Emerging Trends to Drive Marketing Technology Market Growth at 21.7% CAGR Through 2029

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Marketing Technology Market Size Growth Forecast: What to Expect by 2025?
The size of the marketing technology market has expanded drastically over the past few years. It is expected to rise from $488.57 billion in 2024 to $591.57 billion in 2025, showing a compound annual growth rate (CAGR) of 21.1%. The historical growth of this market is linked to factors like digital transformation, the proliferation of social media, automation and personalization, effective customer relationship management, and the widespread adoption of digital marketing.

How Will the Marketing Technology Market Size Evolve and Grow by 2029?
Over the coming years, the marketing technology market is projected to experience a tremendous growth, reaching $1297.12 billion in 2029 with an annual growth of 21.7% compound. The upturn during this projected period can be linked to the sweeping expansion of e-commerce, the transformative influence of mobile marketing, the widespread adoption of cloud computing, immersion in metaverse marketing and the automation of omnichannel marketing. Predominant market trends likely to shape this forecast period are the consolidation of martech stacks, the push towards sustainability and ethical marketing, the recurrence of martech stack consolidation, the rise of conversational marketing and the adoption of voice and visual search marketing.

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What Drivers Are Propelling the Growth of Marketing Technology Market Forward?
The upsurge in digital marketing utilization is projected to boost the marketing technology sector's expansion. Digital marketing employs digital vehicles, platforms, and technology to market products, services, or brands to the intended audience. It incorporates a variety of marketing technologies to advertise products, services, or brands via digital avenues and amplifies its effectiveness, potency, and scope in the current digital arena. For instance, the IAB UK, a UK-based advertising enterprise, reported in their 2023 study that the digital advertising sector expanded by 11% the prior year, amassing a sum of £29.6 billion (around $38.18 billion). Consequently, the escalating utilization of digital marketing propels the marketing technology market's expansion. The surge in demand for artificial intelligence is anticipated to drive the marketing technology industry's growth. Artificial Intelligence pertains to human intelligence processes' emulation through computer systems. It has a pivotal role in spurring marketing technology's expansion. It is revolutionizing business marketing approaches and customer engagement through improved competence, personalization, and decision-making processes. For instance, as per the Department for Science, Innovation and Technology, a government department based in the UK, in October 2023, the ratio of specialized firms offering AI-oriented services escalated by over 10 percentage points, soaring from 18% in 2022 to 31% in 2023. Thus, the heightened demand for artificial intelligence is fueling the marketing technology industry's growth.

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Which Emerging Trends Are Transforming the Marketing Technology Market in 2025?
Leading corporations in the marketing technology field are pioneering innovative AI marketing systems, such as AI-boosted assistance technology, to spur organizational growth. The term AI-boosted assistance technology pertains to software applications that utilize artificial intelligence to support users, comprehending natural voice commands via AI algorithms and accomplishing tasks for users. For example, Microsoft Corporation, an American technology entity, introduced its Dynamics 365 Copilot in March 2023. This groundbreaking AI-boosted assistant supports marketers, customer agents and other users in their tasks. It is facilitated by Microsoft's GPT-3 language model, which is built on an extensive text and code dataset, allowing the Copilot to understand the context of a conversation, generate text, translate languages, compose various kinds of creative content and supply informed responses to client queries. Furthermore, it helps in generating marketing materials, improving marketing campaigns, tailoring marketing messages and quantifying marketing outcomes. Ultimately, it is utilized to enhance the productivity of organizations of all sizes.

What Are the Key Segments in the Marketing Technology Market?
The marketing technology market covered in this report is segmented -

1) By Product: Social Media Tools, Content marketing Tools, Rich Media Tool, Automation Tool, Data And Analytics Tools, Sales Enablement Tools
2) By Deployment: On-Premise, Cloud
3) By Application: Information Technology And Telecommunication, Retail And E-commerce, Healthcare, Media And Entertainment, Sports And Events, Banking Financial Services And Insurance (BFSI), Real Estate, Other Applications

Subsegments:
1) By Social Media Tools: Social Media Management Platforms, Social Listening Tools, Social Media Advertising Tools
2) By Content marketing Tools: Content Creation Tools, Content Distribution Platforms, Content Curation Tools
3) By Rich Media Tools: Video marketing Platforms, Interactive Content Tools, Image Editing Software
4) By Automation Tools: Email marketing Automation, Lead Generation Automation, Campaign Management Tools
5) By Data And Analytics Tools: Web Analytics Tools, Customer Analytics Platforms, marketing Performance Measurement Tools
6) By Sales Enablement Tools: Customer Relationship Management (CRM) Systems, Sales Training Platforms, Proposal And Contract Management Tools

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Who Are the Key Players Shaping the Marketing Technology Market's Competitive Landscape?
Major companies operating in the marketing technology market are Apple Inc., Microsoft Corporation, Amazon Web Services Inc., Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Amdocs, Hubspot Inc., Aptean Inc., Tackle.io, Real Chemistry, Zoho Corporation, Acoustic L.P., ActiveCampaign, Crisp Thinking Group Limited., Adjust GmbH, Tableau Software LLC, Mediafly, Convoso Tech International Pvt. Ltd., SOCi Inc., Artesian Solutions Ltd., WebFX Inc., Share Local Media, Buzzoole, ContentGrow, Fullcircl, SpyFu Inc., Konnect Insights, Evergage.

What Geographic Markets Are Powering Growth in the Marketing Technology Market?
North America was the largest region in the marketing technology market in 2024. The regions covered in marketing technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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