Press release
Top Market Shifts Transforming the Live Internet Protocol (IP) Broadcast Equipment Market Landscape: Key Insights
Live Internet Protocol IP Broadcast Equipment Market
What Is the Expected CAGR for the Live Internet Protocol (IP) Broadcast Equipment Market Through 2025?
The market size for live internet protocol (IP) broadcast equipment has experienced extensive growth recently. It's projected to expand from $1.44 billion in 2024 to $1.68 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 16.2%. The substantial growth during the historic period can be linked to factors such as the increasing need for high-quality content, greater implementation of 4k and UHD broadcasting, the emergence of virtualization and software-defined networking, rising demand for multiplatform content delivery, and incorporation of cloud services.
What's the Projected Size of the Global Live Internet Protocol (IP) Broadcast Equipment Market by 2029?
The market size for live internet protocol (IP) broadcast equipment is projected to witness substantial expansion in the coming years. It is estimated to reach $3.02 billion by 2029, with a compound annual growth rate (CAGR) of 15.9%. This expected growth during the forecast period can be ascribed to the surge in remote production, thriving demand for live sports streaming, increased emphasis on sustainability, adoption of latest-generation codecs, and the proliferation of virtual and augmented reality. Key trends anticipated over the forecast period encompass cloud-based production solutions, remote production workflows, IP-based interoperability standards, cutting-edge video compression technologies, and the integration of AI and machine learning.
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Top Growth Drivers in the Live Internet Protocol (IP) Broadcast Equipment Industry: What's Accelerating the Market?
The growth of the live Internet protocol (IP) broadcast equipment market is geared towards a significant increase, due to the escalating popularity of OTT (over-the-top) platforms. These platforms operate by streaming video, audio, and other forms of media content directly to the user via the internet, thereby offering a substitute for traditional cable or satellite TV. Cost-effectiveness, mobile accessibility, superior control and flexibility, original content, and exclusive releases are some contributing factors to the increased demand for OTT platforms. For these platforms, live streaming acts as a unique feature that helps in attracting and maintaining their subscribers. To accommodate the burgeoning requirement for live-streamed content, OTT providers employ IP-based broadcast equipment that ensures reliable, high-quality live broadcasts on the internet. For instance, Exploding Topics, a platform based in the US that concentrates on tracking budding internet trends and topics, reported that in 2022 Amazon Prime (an OTT service provider) had a user base of 230 million Prime members, marking an increase from 213 million in the same year. Besides, Mint, an India-based business and financial daily, reported that the overall audience of OTT platforms experienced a 13.5% increase to reach 481.1 million in 2023, compared to 423.8 million in the previous year. Therefore, the increasing demand for OTT platforms is fueling the expansion of the live Internet protocol (IP) broadcast equipment market.
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What Trends Will Shape the Live Internet Protocol (IP) Broadcast Equipment Market Through 2029 and Beyond?
Leading businesses in the live Internet Protocol (IP) broadcast equipment market are striving to introduce modern switchers and top-tier cameras such as ATEM Television Studio HD 8 and Blackmagic Studio Camera 6K Pro to escalate their live production prowess. These advanced broadcasting tools are specifically designed to aid professional-grade live video production. The ATEM Television Studio HD 8 is a comprehensive HD video switcher equipped with superior streaming and recording functionalities. Conversely, the Blackmagic Studio Camera 6K Pro is a premium studio camera, custom-made for live production, offering a larger 6K Super 35 sensor and an EF lens mount for optimal image quality. In February 2023, Blackmagic Design Pty Ltd, a company based in Australia specializing in digital cinema and hardware manufacturing, introduced the ATEM Television Studio HD 8 and Blackmagic Studio Camera 6K Pro, crafted for professional live production frameworks. The ATEM Television Studio HD 8 merges a compact live production switcher and a broadcast control panel. It highlights features like 8 x 3G-SDI inputs, streaming, recording, multiview, DVE, keyers, USB webcam adaptability, media players, talkback, and potential cloud storage. On the other hand, the Blackmagic Studio Camera 6K Pro is a professional-grade camera tailored for live production and equipped with advanced features such as remotely-controlled ND filters, a wider 6K sensor, and lens compatibility. It supports live streaming coupled with talkback, tally, color correction, and raw recording capabilities.
What Are the Main Segments in the Live Internet Protocol (IP) Broadcast Equipment Market?
The live internet protocol (IP) broadcast equipment market covered in this report is segmented -
1) By Type: Broadcast Switcher, Switches And Servers, Infrastructure, Other Types
2) By Sales Channel: Online, Offline
3) By Application: Broadcast Production Centers, In-Stadium Broadcast, Outside Broadcast Vans, Other Applications
Subsegments:
1) By Broadcast Switcher: Video Switchers, Audio Switchers, Integrated Broadcast Switchers
2) By Switches and Servers: IP Video Switches, IP Audio Switches, Broadcast Servers
3) By Infrastructure: Routing Systems, Signal Transport Systems, Storage and Archiving Solutions
4) By Other Types: Audio Or Video Encoders and Decoders, Streaming Solutions, Monitoring and Control Systems
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Which Top Companies are Driving Growth in the Live Internet Protocol (IP) Broadcast Equipment Market?
Major companies operating in the live internet protocol (IP) broadcast equipment market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Ericsson AB, Arista Networks Inc., Belden Inc., Evertz, Blackmagic Design Pty Ltd., Ross Video Ltd., Imagine Communications, EVS Broadcast Equipment SA, NewTek Inc., Grass Valley, Sencore Inc., ETL Systems Ltd., Lynx Technik AG, Matrox Graphics Inc., RIEDEL Communications GmbH & Co. KG, LAWO AG, Teradek LLC, AJA Video Systems Inc., Telos Alliance, Ikegami Tsushinki Co. Ltd., Beijing Gefei Technology Co. Ltd.
Which Regions Will Dominate the Live Internet Protocol (IP) Broadcast Equipment Market Through 2029?
North America was the largest region in the live Internet protocol (IP) broadcast equipment market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the live internet protocol (IP) broadcast equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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