Press release
BGiving Founder and CEO Addresses Philanthropy's Problem and an Innovative Solution
BGiving, a technology company that has created a transformative social impact marketplace platform that aligns the aspirations of Millennials, GenZ's, and the upcoming Alpha generation with the needs of community nonprofits, has shared its unique message into the marketplace.In an article written by John Del Bello, the CEO of BGiving (www.bgiving.one), the founder of the company suggests that "Gen Z Isn't Disengaged. Philanthropy Just Isn't Speaking Their Language."
The article can be viewed here: https://www.linkedin.com/pulse/gen-z-isnt-disengaged-philanthropy-just-speaking-language-bgiving-tch0c/
From the outset, Del Bello notes in the article that "we are living through a crisis of connection, and it's showing up in our giving."
He goes on to suggest one of the challenges is that while Gen Z "is the most socially aware and justice-oriented generation in recent history, only 23% of Gen Z adults report donating to nonprofits regularly. They care, but they don't always see themselves in the systems built to "do good."
Technology can be the bridge to the problem, according to Del Bello.
In particular, many technology companies, notably BGiving, are working on platforms that are visual, gamified, social, and transparent.
"With these platforms, their donors become impact investors, volunteers find meaningful roles, and nonprofits finally get access to tools that meet the digital age," he writes. "Where every act of generosity - big or small - is part of a larger narrative that connects us."
Del Bello continued: "We must evolve if we want to truly engage this next generation, not through gimmicks or guilt, but through technology that centers agency, meaning, and relationship. The philanthropic future belongs to those who build trust through experience, not just expectation."
BGiving's app can be downloaded at the following link: https://www.bgiving.one/get-the-app
507 Walsh St, Austin, TX 78703
ABOUT BGIVING
BGiving is the product of a three-decade long passion for philanthropy, inspired by its founder's first-hand experiences with NY educational nonprofits and various faith-based ministries.
Acknowledging the challenges faced in the modern digital age, the company has invested thousands of hours researching the pitfalls and potentials of the philanthropic landscape.
Determined to "Replace the Social Dilemma with Social Impact," BGiving has pioneered a transformative social impact marketplace platform, aligning the aspirations of Millennials, GenZs, and the upcoming Alpha generation with the needs of community nonprofits.
Recognizing the power of collaboration, the company's platform is designed to foster efficiency, transparency, and a sense of true investment in the community. With a vision to Engage, Educate & Empower, BGiving is set to revolutionize the community philanthropic social services sector on a global scale.
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