Press release
Veterinary Reference Laboratory Market to Reach USD 12.28 B by 2032 at ~11% CAGR
Global Veterinary Reference Laboratory Market Projected to Reach ~USD 12.28 B by 2032 at ~11% CAGRAccording to Maximize Market Research, the global Veterinary Reference Laboratory Market was valued at USD 5.33 billion in 2024, and is forecast to reach approximately USD 12.28 billion by 2032, expanding at a ~11% CAGR from 2025 through 2032 Other sources estimate the market will grow from USD 4.56 B in 2023 to USD 9.65 B by 2030 at an 11.3% CAGR
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Market Overview & Key Drivers
Veterinary reference labs provide essential diagnostic services-clinical chemistry, immunodiagnostics, molecular diagnostics (PCR, sequencing), hematology, urinalysis, microbiology, pathology-serving companion animals, livestock, exotic pets, and wildlife . Growth is fuelled by rising pet ownership, increased livestock biosecurity awareness, population health management, zoonotic disease surveillance, and a shift toward preventive care and One Health frameworks
Latest trends include adoption of AI‐powered diagnostics, automation, telemedicine, and point‐of‐care testing integrated into reference‐lab workflows, enhancing speed, accuracy, and remote access
Competitive Landscape
Leading players include IDEXX Laboratories, Inc., Zoetis Inc., VCA Animal Hospitals (Mars), GD Animal Health, NEOGEN Corporation, Laboklin GmbH, Heska Corporation, Virbac, Thermo Fisher Scientific Inc., SYNLAB (Vet division sold to Mars), and others . These firms are driving innovation through advanced molecular testing, AI software integration, and lab network expansion.
Regional Demand & Highest Growth Region
North America held the largest market share at ~39-40% in 2023-24, underpinned by high pet healthcare spending, regulatory mandates, and established diagnostic infrastructure
Asia-Pacific is the fastest‐growing region (~10.6-12.2% CAGR) due to rising pet ownership, improved veterinary infrastructure, and expanding livestock health services in China, India, Japan, South Korea, and Southeast Asia
Europe contributes robust mid‐single digit‐growth, bolstered by public health initiatives, antimicrobial stewardship, and consolidation of lab networks
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COUNTRY‐SPECIFIC INSIGHTS
Vietnam Opportunity Growth
Vietnam's rising pet ownership and livestock industry modernization are sparking demand for advanced animal diagnostics-especially PCR and serology services-to support both companion animal health and agricultural biosecurity.
Thailand Trends Growth
Thailand's expanding medical tourism and vet services ecosystem are accelerating uptake of immunodiagnostics and tele‐lab services that support clinical practitioners across the hospitality and agriculture sectors.
Japan Consolidation Updation
Japanese labs are integrating next‐generation sequencing, AI‐driven fecal diagnostics (e.g. Coo & RIKU), and telepathology within reference services. Partnerships with IDEXX, Zoetis, and NEOGEN support consolidation among domestic academic and clinical players
South Korea Innovation Opportunity
South Korea leads with AI-assisted hematology, automated molecular testing, and tele-diagnostics, supported by government R&D grants and growing cat/dog ownership in urban centers.
Singapore Benchmarking Trends
Singapore serves as a testing hub for telemedicine‐integrated diagnostics and remote vet consultation systems. It's regarded as a regional benchmark for digital veterinary reference operations tied to One Health frameworks.
United States Consolidation Trends
In the U.S., IDEXX, Zoetis, and VCA (Mars) dominate. IDEXX is innovating with its upcoming inVue Dx cellular analyzer and multi-cancer screening panels, while Mars Inc. continues expansion via acquisitions including Heska's lab assets and SYNLAB's veterinary business
Growth in China Trends
China's pet-care economy exceeded USD 40 billion in 2024, with veterinary diagnostics comprising ~28% of that spend. Government and private lab investments-especially in livestock disease surveillance-are rapidly scaling lab capacity and service penetration .
Opportunity & Compliance in Europe
Europe (Germany, UK, France, Italy) emphasizes regulatory compliance, antimicrobial resistance monitoring, and integrated diagnostic services. Mars Incorporated's acquisitions of SYNLAB Vet and Cerba Vet are building pan‐European diagnostic networks
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Veterinary Reference Laboratory Market Segment Analysis:
by Animal Type
Production Animals
Companion Animals
by Application
Clinical Pathology
Toxicology
Productivity Testing
Others
by Service Type
Clinical Chemistry
Haematology
Immunodiagnostics
Others
Mergers, Partnerships & Technological Updation
Mars Inc. has strategically acquired veterinary diagnostic leaders including SYNLAB's vet division, Cerba Vet, Heska Corporation, and VCA Animal Hospitals-building an integrated diagnostics and telehealth portfolio
IDEXX Laboratories continues investment in AI-enabled platforms and next-generation diagnostic hardware including inVue Dx, expanding both test menu breadth and automation
Regional innovation includes Tele‐AI fecal analysis in Japan (e.g. Coo & RIKU) and cloud‐based mobile diagnostics in Southeast Asia to deliver remote supported vet care and tele‐lab referrals.
Key Recent Developments
In October 2024, IDEXX lowered its annual revenue forecast for the third time due to reduced veterinary clinic visits amid inflation and staffing shortages-highlighting demand sensitivity in companion animal diagnostics. However, its Companion Animal Group segment grew 6% YoY to USD 892 million in Q3
AI‐driven histopathology platforms like OncoPetNet have been deployed across high-volume labs, enabling real-time diagnostic decisions-leading to grading changes in ~22% of cases
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About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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