Emerging Trends to Drive Continuous Testing Market Growth at 17.9% CAGR Through 2029

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Continuous Testing Market Size Growth Forecast: What to Expect by 2025?
The market size of continuous testing has been on a swift ascent in the last few years. It is projected to expand from $3.05 billion in 2024 to $3.61 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 18.2%. The historic period's expansion can be ascribed to the growing emphasis on minimizing defect costs and enhancing tests, the mounting requirement for expedited delivery and digital evolution, speedier release cycles, and heightened automation.

How Will the Continuous Testing Market Size Evolve and Grow by 2029?
The market size of continuous testing is projected to experience a significant expansion in the coming years, increasing to $6.96 billion by 2029 with a compound annual growth rate (CAGR) of 17.9%. The predicted growth for the forecast duration is largely due to advancements like agile and DevOps adoption, the growing requirement for continuous and prompt delivery, a surge in the need for IoT integrated devices, complexity in software applications, and the optimization of Quality Assurance (QA). Key trends for the impending years comprise a shift-left strategy, automation in testing, shift-right testing routines, security testing, and the transition to cloud-based testing solutions.

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What Drivers Are Propelling the Growth of Continuous Testing Market Forward?
The escalation in the need for IoT devices is anticipated to fuel the expansion of the continuous testing market. IoT, or Internet of Things, devices are specialised computing tools such as sensors, actuators or appliances that wirelessly link to a network, allowing data transfer and interaction via the Internet. The preference for IoT devices is growing owing to several significant factors, including the widespread availability of high-speed internet and wireless networks, reduction in hardware component prices, and the rising demand for intelligent devices. By simulating various external conditions such as temperature, humidity, pressure, and motion, IoT devices help testers verify the performance of their applications in diverse situations. Test automation tools can engage with IoT devices to conduct functional, performance, and compatibility tests across numerous devices and configurations. As an example, the Health Sector Cybersecurity Coordination Center (HC3), a US division of the Department of Health and Human Services (HHS) Cybersecurity Program, stated in an August 2022 report that approximately 7 billion devices are currently connected via the Internet of Things (IoT) in 2022. It's predicted that this number will significantly increase, with an additional 20 billion devices adopting this technology by 2025. Hence, the continuous testing market is experiencing growth due to an increasing demand for IoT devices.

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Which Emerging Trends Are Transforming the Continuous Testing Market in 2025?
Top firms active in the continuous testing market are prioritizing the introduction of sophisticated continuous testing services, like virtual mobile grid services, to gain an upper hand in the industry. A virtual mobile grid service is a cloud-enabled service that facilitates large-scale mobile application testing by offering the capacity to author, implement, and scrutinize tests across a wide array of real and virtual devices. For instance, Tricentis GmbH, a software testing organization based in Austria, in October 2023, added the Virtual Mobile Grid service to its array of mobile application testing grid services to simplify large-scale mobile applications testing. This service presents solutions for mobile app testing that tackle diverse difficulties encountered by development teams in ensuring the quality and performance of mobile apps across various devices and platforms. This service can also automatically generate and execute tests, making the testing process more efficient and ensuring tests are carried out effectively prior to production environment deployment.

What Are the Key Segments in the Continuous Testing Market?
The continuous testing market covered in this report is segmented -

1) By Component Type: Software, Services
2) By Platform Type: Web, Desktop, Mobile
3) By Deployment Type: Cloud, On-Premises
4) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
5) By End-Use: Banking, Financial Services, And Insurance (BFSI), Retail And Consumer Goods, Transportation And Logistics, Healare, Manufacturing, Telecom And Information Technology, Energy And Utilities, Government, Media And Entertainment, Other End-Users

Subsegments:
1) By Software: Test Automation Tools, Test Management Tools, Continuous Testing Platforms, Performance Testing Software, Security Testing Software, Functional Testing Software, Regression Testing Tools, Load Testing Tools
2) By Services: Consulting Services, Integration Services, Test Automation Services, Managed Testing Services, Support And Maintenance Services, Training And Education Services, Test Strategy And Planning Services, Performance And Load Testing Services

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Who Are the Key Players Shaping the Continuous Testing Market's Competitive Landscape?
Major companies operating in the continuous testing market are International Business Machine Corporation, Broadcom Inc., Capgemini SE, Cognizant Technology Solutions India Private Limited., HCL Technologies Limited, Atos SE, Tech Mahindra Limited, EPAM Systems Inc., Micro Focus International plc, Larsen and Toubro Infotech Limited, QualiTest Group, Mindtree Consulting Limited, Hexaware Technologies Limited, Vector Software Inc., Sauce Labs Inc., Spirent Communications plc, Parasoft Corporation, Tricentis India Pvt. Ltd., Applause Quality Inc., Cigniti Technologies Limited (Cigniti), NIIT Technologies Limited, QA Mentor, SmartBear Software LLC, Worksoft Inc., Appvance Inc., Kobiton Inc., LogiGear Corporation, Softcrylic LLC, PractiTest Ltd., Testplant Limited

What Geographic Markets Are Powering Growth in the Continuous Testing Market?
North America was the largest region in the continuous testing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the continuous testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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