Freelance Copywriting Jobs Surge During Talks of Recession
As a looming recession approaches, freelance copywriters are seeing an increase in contracted work. Companies in all industries are making budget cuts, and some of those cuts include cutting out full-time salaried copywriters and marketers. The executives instead are looking for freelance copywriters who can do work for them on a project by project basis, which ultimately saves the company money.
With this increase in outsourcing, copywriters should be strengthening their own marketing efforts. Kelly Robbins, founder of The Copywriting Institute stated “there are two solid things copywriters can do to capitalize on getting work in this economy. The first is to ensure they are marketing on a consistent basis to a targeted industry. The second is to methodically add needed services to their offering. For example, adding the service of writing press releases or web sites to their skill set will help copywriters pick up additional jobs with the clients they do have.”
Although the benefits of hiring a freelance copywriter on a contractual basis save money and resources in any economy, companies are more likely to be on the lookout for these type of copywriters with the need to make cuts in their employee expenses. Copywriters in today’s economy should be aggressively marketing, networking and expanding their skills to ensure they best meet the needs of their clients.
Broomfield, CO 80020
About The Copywriting Institute
The Copywriting Institute, based in Broomfield, CO., provides training and education on writing marketing materials, copywriting and teaches business building practices for copywriters and marketers. Through workshops, courses and coaching, The Copywriting Institute assists aspiring copywriters in their quest to achieve high profits and create their ideal life through personal growth, passion, and living joyfully.
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