Breast Pumps Market to Reach US$ 2.5 Billion by 2032, Driven by Rising Working Women Population and Breastfeeding Awareness

The global breast pumps market is poised for steady growth, with projections indicating a market valuation of US$ 2.5 billion by 2032, up from US$ 1.6 billion in 2022, growing at a CAGR of 4.3% during the forecast period 2022 to 2032. Rising awareness around the health benefits of breastfeeding, increased participation of women in the workforce, and growing investments in healthcare infrastructure are among the key drivers fueling market expansion.

According to a recent report by Fact.MR, the market, though representing less than half a percent of the global consumer medical devices industry, has seen higher consumer spending in recent years, thanks to the surge in lactating mothers seeking convenience and efficiency in infant care.

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Competitive Landscape and Key Developments

The breast pumps market remains moderately consolidated with the top 5 players accounting for approximately 17.8% of global market share. Leading companies such as Medela LLC, Pigeon Group, Koninklijke Philips N.V, Ameda Inc., and Ardo Medical AG are actively focusing on R&D to improve user comfort and portability of devices, particularly electric breast pumps.

Recent developments underscore an aggressive push for product innovation and market expansion:

In November 2020, Aeroflow partnered with Medela to launch enhanced mom-friendly pump rooms in the U.S., strengthening their foothold in the hospital and corporate sector.
In September 2020, Willow introduced wearable breast pumps, addressing long-standing concerns over pump noise and portability. The company raised US$ 55 million in funding to further innovate its product line and expand distribution networks globally.
The market is seeing a growing shift towards double electric breast pumps, which accounted for 69.4% of market share in 2022. These devices offer faster milk extraction and dual operation, catering to working mothers seeking time-efficient solutions.

Market Trends and Growth Factors

Several macroeconomic and societal trends are shaping the market trajectory. Rising disposable income, especially in emerging economies like East Asia, coupled with increased healthcare spending, is encouraging adoption. Government-backed breastfeeding awareness campaigns and milk bank initiatives are also promoting the use of breast pumps among non-lactating mothers and milk donors.

Moreover, the increased incidence of breastfeeding impediments such as breast engorgement, pain, and poor infant attachment has made breast pumps a necessary solution in maternal healthcare.

Regional Insights

North America, particularly the United States, continues to lead the market with a 34.1% value share as of 2021. High female labor participation, robust insurance reimbursements, and the presence of advanced healthcare facilities have contributed to this dominance.

Meanwhile, East Asia emerges as the fastest-growing region, projected to register a 6.2% CAGR over the forecast period. Factors such as high birth rates, expanding female workforce, and increased public awareness are drawing major players to invest and establish a stronger footprint in countries like China, Japan, and South Korea.

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Challenges Ahead

Despite strong growth drivers, the market is not without its challenges. The COVID-19 pandemic caused a temporary decline in product usage due to remote work trends and disruptions in manufacturing and supply chains. Furthermore, high product costs continue to limit penetration in low-income economies, underscoring the need for cost-effective solutions and rental models.

Outlook

The global breast pumps market is on a promising path, driven by the intersection of health consciousness, technology, and social transformation. Continued innovation, government support, and strategic market entry into developing regions are expected to unlock new growth avenues. As manufacturers invest in sustainable, quieter, and user-friendly solutions, breast pumps are transitioning from a niche product to a mainstream healthcare essential for modern parenting.

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