Key Trends Reshaping the Influencer Marketing Platform Market: Innovations in Tech-Powered Platforms Propel Brands Into Informed Collaborations Industry Transformation

Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts

Influencer Marketing Platform Market Size Growth Forecast: What to Expect by 2025?
The market size of the influencer marketing platform has seen a significant expansion over the past few years. The market is anticipated to rise from a value of $21.32 billion in 2024 to an impressive $28.2 billion in 2025, marking an impressive compound annual growth rate (CAGR) of 32.3%. This growth during the historical period can be linked to the upsurge of social media channels, the increasing power of social media influencers, the use of data analytics for gaining audience insights, the need for authenticity and personalization, along with evolving consumer behavior.

How Will the Influencer Marketing Platform Market Size Evolve and Grow by 2029?
The market size of the influencer marketing platform is predicted to undergo significant expansion in the forthcoming years. It is anticipated to reach $87.87 billion by 2029, with a compound annual growth rate (CAGR) of 32.9%. The surge during the prediction period can be ascribed to the advent of fresh social media platforms, introduction of e-commerce features, sophisticated AI-enabled analytics, the ascension of micro-influencers, and a focus on enduring relations. Key trends during the forecasting interval include the increasing prevalence of micro-influencers, AI-driven influencer pairing, dominance of video content, fleeting content and narratives, and unfeignedness and visibility.

View the full report here:
https://www.thebusinessresearchcompany.com/report/influencer-marketing-platform-global-market-report

What Drivers Are Propelling the Growth of Influencer Marketing Platform Market Forward?
The spike in smartphone usage is anticipated to boost the influencer marketing platform market's expansion in the future. Smartphones, which offer sophisticated computing and connectivity features, are what influencers utilize to produce content for their social media channels. These smart devices come equipped with in-built cameras and editing features which influencers use to snap and modify top-notch photos and videos for their projects. For example, the GSM Association, a UK-based non-profit entity dedicated to the mobile ecosystem, reported in their State of Mobile Internet Connectivity 2024 that, as of October 2024, mobile internet saw a new influx of approximately 160 million users in 2023, mirroring the growth in 2022. This surge has culminated in nearly 4.3 billion smartphone internet users, accounting for 53% of the global populace. Furthermore, the population of 4G and 5G users increased by 330 million from 2022 to 2023, accounting for nearly 80% of all mobile internet subscribers globally. Consequentially, it's the escalating usage of smartphones that's fuelling the influencer marketing platform market's growth.

Get your free sample here:
https://www.thebusinessresearchcompany.com/sample.aspx?id=13681&type=smp

Which Emerging Trends Are Transforming the Influencer Marketing Platform Market in 2025?
Leading businesses in the influencer marketing platform market are concentrating on advancements like technology-driven influencer marketing platforms. This refers to a software toolkit that employs artificial intelligence, data-centric technologies, and sophisticated algorithms to aid companies in effectively discovering, connecting to, and managing influencers. These platforms utilize AI and databases to detect possible influencers based on elements such as demographics, interests, and audience. For example, in August 2023, Animeta, a tech-enabled creator firm based in Singapore, introduced a revolutionary technology-enabled influencer marketing platform, called Animeta Brandstar. This platform has debuted as the inaugural technology-data-supported influencer marketing platform which equips businesses to make well-informed influencer collaborations. It provides an efficient discovery method, transparency, and an all-inclusive solution for influencer marketing, catering to brand requirements like influencer discovery, smooth implementation, and trackable performance measurements for return on investment.

What Are the Key Segments in the Influencer Marketing Platform Market?
The influencer marketing platform market covered in this report is segmented -

1) By Component: Solutions, Services
2) By Application: Search And Discovery, Campaign Management, Influencer Relationship Management, Analytics And Reporting, Compliance Management And Fraud Detection, Other Applications (Workflow Automation And Time Management And Third-Party Integration)
3) By End User: Fashion And Lifestyle, Agencies And Public Relations, Retail And Consumer Goods, Health And Wellness, Ad-Tech, Banking And Financial Institutes, Travel And Tourism, Other End Users

Subsegments:
1) By Solutions: Influencer Discovery Tools, Campaign Management Solutions, Analytics And Reporting Tools, Payment And Contract Management Solutions
2) By Services: Strategy Development, Content Creation And Management, Influencer Relationship Management, Performance Tracking And Reporting

Tailor your insights and customize the full report here:
https://www.thebusinessresearchcompany.com/customise?id=13681&type=smp

Who Are the Key Players Shaping the Influencer Marketing Platform Market's Competitive Landscape?
Major companies operating in the influencer marketing platform market report are Quotient Technology Inc., Hootsuite Inc., Impact Tech Inc., Brandwatch, Launchmetrics, AspireIQ Inc., IZEA Worldwide, Linqia Inc., Traackr Inc., Social Beat Digital Marketing LLP, ExpertVoice Inc., Open Influence, Onalytica, Maverick, JuliusWorks Inc., Lefty, Klear, CreatorIQ, Tagger Media Inc., Influencity, NeoReach, Lumanu Inc., Takumi, Upfluence Inc., GrapeVine Logic Inc., Tidal Labs, Markerly Inc.

What Geographic Markets Are Powering Growth in the Influencer Marketing Platform Market?
North America was the largest region in the influencer marketing platform market in 2024. The regions covered in the influencer marketing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Purchase the full report today:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=13681

"This Report Supports:
1.Business Leaders & Investors - To identify growth opportunities, assess risks, and guide strategic decisions.
2.Manufacturers & Suppliers - To understand market trends, customer demand, and competitive positioning.
3.Policy Makers & Regulators - To track industry developments and align regulatory frameworks.
4.Consultants & Analysts - To support market entry, expansion strategies, and client advisory work."

Connect with us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ.

Contact Us
Europe: +44 7882 955267,
Asia: +91 88972 63534,
Americas: +1 310-496-7795 or
Email: mailto:info@tbrc.info

Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.