Digital Printing Packaging Market Outlook 2025 to 2035: Growth Insights with Memjet, Domino Printing Sciences, Bobst Group, Konica Minolta, SCREEN Graphic Solutions, Durst Phototechnik AG, EFI, and Canon Solutions America.

The global digital printing packaging market is poised for significant expansion, with a projected increase from USD 20.6 billion in 2025 to USD 33.8 billion by 2035, demonstrating a Compound Annual Growth Rate (CAGR) of 5.1% over the forecast period. This upward trajectory is primarily fueled by the burgeoning demand for personalized packaging, rapid turnaround times, and substantial reductions in prepress costs.

The market, which recorded sales of USD 19.6 billion in 2024, is experiencing accelerated adoption across various industries, particularly in the e-commerce and food & beverage sectors. These industries are embracing digitally printed flexible and rigid packaging formats for their inherent agility and compelling visual impact.

Further contributing to this growth are shorter production cycles and the increasing adoption of sustainable inks. Packaging converters are actively investing in advanced digital presses capable of printing on a diverse range of substrates, including paperboard, films, and corrugated materials.

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Industry Innovation and Sustainability at the Forefront

Innovation continues to be a driving force in the digital printing packaging market. In a notable development in April 2024, LEIPA, a prominent manufacturer of sustainable board solutions, unveiled its new digitally printable board.

Thomas Karl, Global Head of Sales at LEIPA, emphasized the company's commitment to innovation and the strategic importance of their partnership with packaging digital, stating, "We are pleased to offer our customers the opportunity to offer highly customized, digitally printed board solutions that are tailored to their exact requirements. With the IDERA from Xeikon, Flint Group's digital division, the first large-format board sheets could be printed in single pass operation under reproducible parameters."

Sustainability is a cornerstone of this market's evolution. The industry is witnessing a significant shift towards water-based inks and recyclable substrates, aligning with extended producer responsibility (EPR) policies and prioritizing zero-VOC emission standards.

Major players are also channeling investments into AI-powered prepress software and ink-saving algorithms, which promise enhanced production accuracy and reduced raw material consumption, leading to high-quality labels and flexible films with reduced energy and chemical input. The demand for smart packaging solutions, incorporating printed electronics for enhanced functionality, is also gaining considerable traction.

Global Growth Hotspots and Future Outlook

The United States is leading the charge in digital printing packaging, fueled by a robust demand for flexible, customized, and sustainable packaging solutions across FMCG, personal care, and e-commerce. Other key growth countries include South Korea (8.2% CAGR), the United Kingdom (8.0% CAGR), and Japan (7.8% CAGR), each driven by unique market dynamics such as K-food and cosmetics booms, localized mass production, and demand for high-end small-batch packaging, respectively.

Over the next decade, the digital printing packaging market is anticipated to uncover significant opportunities in on-demand, short-run packaging for e-commerce and direct-to-consumer (D2C) brands. Regulatory support for recyclable and low-carbon packaging formats will heavily influence material and ink selection strategies. The increasing brand focus on SKU diversification and seasonal promotions will further amplify the need for personalized packaging solutions.

The advantages of digital printing, particularly its agility and customization capabilities, make it an increasingly attractive option for brands seeking to differentiate in a competitive market. While traditional methods retain their cost-efficiency for very high-volume, static print jobs, the trends towards personalization, e-commerce, and sustainability are decisively shifting the market towards digital solutions. Hybrid systems, combining the strengths of both, are also emerging to address specific production needs.

Competitive Landscape

The digital printing packaging market is characterized by a dynamic competitive landscape with major players like HP Inc. (13-17% market share), Xeikon (Flint Group) (9-13%), Canon Solutions America (7-11%), EFI (5-9%), and Durst Phototechnik AG (4-7%).

These industry leaders are continuously investing in high-speed, modular digital presses with inline embellishments and cloud-based prepress technology. The integration of machine learning and cloud-based packaging design platforms is set to further enhance responsiveness and efficiency, shaping the future landscape of digital packaging solutions.

Key Segments

By Print Technology type:

• Liquid Toner Electrophotography Printing
• Nano-Graphic Printing
• Inkjet Technology
• Others (Dye tonner)

By Product:

• Labels
• Flexible Packaging
• Films & Wrap
• Bags & Sacks
• Pouches & Sachets
• Corrugated Packaging
• Folding Cartons
• Bottles & Jars
• Metal Cans
• Others

By End User:

• Food
• Beverage
• Alcoholic
• Non-Alcoholic
• Pharmaceutical
• Personal care & cosmetics
• Electronic comp.
• Chemicals
• Other (Automotive, etc.)

By Region:

• North America
• Latin America
• East Asia
• South Asia & Pacific
• Eastern Europe
• Western Europe
• Middle East & Africa

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