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Comprehensive Personalized Learning Market Forecast 2025-2034: Growth Trends and Strategic Shifts
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shiftsPersonalized Learning Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size of personalized learning has seen exponential growth in the recent past. The market, which is projected to be valued at $4.74 billion in 2024, is expected to rise to $6.01 billion in 2025, with a compound annual growth rate (CAGR) of 26.7%. This upward trend during the historical period is linked to factors such as the enactment of special education laws and inclusion policies, the increasing demand for different educational models, the advocacy from parents, and grassroots movements.
Personalized Learning Market Size Forecast: What's the Projected Valuation by 2029?
In the coming years, the market size of personalized learning is anticipated to experience remarkable growth. Expectations are for it to reach $15.32 billion in 2029, growing at a compound annual growth rate (CAGR) of 26.4%. This expected growth during the forecast period is due to the increase in data analytics capabilities, the global spread and cross-cultural teamwork, and the need for individualization and uniqueness in the educational sector. The major trends identified for the forecast period involve the use of augmented and virtual reality technologies, personalized learning journeys, and practices of personalization that are both ethical and inclusive.
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What Are the Drivers Transforming the Personalized Learning Market?
The growth of the personalized learning market is anticipated to be driven by the expanding sector of online education. The term online education is used to describe the process of providing educational content, teaching, and assistance via digital platforms and the internet. The accessibility, flexibility, and cost-effectiveness of online education are some of the reasons for its growth, as it allows learners to study at their own pace and from any location. This form of education promotes personalized learning, providing teachers with the necessary tools, adaptability, and framework to maximize student participation and achievements. It assists online learners in pursuing tailored education paths considering their present knowledge, skills, and educational objectives. As per Eurostat, a government agency based in Luxembourg, there's been an increase in the number of participants in online education in 2023 as compared to 2022, with 30% of users between the ages of 16 and 74 having taken an online course or utilized online learning resources in the three months leading up to the survey. Representing a 2 percentage point increase from 2022 (28%). The increase of online education is thus propelling the growth of the personalized learning market.
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What Long-Term Trends Will Define the Future of the Personalized Learning Market?
Major firms in the personalized learning sector are centring their strategies around incorporating artificial intelligence (AI) to offer students a highly individualized and engaging learning experience. AI plays a crucial role in personalized learning, utilizing AI tools to customize educational experiences that align with the specific needs, preferences, and learning patterns of students. In a notable development in June 2023, BYJU'S, an EdTech firm located in India, rolled out BYJU'S WIZ, utilizing generative AI to facilitate personalized learning experiences for students. The WIZ suite includes three AI transformer models: BADRI, MathGPT, and TeacherGPT. BADRI, a predictive AI model, hones in on a student's strengths and weaknesses with remarkable detail. MathGPT presents reliable solutions to complex mathematical issues, while TeacherGPT offers custom-made guidance for students. This AI model trio demonstrates an impressive 90% success rate for predicting a student's learning status, effectively identifying misconceptions, gaps in learning, or mistakes in the student's educational journey.
Which Segments in the Personalized Learning Market Offer the Most Profit Potential?
The personalized learning market covered in this report is segmented -
1) By Component: Platform, Services
2) By Delivery Mode: Self-Paced, Instructor-Led
3) By Application: Personal, Commercial
4) By End-User: Higher Education, kindergarten-12th grade, Academic, Others End-Users
Subsegments:
1) By Platform: Learning Management Systems (LMS), Adaptive Learning Platforms, Content Delivery Platforms, Virtual Classrooms, Analytics And Reporting Tools
2) By Services: Consulting Services, Implementation And Integration Services, Training And Support Services, Content Development Services
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Which Firms Dominate the Personalized Learning Market by Market Share and Revenue in 2025?
Major companies operating in the personalized learning market are Google Plc, Wolters Kluwer N.V., Pearson Education, McGraw-Hill Education Inc., K12 Inc., Scholastic Corporation, Cengage Learning Holdings II Inc., Chegg Inc., Blackboard Inc., PowerSchool, Udemy Inc., Coursera Inc., Duolingo, Rosetta Stone, Desire2Learn Corporation, Codecademy Inc., Udacity Inc., Quizlet Inc., Discovery Education, Edgenuity Inc., Khan Academy Inc., Dreambox Learning Inc., NoRedInk Inc., Knewton Inc., Brainly Inc.
Which Regions Offer the Highest Growth Potential in the Personalized Learning Market?
North America was the largest region in the personalized learning market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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