Rising Beauty Consciousness Spurs Liquid Makeup Market Growth: Strategic Insights Driving Liquid Makeup Market Momentum in 2025

Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts

How Large Will the Liquid Makeup Market Size By 2025?
Over the past few years, the liquid makeup market has seen notable expansion. The market value, which stands at $8.93 billion in 2024, is projected to rise to $9.52 billion in 2025, with a compound annual growth rate (CAGR) of 6.6%. Factors contributing to this upward trend during the historical period include the emergence of social media and digital platforms, increased understanding of skincare advantages, preference for natural and organic products, as well as inclusivity in the beauty industry.

How Big Is the Liquid Makeup Market Size Expected to Grow by 2029?
The market size of liquid makeup is projected to experience solid expansion in the coming years, reaching $11.69 billion by 2029 at a compound annual growth rate (CAGR) of 5.3%. This expected rise during the forecast period is due to the digitization of the shopping environment, the impact of Generation Z, sustainable and eco-friendly production methods, as well as multi-purpose products. Noteworthy trends likely to be seen during this forecast period include vegan and cruelty-free product developments, the infusion of technology, innovative product launches, and strategic collaborations.

View the full report here:
https://www.thebusinessresearchcompany.com/report/liquid-makeup-global-market-report

Which Key Market Drivers Powering Liquid Makeup Market Expansion and Growth?
Growth in the liquid makeup market is predicted to surge due to the heightened consciousness of personal grooming. Personal grooming involves maintaining cleanliness, hygiene, well-kept nails and hair, proper dressing, and avoiding body odors, which is influenced by societal perceptions, professional demands, and personal self-confidence. Liquid makeup, due to its flexibility, user-friendly application, and its ability to offer diverse finishes and coverages, is frequently used in personal grooming and helps users accentuate their natural attributes. For instance, a 2022 survey by the New York Post, a US-based newspaper, involving 1000 US men and women on the disparity in hygiene management between the genders, found that though 73% of both genders stated that maintaining hygiene was effortless, only one in ten women agreed. A majority (90%) preferred washing their bodies and hands over tooth brushing (87%) or deodorant use (84%). Men were found to regularly schedule their nails' trimming (69%) and facial shaving (74%), while women gave priority to cleaning their 'intimate areas' (85%), and their skincare routine (84%). This suggests that the heightened focus on personal grooming is fueling the growth of the liquid makeup market.

Get your free sample here:
https://www.thebusinessresearchcompany.com/sample.aspx?id=14126&type=smp

Which Fast-Growing Trends Are Poised to Disrupt the Liquid Makeup Market?
Key players in the liquid makeup industry, such as G-Suite, are focusing on novelty to increase their market profits. G-Suite is an upscale vegan lipstick renowned for its exclusive demi-matte texture which boasts full coverage in a single application. For instance, in April 2023, G-Suite lipstick was released by Glossier, an American cosmetic and skincare brand. It incorporates a mix of emollient oils resulting in enduring and smooth wear that doesn't settle into lip creases and is offered in an array of nine vivid shades. The development of the product took three years and is distinct for its soft, silicone-like feel, presented in a customary pink casing with a practical window revealing the shade and an uncomplicated doe foot applicator. The product has been highly praised for its comfort, hydration, long-wear, and universally appealing shades. It also contains skin-beneficial components like rose wax silica, black raspberry seed oil, Ashland's Orchid Complex, and shea butter.

What Are the Emerging Segments in the Liquid Makeup Market?
The liquid makeup market covered in this report is segmented -

1) By Product: Foundation, Eye Products, Concealer, Lip Products, Other Products
2) By Gender: Men, Women
3) By Distribution Channel: Online, Offline

Subsegments:
1) By Foundation: Liquid Foundation, Tinted Moisturizers, BB Or CC Creams
2) By Eye Products: Liquid Eyeliner, Liquid Eyeshadow, Mascara
3) By Concealer: Liquid Concealer, Color Correcting Concealer
4) By Lip Products: Liquid Lipstick, Lip Gloss, Lip Stain
5) By Other Products: Liquid Blush, Setting Spray, Highlighter

Tailor your insights and customize the full report here:
https://www.thebusinessresearchcompany.com/customise?id=14126&type=smp

Who Are the Global Leaders in the Liquid Makeup Market?
Major companies operating in the liquid makeup market are LVMH Moet Hennessy Louis Vuitton SE, Unilever PLC, L'Oréal S.A., Estee Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Natura & Co Holding SA, Coty Inc., Ryohin Keikau Corporation, Amorepacific Corporation, Nu Skin Enterprises Inc., Revlon Inc., Benefit Cosmetics LLC, Fenty Beauty by Rihanna LLC, e.l.f. Beauty Inc., KIKO Inc., Nippon Shikizai Inc., KVD Vegan Beauty, Too Faced Cosmetics LLC, HUDA BEAUTY FZ-LLC, Morphe LLC, Jouer Cosmetics, Pacifica Beauty LLC, YOJIYA Co. Ltd.

Which are the Top Profitable Regional Markets for the Liquid Makeup Industry?
Asia-Pacific was the largest region in the liquid makeup market in 2024. The regions covered in the liquid makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Purchase the full report today:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=14126

This Report Supports:
1.Business Leaders & Investors - To identify growth opportunities, assess risks, and guide strategic decisions.
2.Manufacturers & Suppliers - To understand market trends, customer demand, and competitive positioning.
3.Policy Makers & Regulators - To track industry developments and align regulatory frameworks.
4.Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

Connect with us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ.

Contact Us
Europe: +44 7882 955267,
Asia: +91 88972 63534,
Americas: +1 310-496-7795 or
Email:info@tbrc.info

Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.