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DiMora Motorcar Drafts Super Bowl XX Team Captain All-Pro Brian Holloway

04-03-2008 05:39 PM CET | Sports

Press release from: DiMora Motorcar

Brian Holloway Super Bowl XX Team Captian of the New England Patriots All-Pro

Brian Holloway Super Bowl XX Team Captian of the New England Patriots All-Pro

DiMora Motorcar Drafts Super Bowl XX Team Captain, New England Patriots All-Pro Brian Holloway, as Spokesman for the Ultimate Luxury Automobile, the $2 Million Natalia SLS 2

Palm Springs, CA, April 2 - Founder and CEO Alfred DiMora announced today that five-time National Football League All-Pro Brian Holloway is now the global corporate spokesman for DiMora Motorcar.

"We are delighted to have such a respected and dynamic individual share with people around the world about the Natalia SLS 2 sport luxury sedan," said DiMora. "Brian has epitomized team leadership through total dedication to competitive excellence since he was selected as Team Captain at Stanford and later by the New England Patriots. He is a world-class athlete and America's #1 corporate consultant, hired by over half the Fortune 500 companies to train and motivate their teams. It's only natural that he will use his energy and vision to teach the world about the most advanced automobile ever produced."

Hundreds of companies, including Apple, HP, Verizon, AIG, ITT, Wal-Mart, Ford, ESPN, Chase, and Bank of America, have hired Holloway to teach about commitment, crisis management, overcoming adversity, and thriving in a rapidly-changing business environment. He has testified before Congress for the Youth Service Act, guest lectured at Harvard Business School, been a football analyst for ABC Sports, and appeared on numerous network-TV shows, such as Good Morning America and The Today Show. "Brian brings a billion-dollar marketing platform to the table," stated DiMora. "He's a visionary. He's an entrepreneur. With this world vision, Brian brings tremendous talents and capabilities to DiMora Motorcar."

"When I learned about the Natalia's 1200-horsepower V16 engine and generous room for the driver, I knew this was the perfect fit for me," joked the 6-foot 8-inch, 350-pound Holloway. "But the Natalia SLS 2 is not just an automobile; it is a revolution in thinking, where NASA meets Detroit. Never before has such technology, elegance, power, and attitude been introduced in one package. DiMora broke all the rules, and changed the game forever. I look forward to adding to the Natalia story and the innovations that will influence generations. The Natalia SLS 2 sits alone at the top of the automotive world, created by DiMora, a modern day Leonardo da Vinci."

Former President George H.W. Bush describes Holloway as "a man of character ... I'm proud to be part of his resume." Former Secretary of State Colin Powell says Holloway "was raised to be a leader among his peers." NFL Hall of Fame Coach Bill Walsh calls him "an extraordinary leader ... he knows how to win."

DiMora Motorcar
Robert Bliss
1775 E. Palm Canyon Dr. H#121
Palm Springs,CA. 92264
760-534-2317 Phone
775-552-2317 Fax

About Brian Holloway
Selected as an All-American for his outstanding play and leadership as Team Captain at Stanford University, Brian Holloway was the first-round pick of the New England Patriots in the 1981 NFL draft. He soon became the youngest vice president of the NFL Players Association at the age of 23. His work on the field led to five All-Pro selections, and he was Team Captain for the Patriots when they faced the Chicago Bears in Super Bowl XX.

During the ten years Holloway played for the New England Patriots and Los Angeles Raiders, he helped develop the first College Degree Completion Program for Professional Athletes. Later he helped establish the Challenger Center for Space Education as a living educational memorial to the ill-fated crew of the Space Shuttle Challenger. His community service includes programs for inner-city youth, Special Olympics, D.A.R.E., and the United Way. Holloway led the congressional testimony in the historic passage of the Youth Service Act, which stands today as one of the most important pieces of legislation to build young leaders and help America become stronger. President Bill Clinton recognized Brian Holloway as one of America's top emerging leaders. Learn more at
About DiMora Motorcar
Based in Palm Springs, California, DiMora Motorcar crafts automobiles designed to exceed expectations for safety, performance, technology, ecology, beauty, comfort, and luxury. We are the first to reveal the design, production, and testing of our automobiles via the Internet so that anyone around the world can learn about--and participate in--the process.

The founder, CEO, and driving force behind DiMora Motorcar, Alfred J. DiMora, produced two of America's finest luxury automobiles, the Clenet (as owner) and the Sceptre (as co-founder). When President Reagan declared 1986 the Centennial Year of the Gasoline-Powered Automobile, Mr. DiMora's Clenet was selected as the Official Centennial Car. As a result, he and the Clenet were honored at the Automotive Hall of Fame in Michigan. He also founded Starbridge Systems, Inc., where he developed the FPGA supercomputer. Using his technological and automotive backgrounds, Alfred DiMora blends the two worlds to create this new experience in automotive history, the Natalia SLS 2. For more information about our products and how your company can become a Technology Partner of DiMora Motorcar, please visit

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