Garment Steamer Market Size Is Projected To Grow At An 5.79% CAGR From 2023 To 2033, Driven By Application, By Distribution Channel

According to a report by Spherical Insights & Consulting, the Global Garment Steamer Market Size is expected to grow from USD 2.95 billion in 2023 to USD 5.18 billion by 2033, expanding at a compound annual growth rate (CAGR) of 5.79% over the forecast period.

The garment steamer market is witnessing steady growth as consumers increasingly seek convenient and efficient solutions for wrinkle-free clothing. Garment steamers, available in handheld, tabletop, upright, and travel-friendly models, use pressurized steam to freshen fabrics and eliminate creases without direct ironing. These appliances are particularly favored for their ease of use and versatility, offering both horizontal and vertical steaming options.

Technological advancements continue to enhance their performance and user experience, driving market expansion. However, the relatively high upfront cost compared to traditional irons remains a key challenge, potentially limiting widespread adoption.

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Market Overview
A garment steamer, also known as a clothes steamer or simply a steamer, is a device that uses high-temperature steam to efficiently remove wrinkles and odors from fabrics. By relaxing fabric fibers, steamers naturally smooth out creases, offering a quick and convenient alternative to traditional ironing. Their ease of use, portability, and compact design make them especially appealing to travelers and urban dwellers with limited space.

The market is experiencing growing demand from both residential users and commercial sectors such as dry cleaners and laundry services. To meet evolving consumer preferences, manufacturers are introducing energy-efficient, multifunctional models with enhanced performance. Furthermore, strategic collaborations and expanded distribution efforts are helping companies strengthen their market presence globally.

Key Market Drivers
1. Rising Demand for Convenient and Time-Saving Solutions
With increasingly busy lifestyles, consumers are seeking quick and hassle-free alternatives to traditional ironing. Garment steamers offer a fast and efficient solution to de-wrinkle clothes without the need for an ironing board, making them highly appealing to urban populations and working professionals.

2. Growth in the Apparel and Fashion Industry
The expansion of the global fashion and apparel industry has led to a higher demand for garment care appliances. Consumers are investing more in clothing and are equally focused on maintaining the appearance and longevity of their garments, boosting the adoption of steamers.

3. Technological Advancements in Steaming Devices
Continuous innovation in product features such as fast heat-up time, automatic shut-off, vertical and horizontal steaming, and energy efficiency is attracting more customers. Smart garment steamers with digital controls and multi-functionality are expanding market appeal across various segments.

4. Increasing Travel and Tourism Activities
The growth of domestic and international travel has fueled demand for portable, travel-friendly steamers. Lightweight and compact models are particularly popular among travelers who require garment care on the go.

5. Rising Adoption in Commercial and Professional Settings
Garment steamers are increasingly used in hotels, fashion studios, retail stores, dry cleaners, and laundry services due to their efficiency in refreshing and de-wrinkling clothing in bulk. This growing commercial use is a major contributor to market growth.

6. Improved Consumer Awareness and Lifestyle Changes
A shift toward better grooming and personal appearance, coupled with increased consumer awareness regarding garment care, has further supported the demand for garment steamers, especially in emerging markets.

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The clothes segment is expected to hold the largest market share in the garment steamer market during the forecast period.

Based on application, the garment steamer market is segmented into clothes, curtains, carpets, and others. Among these, the clothes segment is projected to dominate the market due to increasing consumer demand for effective fabric care solutions. The popularity of garment steamers is rising because of their ability to quickly remove wrinkles and refresh garments, especially delicate fabrics that may be damaged by traditional irons.

The online segment is anticipated to witness the highest growth rate in the garment steamer market during the forecast period.

Based on distribution channel, the market is categorized into supermarkets/hypermarkets, convenience stores, and online platforms. Among these, the online segment is expected to grow at the fastest pace, reflecting a major shift in consumer purchasing behavior. The widespread availability of internet access and the growing trust in e-commerce platforms-which offer convenience, variety, and competitive pricing-are key factors driving this trend.
Europe is expected to hold the largest share of the garment steamer market throughout the forecast period.

Europe is expected to hold the largest share of the garment steamer market over the forecast period. The market for garment steamers has grown significantly as a result of Europe's growing working population and their desire for rapid and efficient cleaning options due to their busy lifestyles. The market for garment steamers is predicted to grow as a result of customers' growing awareness of sustainability and the growing trend of environmentally friendly appliances.

Leading players of Garment Steamer Market including:
• Haier Group Corporation
• Koninklijke Philips N.V
• Chigo
• Midea Group Co. Ltd.
• Jiffy Steamer
• Shanghai Flyco Electrical Appliance Co. Ltd
• Pursteam
• Philips
• Rossmann
• Ningbo Shuaiwei Electric Appliance Co. Ltd
• Black+Decker
• Singer
• Propress
• Groupe SEB
• Others

Key Challenges
• High Initial Cost
Garment steamers are often more expensive than traditional irons, limiting adoption in price-sensitive markets.

• Limited Effectiveness on Heavy Fabrics
Steamers may struggle with thick or heavily wrinkled materials, reducing their versatility.

• Water and Maintenance Issues
Frequent refilling, mineral build-up, and regular maintenance can impact user convenience and product lifespan.

• Lack of Consumer Awareness in Emerging Markets
In many regions, consumers remain unaware of the benefits of garment steamers, hindering market penetration.

• Stiff Competition from Traditional Irons
The widespread availability and affordability of conventional irons continue to challenge the growth of garment steamers.

Recent Developments
• In April 2024, Xiaomi announced its new Mijia Vertical Garment Steamer to the Chinese market, a fabric steamer meant for rapid and easy wrinkle reduction.

Market Segment
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the garment steamer market based on the below-mentioned segments:

Global Garment Steamer Market, By Application
• Clothes
• Curtains
• Carpets
• Others

Global Garment Steamer Market, By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• Online

Global Garment Steamer Market, By Regional Analysis
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
o Russia
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o South Korea
o Australia
o Rest of Asia Pacific
• South America
o Brazil
o Argentina
o Rest of South America
• Middle East & Africa
o UAE
o Saudi Arabia
o Qatar
o South Africa
o Rest of the Middle East & Africa

What's covered in the report?
1. Overview of the Garment Steamer Market.
2. The current and forecasted regional (North America, Europe, Asia-Pacific, Latin America, the Middle East and Africa) market size data for the Garment Steamer Market, based on segment.
3. Garment Steamer Market trends.
4. Garment Steamer Market drivers.
5. Analysis of major company profiles.

Table of Content (TOC)
• Introduction
1. Objectives of the Study
2. Market Definition
3. Research Scope
• Research Methodology and Assumptions
• Executive Summary
• Premium Insights
1. Porter's Five Forces Analysis
2. Value Chain Analysis
3. Top Investment Pockets
1. Market Attractiveness Analysis By Product Type
2. Market Attractiveness Analysis By Type
3. Market Attractiveness Analysis By Segment Type
4. Market Attractiveness Analysis By Region
4. Industry Trends
• Market Dynamics
1. Market Evaluation
2. Drivers
1. Increasing development in sector
3. Restraints
4. Opportunities
5. Challenges
• Global Garment Steamer Market Analysis and Projection, By Product Type
• Global Garment Steamer Market Analysis and Projection, By Type
• Global Garment Steamer Market Analysis and Projection, By Segment Type
• Global Garment Steamer Market Analysis and Projection, By Regional Analysis
1. Segment Overview
2. North America
1. U.S.
2. Canada
3. Mexico
3. Europe
1. Germany
2. France
3. U.K.
4. Italy
5. Spain
4. Asia-Pacific
1. Japan
2. China
3. India
5. South America
1. Brazil
6. Middle East and Africa
1. UAE
2. South Africa
• Global Garment Steamer Market-Competitive Landscape
1. Overview
2. Market Share of Key Players in the Global Garment Steamer Market.
1. Global Company Market Share
2. North America Company Market Share
3. Europe Company Market Share
4. APAC Company Market Share
3. Competitive Situations and Trends
1. Coverage Launches and Developments
2. Partnerships, Collaborations, and Agreements
3. Mergers & Acquisitions
4. Expansions
• Company Profiles
1. Company1
1. Business Overview
2. Company Snapshot
3. Company Market Share Analysis
4. Company Coverage Portfolio
5. Recent Developments
6. SWOT Analysis
2. Company2
1. Business Overview
2. Company Snapshot
3. Company Market Share Analysis
4. Company Coverage Portfolio
5. Recent Developments
6. SWOT Analysis
3. Company3
1. Business Overview
2. Company Snapshot
3. Company Market Share Analysis
4. Company Coverage Portfolio
5. Recent Developments
6. SWOT Analysis

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About the Spherical Insights & Consulting
Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.
Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements.

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