Deodorants Market Trends That Will Shape the Next Decade: Insights from Product Innovations For Long-Lasting Sweat And Odor Protection

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How Large Will the Deodorants Market Size By 2025?
In the past few years, the size of the deodorants market has seen a robust growth. It's projected to increase from $27.41 billion in 2024 to $29.3 billion in 2025, with a compound annual growth rate (CAGR) of 6.9%. This significant growth in the historic period can be credited to evolving societal norms, successful advertising and strategic marketing initiatives, an uptick in disposable income, fashion and lifestyle trends focused on fitness, rapid urbanization, population expansion, and a heightened consciousness of health and wellbeing.

How Big Is the Deodorants Market Size Expected to Grow by 2029?
The expected expansion of the deodorants market size in the forthcoming years will be robust, reaching $37.79 billion in 2029 with a compound annual growth rate (CAGR) of 6.6%. The boom throughout the projected period is due to factors such as the rising demand for eco-friendly and natural deodorants, an increase in consciousness about personal health and hygiene, novel advancements in packaging and application procedures, a focus on inclusive and gender-neutral products, and the significant role e-commerce platforms play in shaping buying habits. Future market trends include the embrace of deodorants boasting antibacterial and antiperspirant qualities, progress in formulation technologies, innovative packaging and application methods, a greater focus on inclusive and gender-neutral products, and an extensive assortment of fragrances and formulations that cater to various preferences and lifestyles.

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Which Key Market Drivers Powering Deodorants Market Expansion and Growth?
The surge in demand for personal grooming products is predicted to drive the expansion of the deodorants market in the future. These products, which are intended to improve personal hygiene, overall health, and appearance, are becoming increasingly popular as individuals strive to maintain cleanliness, prioritize self-care, and better their physical appearance on a daily basis. Deodorants, which control body odor by restricting the development of bacteria causing the odor and imparting a pleasing scent, play a crucial role in personal grooming products. The Bureau of Labor Statistics, a US-based principal fact-finding agency for the Federal Government, noted in September 2023 that there was a 12.3% increase in expenditure on personal care products and services in 2022, following a significant uptick of 19.3% seen in 2021. Hence, the escalating demand for personal grooming products is propelling the growth of the deodorants market.

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Which Fast-Growing Trends Are Poised to Disrupt the Deodorants Market?
Major players in the deodorant industry are focusing their efforts on breathable, skin-friendly deodorant formulas like antiperspirant technology, which provides increased sweat protection while ensuring the skin's comfort and wellbeing. The term "antiperspirant technology" refers to the scientific processes and formulas used in antiperspirant products to curb or block sweat production temporarily. For example, Degree, an American deodorant manufacturer, launched its latest offering, the Degree Advanced Antiperspirant, in March 2022. This product features an innovative 72-hour microtechnology for continuous protection against sweat and odor. Additionally, Degree has launched the Degree Advanced Antiperspirant for both men and women, each featuring this pioneering microtechnology for continuous 72-hour sweat and odor protection. This newly introduced range is scientifically verified to provide a stronger sweat barrier than conventional antiperspirants, eliminating the necessity of reapplication. Unilever, the parent company of Degree, is the developer of this technology, which holds 16 new patents.

What Are the Emerging Segments in the Deodorants Market?
The deodorants market covered in this report is segmented -

1) By Product: Spray, Roll-On, Cream, Other Product
2) By Packaging Material: Metal, Plastic, Other Packaging Material
3) By Distribution Channel: Super markets Or Hyper markets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Other Distribution Channel
4) By End-User: Men, Women, Other End User

Subsegments:
1) By Spray: Aerosol Sprays, Pump Sprays
2) By Roll-On: Gel Roll-Ons, Liquid Roll-Ons
3) By Cream: Anti-Perspirant Creams, Natural Deodorant Creams
4) By Other Products: Sticks, Wipes, Powders

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Who Are the Global Leaders in the Deodorants Market?
Major companies operating in the deodorants market report are L'Oreal SA; Christian Dior SE; The Procter & Gamble Company; Unilever PLC; Adidas AG; Henkel AG & Co KGaA; Colgate-Palmolive Company; The Estée Lauder Companies Inc.; Kao Corporation; Church & Dwight* Co Inc.; Coty Inc.; Burberry Limited; Calvin Klein Inc.; Avon Products Inc.; Giorgio Armani SpA; Lion Corporation; Revlon Inc.; Godrej Consumer Products Limited; Beiersdorf AG; Benetton Group Srl; Cavinkare Private Limited; EO Products Inc.; Each & Every; Erbaviva LLC; Spirit Nest LLC

Which are the Top Profitable Regional Markets for the Deodorants Industry?
Europe was the largest region in the deodorants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the deodorants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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