Press release
Hearthfire Holdings Announces Limited Preferred Equity Opportunity
Limited Special Opportunity in Whitehall Self-Storage Development Gives Investor Priority Position and Possible High YieldsPhiladelphia, PA - July 25th, 2025 - Hearthfire Holdings [https://hfirecapital.com/], a top real estate private equity and development company managing more than $180 million in self-storage facilities, is proud to introduce a new preferred equity offering for its Whitehall [https://hfirecapital.com/investments/] self-storage facility. The option was offered to investors beginning Monday, July 14th and is now officially available to interested investors looking for high-yielding, risk-adjusted returns in a secured position of capital.
This higher-quality equity tranche is a result of Hearthfire having arranged very favorable senior debt financing, and therefore allowing investors to have a unique opportunity to invest in an ownership position in a lower-risk situation with favorable upside potential. The offering offers investors the possibility of being positioned above traditional equity participants and below only the senior lender-offering an attractive value proposition within the current market.
"We are excited to invite select partners to join us in this exclusive preferred equity investment in our Whitehall self-storage deal," said Sergio Altomare [https://www.linkedin.com/in/sergio-altomare-7823294/], Co-Founder and CEO of Hearthfire Holdings. "We secured incredible financing from a senior lender, and that opened the door for an unusual opportunity for us-a preferred equity tranche. You'll sit above our common equity investors but below our senior lender for an exclusive high-return investment."
The Whitehall investment opportunity, positioned within a high-demand corridor of the Lehigh Valley, is supported by strong market fundamentals and Hearthfire's track record operating strategy. Having had nine successful exits with an average return of over 25% IRR, the firm continues to show its capability to generate consistent, risk-adjusted returns in its portfolio.
For more information on the opportunity, please visit the following link [https://hfireholdings-22792939.hs-sites.com/white-hall-storage-preferred-equity-2025]. For all other press inquiries and requests, contact Thomas Mustac, Senior Publicist at Otter PR, at thomas.mustac@otterpr.com [mailto:thomas.mustac@otterpr.com].
About Hearthfire Holdings
Hearthfire Holdings is a real estate and private equity firm focused on self-storage investment. The company boasts more than $180 million in assets under management and nine successful exits, with an established reputation for selection of markets, operational sophistication, and investor-aligned structures. Led by Sergio Altomare, co-founder and former Executive Director of Technology at the Federal Reserve, Hearthfire applies institutional-level financial management, advanced technology, and highly disciplined real estate execution to locate and monetize underperforming assets and development opportunities.
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