Personalized Beauty Devices Market Trends That Will Shape the Next Decade: Insights from L'Oréal Introduces HAPTA For Inclusive And Precise Makeup Application

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How Large Will the Personalized Beauty Devices Market Size By 2025?
The market size of personalized beauty devices has shown consistent expansion in the past few years. The market size will see an increase from $1.28 billion in 2024 to $1.32 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 3.3%. The augmentation in the previous period can be credited to factors like consumer awareness, ease of home-usage, the rise of e-commerce, emphasis on health and wellness, and solutions against aging.

How Big Is the Personalized Beauty Devices Market Size Expected to Grow by 2029?
Anticipations are set for a steady expansion in the market size of personalized beauty devices in the forthcoming years. By 2029, the market is predicted to reach $1.51 billion, with a compound annual growth rate (CAGR) of 3.4%. The uptrend during this predicted period can be credited to heightened attention on sustainability, widening of target customer base, support from regulations and standards, as well as enhanced focus on user experience. During this period, notable trends are expected to emerge, including AI-enabled devices, incorporating augmented reality (AR) into beauty consultations, integration with smart beauty tech, analysis of DNA and genes, incorporation of telehealth, and emphasis on mental wellness.

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Which Key Market Drivers Powering Personalized Beauty Devices Market Expansion and Growth?
As awareness about skincare continues to rise, it is likely to fuel the expansion of the personalized beauty device industry. Skincare covers the habits and routines employed by individuals to keep their skin healthy, vibrant, and appealing. Factors such as the influence of social media, the rising societal focus on self-care and wellness, the endorsement of skincare products by celebrities, and the proliferation of online beauty blogs and websites have contributed to this growing awareness around skincare. The expansion of skincare awareness has led individuals to understand better the unique needs of their skin and the merits of personalized skincare regimes. They are thus seeking innovative solutions tailored to their skin issues. For example, December 2023 forecasts from the Hollywood Mirror Company, a UK-based handcrafted vanity mirrors enterprise, project the total revenue from skincare sales to touch the $177 billion mark by 2025. The UK skincare market is also estimated to hit $24.37 billion by 2024, with the beauty industry projected to invest a significant $7.7 billion in advertising in 2022. Consequently, the escalating skincare consciousness is set to continue driving the growth of the personalized beauty device market in the future.

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Which Fast-Growing Trends Are Poised to Disrupt the Personalized Beauty Devices Market?
Leading corporations in the personalized beauty devices market are concentrating on creating innovative solutions such as HAPTA to cater to the escalating demand for personalized beauty appliances. Through the use of advanced sensors and motion-stabilization technology, HAPTA sustains a consistent applicator level and adjusts to the user's position, enabling precise and stable makeup application. For instance, in January 2023, the French cosmetics firm, L'Oréal S.A., introduced a personalized beauty gadget named HAPTA which meant to makes beauty more accessible and all-encompassing. Particularly beneficial for individuals who deal with conditions like reduced grip strength, essential tremors, or restricted hand and arm mobility, the device is not only ergonomically built for ease of operation but also features smart motion control and adjustable attachments to increase the user's range of motion.

What Are the Emerging Segments in the Personalized Beauty Devices Market?
The personalized beauty devices market covered in this report is segmented -

1) By Product: Skin Care, Make-Up, Fragrances, Nails
2) By Service: At-Home, In-Store
3) By Sales Channel: Direct Sales, Modern Trade, Departmental Stores, Specialty Stores, Online Retailers, Mono Brand Stores, Other Sales channels
4) By Application: Consultation, Digital Questionnaire, Apps, Other Applications

Subsegments:
1) By Skin Care: Facial Cleansing Devices, LED Therapy Devices, Microdermabrasion Tools, Anti-Aging Devices
2) By Make-Up: Personalized Foundation Mixers, Smart Makeup Applicators, Virtual Try-On Tools
3) By Fragrances: Custom Fragrance Blending Devices, Smart Scent Diffusers
4) By Nails: Nail Art Printers, UV Or LED Nail Lamps, Smart Nail Care Devices

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Who Are the Global Leaders in the Personalized Beauty Devices Market?
Major companies operating in the personalized beauty devices market are Johnson & Johnson, Procter & Gamble Co., Unilever PLC, L'Oréal S.A., Koninklijke Philips N.V., Colgate-Palmolive Company, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company, Limited, Coty Inc., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, Inc., L'Occitane Groupe SA, The Body Shop International Limited, Revlon, Inc., Kendo Holdings, Inc., Foreo AB, Tria Beauty, Inc., COSMEDIX, DERMAFLASH, Preemadonna Inc., ZIIP Beauty

Which are the Top Profitable Regional Markets for the Personalized Beauty Devices Industry?
North America was the largest region in the personalized beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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