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2025 Expense Tracker Apps Industry Trends Report: Long-Term Outlook Through 2034
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.How Large Will the Expense Tracker Apps Market Size By 2025?
The market size of the expense tracker apps has seen a rapid expansion in recent years. The growth is projected to rise from $9.67 billion in 2024 to $10.93 billion in 2025, indicating a compound annual growth rate (CAGR) of 13.1%. Factors such as the widespread use of smartphones, heightened financial literacy, the surge in digital banking, concerns about security and privacy, and the emergence of the gig economy have contributed to the growth witnessed during the historic period.
How Big Is the Expense Tracker Apps Market Size Expected to Grow by 2029?
The market size of expense tracker apps is poised to see a considerable increase rapidly in the following years. It's anticipated to reach $17.75 billion in 2029, with a compound annual growth rate (CAGR) of 12.9%. The rising growth during this forecast period comes from the integration into the financial ecosystem, the introduction of open banking, broadening into emerging markets, emphasis on customer education and engagement, and focus on financial health. Key trends during the forecast period involve insights powered by artificial intelligence, the incorporation of blockchain, management of subscriptions, features of augmented reality (AR), voice-activated assistants, and collaborative budgeting exercises.
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Which Key Market Drivers Powering Expense Tracker Apps Market Expansion and Growth?
The upward trend in smartphone usage is predicted to fuel the expansion of the expense tracker app market. This pertains to the proportion of the population that utilizes smartphones within the entire demographic. Numerous factors such as cost effectiveness, internet access, societal and cultural trends, and the growth of mobile ecosystems contribute to the surge in smartphone users. Expense tracker apps enable users to document and sort their expenses, establish budgets, and gain an understanding of their expenditure patterns via their smartphones or tablets. Users of such apps can set alerts and notifications about impending payments, budget constraints, and abnormal spending patterns. As per a study released by Uswitch Limited, a service and switching website based in the UK, in February 2024, mobile connections in the UK amounted to 71.8 million in 2022, marking a 3.8% increase from 2021, which equates to approximately 2.6 million. Forecasts for 2025 indicate that the UK population will number 68.3 million, with an expected 95% (around 65 million individuals) being smartphone users. As such, the growth in smartphone user penetration is instrumental in propelling the expansion of the expense tracking app market.
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Which Fast-Growing Trends Are Poised to Disrupt the Expense Tracker Apps Market?
Major enterprises in the market for expense tracker apps focus their efforts on creating advanced tools like expense management solutions. By doing so, they improve financial control and effectiveness, giving them an advantage over their competitors. Expense management solutions are software systems that simplify and automate the entire expense process, from tracking and approving to reimbursement. For example, in July 2023, the US-based software firm Justworks, which offers software and expert services for payroll, benefits, HR, and compliance, unveiled an expense management tool, Expenses, for its Professional Employer Organization (PEO) clients. Expenses was designed to streamline the process of expense reimbursement and payroll management. The tool allows administrators to establish unique rules and approval workflows, simplifying the reconciliation procedures for accountants. Employees can effortlessly log their expenses on the Justworks mobile app simply by capturing images of their receipts. Justworks developed Expenses as a unified platform aimed at reducing errors and offering a simple, user-friendly solution that negates the need for other separate expense management software.
What Are the Emerging Segments in the Expense Tracker Apps Market?
The expense tracker apps market covered in this report is segmented -
1) By Platform: Mobile Apps, Web-Based Apps
2) By Subscription Model: Freemium, Premium
3) By Functionality: Basic Expense Tracker, Finance Analytics, Receipt Scanning And Management
4) By End User: Personal, Business
Subsegments:
1) By Mobile Apps: Operating System, App Type, User Target, Features
2) By Web-Based Apps: Access Type, Business Model, User Target, Features
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Who Are the Global Leaders in the Expense Tracker Apps Market?
Major companies operating in the expense tracker apps market are Zoho Corporation Pvt. Ltd., SAP SE, Sodexo Motivation Solutions UK Limited, Intuit Inc., Paycom Software Inc., LendingTree LLC, Xero Limited, Expensify Inc., Fresh Books, You Need A Budget LLC, Spendesk, Tiller LLC, Realbyte Inc., Dayspring Technologies Private Limited, Cleevio s.r.o, Everlance Inc., Hurdlr Inc., PocketGuard Inc., WalletIQ Inc., Abacus Labs Inc., Truebill Inc., Wave Financial Inc., Ramsey Solutions Inc., Emburse Holdings Inc., Shoeboxed Inc.
Which are the Top Profitable Regional Markets for the Expense Tracker Apps Industry?
North America was the largest region in the expense tracker apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the expense tracker apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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