Press release
Yellow Petroleum Jelly Market to Reach USD 1,975 Million by 2031 Globally
In 2024, the global yellow petroleum jelly market was estimated between USD 1,370 million, forecast to reach USD 1,975 million by 2031 at around 5,4% CAGR. Unit sales for yellow grade are estimated at ~400,000-450,000 metric tons annually, with an average selling price (ASP) of USD 2,700-3,000 per ton, reflecting industrial packaging, purity levels, and bulk procurement contracts.
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Latest Trends and Technological Developments
In recent months, Vaselines parent Unilever has deployed viral, social-first campaigns to reinvigorate consumer engagement with their petroleum jelly brands though this focuses mostly on personal care and indirectly boosts overall demand for petrolatum variants in Asia-Pacific. Industrially, a scrutable innovation is the study of yellow petroleum jelly as a passive cooling phase-change layer for photovoltaic panels in Indonesia, which demonstrated reduced PV temperature and increased efficiency in hot climates (as of a 2014 study referenced in recent regional adoption models). While no mainstream industrial-grade product launches were reported in 2025, demand continues to rise in heavy industries seeking moisture-proof barriers and ecocompatible lubricants.
Asia-Pacific accounted for the largest share of the petroleum jelly market in 2024 approximately 35.7% or USD 154.3 million with China capturing **23.2% of that regional value. India and other manufacturing hubs contribute significantly due to strong industrial lubricants demand. Industrial-grade yellow jelly is widely used in automotive battery terminals, cable sealing, rail equipment, and process machinery. Asia leads global consumption due to robust industrialization and infrastructure cycles.
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Yellow Petroleum Jelly by Type:
Pharma Grade
Cosmetic Grade
Industrial Grade
Others
Yellow Petroleum Jelly by Application:
Pharmaceutical
Cosmetic
Industrial Lubricant
Others
Global Top 10 Key Companies in the Yellow Petroleum Jelly Market
Unilever PLC
Sonneborn LLC
South Africa Coal, Oil and Gas Corporation Ltd.
Navid Noor Co.
Kerax Limited
Spectrum Chemical Mfg. Corp.
Taurus Petroleums Pvt. Ltd.
Qingdao Fengchen Technology and Trade Co., Ltd.(青岛丰臣科技贸易有限公司)
Unicorn Petroleum Industries Pvt. Ltd.
PT. Kirana Mitraabadi
Regional Insights
Southeast Asia particularly Indonesia is one of the largest subregions within Asia for industrial petroleum jelly demand, driven by growth in manufacturing, cosmetics, and machinery maintenance needs. Although precise industrial-grade volumes are lower than in Northeast Asia, SEA demand is growing at an estimated 57% CAGR, reflecting expanding heavy industry, renewable energy installations, and rising adoption of yellow jelly in electrical and automotive applications.
Yellow Petroleum Jelly by Region:
North America
Europe
China
Japan
India
South East Asia
Key challenges include fluctuating crude and feedstock prices that directly impact refinery margins and industrial-grade petrolatum pricing. Regulatory pressures around petrochemical sourcing and fossil-derived ingredients may push demand toward synthetic or bio-based lubricants. Supply chain concentration in India, Iran, and China presents geopolitical and trade risk. Additionally, competing sealing and lubrication technologies (e.g. silicone greases, synthetic esters) offer alternatives in some applications.
Manufacturers and distributors should invest in Southeast Asia logistics centers particularly in Indonesia and Vietnam to serve industrial consumers with local warehouses and faster delivery. Developing biocompatible or low-VOC variants may align with sustainability regulations. Partnering with renewable energy integrators (e.g., solar EPC firms) to market jelly as PV cooling agents offers differentiation. Strategic alliances with heavy equipment OEMs can secure long-term supply contracts. Quality certification and specification alignment (e.g., NLGI industrial grade standards) will be critical for industrial-grade acceptance.
Product Models
Yellow petroleum jelly is a semi-solid mixture of hydrocarbons derived from petroleum, renowned for its moisturizing, protective, and lubricating properties.
Pharma Grade is highly refined and used in medical formulations such as ointments and wound care. Notable products include:
Sasol Pharma White & Yellow Petroleum Jelly: Medical-grade jelly with USP/BP standards, used in wound healing and dermatological bases.
Sonneborn Protopet® 1S: Highly refined petrolatum suitable for use in eye ointments, nasal balms, and barrier creams.
Savita Chemicals Yellow Soft Paraffin BP: Produced to British Pharmacopoeia standards for use in burn treatments and creams.
Lion Petroleum Pharma Grade Petrolatum: Widely used in antiseptic formulations, skin rash creams, and emollient bases.
H&R Group Medicinal Grade Vaseline (Yellow): USP-grade jelly used in OTC topical products and sterile dressings.
Cosmetic Grade is slightly less refined but still safe for use in skincare and beauty products. Examples include:
Sonneborn Luxuria® Yellow Jelly: Cosmetic-grade emollient used in lip balms, hair pomades, and hand creams.
Brenntag Yellow Cosmetic Vaseline: Soft-textured jelly used in glosses, cold creams, and baby oils.
Vaseline Original Petroleum Jelly:Iconic multipurpose cosmetic jelly used for lips, dry skin, and minor cuts.
P&G Olay Petroleum Jelly Base: A refined jelly used in facial moisturizers and hydrating creams.
Unilever Fair & Lovely Petroleum Jelly Base: Used in lightening and moisturizing creams throughout Asia and Africa.
Industrial Grade is intended for mechanical, lubrication, or protective coating applications where medical purity is not required. Products examples include:
ExxonMobil Mobilwax Jelly (Industrial): Used in cable filling compounds, lubricants, and rust prevention coatings.
H&R Group Vaseline Tech Grade: Formulated for machinery lubrication and rubber mold protection.
Petromerica InduJel Yellow: Lubricant for industrial belts, pulleys, and low-speed gearboxes.
Lion Petroleum Industrial Lubri-Jelly: Utilized in general maintenance, electrical cable filling, and gaskets.
Savita Industrial Grade Petroleum Jelly: Used in mechanical joints, battery terminals, and pipe coatings.
The global yellow petroleum jelly market is forecast to reach USD 1,975 million by 2031, growing at a strong 5.4% CAGR. Asia-Pacific is both the largest and fastest-growing region, accounting for ~38% of revenue. Southeast Asia is emerging with industrial, cosmetic, and pharmaceutical demand rising. As cost-sensitive, multi-purpose jelly, yellow petrolatum remains a critical ingredient across industry segments, although evolving regulatory and sustainability expectations will shape market structure.
Investor Analysis
Industrial-grade yellow petroleum jelly represents a stable, niche lubricant market valued around USD 1,370 million, with projected growth to USD 1,975 million by 2031 at a 5,4% CAGR.
Investors could target equity or supply agreements with industrial wax producers like Sonneborn LLC or Matrix Specialty Lubricants. Funding regional storage and distribution capability in Southeast Asia or backing pilot projects using jelly in renewable energy (PV cooling) could yield higher-margin opportunities.
The market is underpinned by essential industrial maintenance, energy efficiency, and heavy-equipment reliability. Growth in Asia-Pacific industrialization and renewable energy deployment creates structural demand. Early entry into logistics and sustainable jelly variants aligns with industrial modernization trends and ESG shifts, offering stable returns and long-term strategic positioning.
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5 Reasons to Buy This Report
Contains precise segmentation of industrialgrade yellow petroleum jelly across global, Asia, and Southeast Asia markets.
Offers volume and pricing benchmarks including unit sales and ASP trends.
Highlights emerging industrial applications such as passive PV cooling and heavy machinery lubrication.
Maps competitive landscape of specialized industrial-grade jelly suppliers.
Provides actionable insights for logistics, formulation innovation, and downstream industrial partnerships.
5 Key Questions Answered
What is the market size of global yellow petroleum jelly in 2024, and what is the forecast to 2031?
How many metric tons were sold in 2024, and what was the average selling price per ton?
What are the primary industrial and photovoltaic cooling applications driving demand in Asia and Southeast Asia?
Which companies lead the industrial-grade jelly supply chain, and how are they positioned regionally?
What strategic approaches should investors and manufacturers adopt to penetrate Southeast Asian industrial markets?
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of the product manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Sales, revenue of the product in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.
Contact Information:
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Email: willyanto@qyresearch.com; global@qyresearch.com
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About Us
QYResearch founded in California, USA in 2007. It is a leading global market research and consulting company. With over 18 years experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting, industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 66,000 clients across five continents. Lets work closely with you and build a bold and better future.
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