Pet Probiotics Supplements Market Set for Rising Growth, Projected to Reach USD 1.14 Billion by 2035

The global pet probiotics supplements market is poised for significant expansion, with a new industry outlook revealing a projected valuation of USD 1,139.5 million by 2035. This represents a robust Compound Annual Growth Rate (CAGR) of 3.5% from its current valuation of USD 807.3 million in 2025, driven by a confluence of factors including increasing pet ownership, heightened pet parent health consciousness, and relentless product innovation.

The burgeoning market for pet probiotics is a clear reflection of broader trends within the pet care industry, where pets are increasingly viewed as integral family members. This "pet humanization" trend is fueling demand for premium, health-focused products, with pet probiotics emerging as a key category for digestive and immune system support.

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Key Market Drivers and Trends:

The growth trajectory of the pet probiotics supplements market is underpinned by several compelling factors:

Soaring Pet Ownership and Health Consciousness: A global rise in pet adoption rates, particularly among younger generations, coupled with an escalating awareness among pet parents regarding the importance of preventive health and nutrition for their companions, is a primary catalyst. This is leading to a proactive approach to pet wellness, mirroring human health trends.

Continuous Product Innovation: Market leaders and emerging players are consistently introducing novel formulations. This includes multi-functional products combining probiotics with prebiotics, enzymes, and vitamins, as well as breed-specific and age-targeted solutions for dogs and cats. Advanced microencapsulation techniques are also being adopted to enhance probiotic stability and efficacy. The development of soil-based strains like Bacillus, offering superior viability in dry forms, is another significant innovation.

Expansion of Premium Pet Food and Supplement Portfolios: The market is benefiting from the growing availability of high-quality pet food and supplement lines that integrate functional probiotic strains, catering to the demand for superior nutritional solutions.

Strong Regional Growth: While the global market exhibits steady growth, certain regions are demonstrating exceptional dynamism. The United Kingdom leads with an impressive CAGR of 7.5% from 2025 to 2035, propelled by rapid adoption of premium supplements. The USA follows closely with a 7.4% CAGR, driven by robust demand for digestive and immune health products, while Germany's market is expanding at 6.8% CAGR due to increasing pet health awareness.

Competitive Landscape and Industry Benchmarks:

The pet probiotics supplements market is characterized by a mix of established global players and agile regional brands. Companies like Chr. Hansen, Nestle Purina, and ADM Protexin are at the forefront, leveraging their extensive R&D capabilities, advanced manufacturing technologies, and broad distribution networks.

Strategic Acquisitions and Mergers: Recent activities highlight the competitive nature and growth potential of the market. General Mills' acquisition of Edgard & Cooper in April 2024 to expand its European pet food portfolio, and Chr. Hansen's merger with Novozymes in January 2024 to form Novonesis, a global biosolutions leader, underscore the strategic moves being made to strengthen market positions and diversify offerings.

Focus on Specific Claims and Functionalities: Brands are increasingly emphasizing "all-natural," "non-GMO," and "grain-free" claims, which resonate strongly with health-conscious pet owners. From a functionality perspective, gut health remains the leading segment, holding a 19.5% market share in 2025, followed by digestive health and immunity booster categories.

Dominance of Canine Segment and Offline Sales: Dogs continue to be the primary consumers of pet probiotics, accounting for a commanding 65% market share in 2025, driven by high supplement consumption and targeted formulations. In terms of sales channels, offline sales, particularly through veterinary clinics and pet food shops, maintain a significant 58% market share due to the trust and personalized advice sought by pet parents.

Challenges and Opportunities:

Despite the positive outlook, the market faces challenges such as the high production costs of premium probiotic strains, which can limit affordability, and the need for more extensive clinical studies to validate species-specific efficacy. Palatability issues with certain forms like powders and capsules also present hurdles. However, these challenges also present opportunities for innovation in formulation, delivery methods, and cost-effective production.

The global pet probiotics supplements market, though representing a niche within the broader pet care and nutrition sectors (approximately 2-3% of the overall pet care market and 4-5% of the pet nutrition market), is exhibiting a strong upward trend. As pet humanization continues and scientific understanding of the microbiome advances, the market is well-positioned for sustained "rising growth" towards its USD 1,139.5 million valuation by 2035.

About the Report:

This press release is based on a comprehensive market outlook and forecast report on the Pet Probiotics Supplements Market, providing in-depth analysis across various segments including form (powder, soft chews, capsules, liquid), species (dogs, cats, birds, reptiles), claim (no artificial additives, non-GMO, all-natural, etc.), functionality (gut health, immunity booster, allergy support, etc.), sales channel (online, offline), and region. The report covers 40+ countries, highlighting key growth drivers, industry trends, competitive landscape, and strategic developments.

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Top Segments Studied in the Pet Probiotics Supplements Market Report

By Form:
As per form, the industry has been categorized into Powders, Soft Chews, Capsules and Liquid.

By Species:
As per species, the industry has been categorized into Dogs, Cats, Birds and Reptiles.

By Claim:
Based on product claims, the industry has been categorized into No Artificial Additives, No Artificial Flavours, No Artificial Preservatives, Non-GMO, Allergen Free, 100% Vegan, Grain Free, Soil Based and All Natural.

By Functionalities:
As per product functionalities, the industry has been categorized into Gut Health, Immunity Booster, Allergy Support, Digestive Health, Coat Quality and Itching Skin.

By Sales Channel:
This segment is further categorized into Online (Company Website, Ecommerce and Third Party Websites) and Offline (Distributor, Supermarket, Pet Food Shops and Veterinary Clinics).

By Region:
Industry analysis has been carried out by Regions which is segmented into North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Explore FMI's related ongoing Coverage in Food and Beverage Domain

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Pet Prebiotics Market:https://www.futuremarketinsights.com/reports/pet-prebiotics-market

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