Press release
Tuna Market Report, Size, Share, Growth, and Forecast 2025-2034
According to a report by Expert Market Research (EMR), the global tuna market volume reached approximately 6884.30 KMT in 2024. Fueled by growing health consciousness and rising environmental awareness, the market is anticipated to expand at a CAGR of 2.70% during the forecast period of 2025-2034, reaching nearly 8985.95 KMT by 2034. Tuna, a swift and commercially vital species from the Thunnini tribe in the mackerel family, is a globally consumed seafood known for its distinctive taste, rich nutritional profile, and adaptability in various cuisines. Tuna continues to be a staple in global diets due to its broad species variety and culinary flexibility.The tuna industry is undergoing a major transformation, shaped by shifting consumer behavior, innovations in fishing and processing technology, evolving regulatory frameworks, and global economic shifts. As tuna emerges as a preferred sustainable protein source, its market continues to expand in both developed and emerging economies.
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Key Trends Fueling Market Growth:
A major driver is the global shift toward healthier dietary habits. Tuna, high in omega-3 fatty acids, lean protein, and essential nutrients, is increasingly favored by health-conscious consumers. Its versatility across culinary uses-from raw preparations like sushi to shelf-stable canned varieties-enhances its widespread appeal.
Technological innovations in the fishing and processing sectors have also enhanced the tuna market outlook. Advanced tools like GPS-based tracking, electronic monitoring, and eco-friendly fishing techniques have increased harvest efficiency while promoting sustainability. Processing advancements such as vacuum packaging and deep freezing have boosted product longevity and expanded distribution channels globally.
Sustainability and Regulation:
Environmental concerns and stricter fisheries regulations are playing a crucial role in shaping the tuna industry. Overfishing and unregulated practices have prompted global attention, with certifications like the Marine Stewardship Council (MSC) and efforts from organisations like the International Seafood Sustainability Foundation (ISSF) gaining momentum. Consumers and retailers are increasingly opting for sustainably sourced tuna, reflecting growing environmental responsibility within the industry.
Market Influencers:
International trade dynamics and geopolitical factors influence the supply chain and pricing. Key producing and consuming nations-including Japan, the U.S., EU nations, and several Pacific countries-are affected by evolving trade policies, import regulations, and fishing agreements.
Emerging economies, especially in Asia Pacific and Latin America, are showing rising tuna consumption, driven by increasing disposable income, urbanisation, and expansion of the food service industry. The growing middle class and demand for quick, nutritious meals continue to push market volumes upward.
The canned tuna segment remains dominant due to its convenience and affordability, but fresh and frozen tuna are gaining popularity in developed nations, especially with rising demand for sushi and premium seafood offerings.
E-Commerce Integration:
Digital retail channels are significantly influencing tuna sales. Online platforms offer convenience, broader product options, and access to sourcing and sustainability details-catering to the increasingly informed and conscious consumer.
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Market Segmentation
By Species:
Skipjack
Yellowfin
Albacore
Bigeye
Bluefin
Others
By Product Type:
Canned
Frozen
Fresh
By Regional Production:
Japan
Indonesia
Philippines
Taiwan P.C.
Republic of Korea
Spain
Others
By Regional Consumption:
Japan
United States
China
Taiwan P.C.
Republic of Korea
European Union
Others
Competitive Landscape
The EMR report analyses key developments, plant capacities, investments, and M&A activities of major companies operating in the global tuna market. Some of the key players include:
American Tuna
Thai Union Group PCL.
Wild Planet
Frinsa del Noroeste S.A.
Bumble Bee Foods, LLC
Clover Leaf Seafoods Corp.
Others
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