Press release
Influencer Marketing Propels Facial Makeup Market: Strategic Insights Driving Facial Makeup Market Momentum in 2025
Facial Makeup
How Large Will the Facial Makeup Market Size By 2025?
In recent times, there has been significant growth in the size of the facial makeup market. It is set to expand from a valuation of $9.73 billion in 2024 to reach $10.44 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.3%. The growth witnessed in the previous period can be associated with a surge in consumer knowledge about ingredients, growth in beauty consciousness awareness, consumer patterns, the rise of the clean beauty movement, and health and wellness trends.
How Big Is the Facial Makeup Market Size Expected to Grow by 2029?
Anticipated robust growth will be seen in the facial makeup market in the upcoming years, with projections reaching $13.07 billion by 2029, boasting a compound annual growth rate (CAGR) of 5.8%. This surge during the projected period can be linked to the proliferation of e-commerce and omnichannel retailing, an increase in young and professionally active women, the popularity of influencer marketing, as well as diversity and inclusivity encouraged by celebrity and designer partnerships. Further trends playing a significant role during this period include compliance with regulations and safety issues, advancements in technology concerning formulations and application, AI and AR driven hyper-personalization, along with the push for diversity and inclusivity, and sustainable packaging.
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Which Key Market Drivers Powering Facial Makeup Market Expansion and Growth?
The facial makeup market is poised to experience growth due to the increasing trend of influencer marketing. Essentially, influencer marketing is when companies partner with individuals who have a substantial following on social media to promote a brand's goods or services. This strategy is widely implemented in the facial makeup industry to demonstrate the use of products, provide reviews, and share makeup tips. Through influencer marketing, beauty corporations can reach a larger audience, cultivate brand recognition, and enhance their sales. For instance, Benchmark Company LLC, an American venture capital firm, reported in February 2024 that influencer marketing has seen substantial growth; it reached $21.1 billion in 2023, marking a 29% increase from the $16.4 billion reported in 2022. Hence, the escalating trend of influencer marketing is fueling the advancement of the facial makeup market.
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Which Fast-Growing Trends Are Poised to Disrupt the Facial Makeup Market?
Key players in the facial makeup industry are introducing ground-breaking technologies, including handheld makeup applicators and electronic eyebrow applicators, to improve the user experience and ease of access. Such innovative beauty tools aim at enhancing efficiency and accuracy of makeup application for users. For example, in January 2023, L'Oréal S.A, a France-based personal care product manufacturer and marketer, unveiled two groundbreaking beauty instruments, the HAPTA handheld makeup applicator and Brow Magic. The HAPTA tool makes it easier for people with limited mobility or tremors to apply makeup on their own, thanks to a stabilizing technology designed in partnership with Verily for effortless lipstick application. In collaboration with Prinker Korea Inc., a Korean tech firm, they came up with Brow Magic, an electronic tool for applying eyebrows that generates customized eyebrow shapes via a mobile app, using cutting-edge printing technology to ensure precision.
What Are the Emerging Segments in the Facial Makeup Market?
The facial makeup market covered in this report is segmented -
1) By Type: Face Powder, Concealer, Foundation, Blush, Contouring And Highlighting, Bronzer, Primer, Other Types
2) By Source: Natural, Organic, Chemical
3) By Price: Economic, Premium
4) By Distribution Channel: Hyper markets Or Super markets, Specialty Stores, Online, Other Distribution Channels
5) By End-User: Women, Men
Subsegments:
1) By Face Powder: Loose Powder, Pressed Powder, Translucent Powder
2) By Concealer: Liquid Concealer, Cream Concealer, Stick Concealer
3) By Foundation: Liquid Foundation, Cream Foundation, Stick Foundation, Powder Foundation
4) By Blush: Powder Blush, Cream Blush, Liquid Blush
5) By Contouring And Highlighting: Contour Creams And Sticks, Highlighting Powders And Liquids, Contour Palettes
6) By Bronzer: Powder Bronzer, Cream Bronzer, Liquid Bronzer
7) By Primer: Mattifying Primer, Hydrating Primer, Pore-Filling Primer
8) By Other Types: Setting Spray, Tinted Moisturizers, BB And CC Creams
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Who Are the Global Leaders in the Facial Makeup Market?
Major companies operating in the facial makeup market are Procter & Gamble, Shiseido Company, Limited, L'Oréal, Coty Inc., Estée Lauder Companies, Avon Company, Revlon, Amway Corp., LVMH Moet Hennessy Louis Vuitton, Oriflame Holding AG, Kao Corporation, Unilever, Lotus Herbals,, Oriflame Cosmetics AG, CHANEL, Giorgio Armani S.p.A., Johnson & Johnson Services, Inc., Natura and Co Holding SA, Clarins Group, Henkel AG & Co. KGaA, L Brands, Lakme, Dr. Babor GmbH and Co. KG, Groupe Clarins, Grupo Boticario, Kose Corp., Mary Kay Inc., Nature Republic OC, Nutriglow Cosmetics Pvt. Ltd.
Which are the Top Profitable Regional Markets for the Facial Makeup Industry?
North America was the largest region in the facial makeup market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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