wavelength technology. This kit employs select light wavelengths- like the blue or violet spectrum- for increased efficiency of teeth whitening treatments. The kit distinctly improves the user's journey by ensuring comfort, uniform whitening, simple usage, potency, and swift results. Deploying wavelength technology, a slender layer of whitening serum is applied to teeth with the included LED gadget for 10 minutes every day, for 10 days - a process that swiftly eliminates stains. This kit comes with a bendable LED whitening light and a teeth whitening pen, additionally, it can effortlessly be powered by a smartphone, compatible with both iPhone and Android devices.
What Are the Key Segments in the Teeth Whitening Market?
The teeth whitening market covered in this report is segmented -
1) By Product Type: Whitening Toothpaste, Whitening Gels And Strips, Light Teeth Whitening Device, Other Products
2) By Distribution Channel: Institutional Sales, Retail Sales
3) By Application Type: In-Office, At-Home
Subsegments:
1) By Whitening Toothpaste: Abrasive Whitening Toothpaste, Enzyme-Based Whitening Toothpaste
2) By Whitening Gels And Strips: Gel-Based Whitening Products, Whitening Strips
3) By Light Teeth Whitening Device: LED Teeth Whitening Devices, UV Teeth Whitening Devices
4) By Other Products: Whitening Mouthwashes, Whitening Pens, Professional Teeth Whitening Kits
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Who Are the Key Players Shaping the Teeth Whitening Market's Competitive Landscape?
Major companies operating in the teeth whitening market report are Johnson And Johnson, Procter And Gamble, Unilever PLC, GlaxoSmithKline PLC, 3M Company, Henkel AG And Co. KGaA, Koninklijke Philips N.V., Colgate-Palmolive Company, Church And Dwight Co, DENTSPLY International, Institut Straumann AG, Ivoclar Vivadent AG, Kerr Corp, Ultradent Products Inc., Dr. Fresh LLC, Onuge Personal Care (Guangzhou) Co. Ltd., TECNO-GAZ SpA, Pearl Smile GmbH, Brodie & Stone International PLC, Beaming White LLC., WHITEsmile GmbH, WSD Labs USA INC., TPC Advanced Technology Inc., DentMate Technology Co. Ltd., Mavrik Dental Systems Ltd., GLO Science LLC, Cosmolab Manufacturing Ltd
What Geographic Markets Are Powering Growth in the Teeth Whitening Market?
North America was the largest region in the teeth whitening market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the teeth whitening market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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