Gift Card Surge Propels Corporate Gifting Market Growth: Core Growth Enabler in the Corporate Gifting Market, 2025

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What Will the Corporate Gifting Industry Market Size Be by 2025?
The size of the corporate gifting market has been expanding considerably in the preceding years. The market is expected to increase from a value of $839.57 billion in 2024 to an estimated $919.94 billion in 2025, reflecting a compound annual growth rate (CAGR) of 9.6%. The notable increase in the past years can be ascribed to various factors such as corporate relationship building, acknowledgement and appreciation, branding and marketing, occasion-specific gifting, and gaining a competitive advantage.

What's the Long-Term Growth Forecast for the Corporate Gifting Market Size Through 2029?
Expectations for the corporate gifting market forecast a robust expansion in the coming years, reaching an estimated value of $1245.8 billion by 2029, with a CAGR of 7.9%. The factors influencing its potential growth during the forecast period include the emphasis on sustainable and ethical gifting, the shift towards virtual and remote working, globalization effects, a focus on health and wellbeing, and the use of data analytics in forming gift strategies. Key trends to watch for during this period include innovative packaging concepts, a focus on individual customization and personal touches, tech-based gifting solutions, concentration on eco-conscious and durable gifts, focusing on artisanal and local sourced products, and an inclusive, diverse range of gift options.

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What Are the Key Growth Drivers Fueling the Corporate Gifting Market Expansion?
The corporate gifting market is projected to grow due to the rising popularity of gift cards. Gift cards, which are prepaid cards or vouchers containing a specific amount of money, enable their holders to acquire goods or services from the card issuer up to the stored value. These cards' flexibility, which allows recipients to select items or experiences according to their preferences, makes them an ideal choice for corporate gifting initiatives. As per Recharge, an online prepaid payment firm from the Netherlands, a survey conducted in May 2024 revealed that 1 in 5 Brits, or around 11.4 million people, use prepaid cards. This is an 118% rise since the cost-of-living crisis began. Of these users, 34% (about 3.9 million) expressed that they use prepaid cards to better manage their finances, while 26% (roughly 3 million) do so to avoid falling into debt. Hence, the increased usage of gift cards is projected to spur the growth of the corporate gifting market. The growing number of corporate conferences and events is also anticipated to drive the corporate gifting market's growth forward. These events, which are organised gatherings or functions organised by businesses or corporations for varied purposes, utilise corporate gifting as a strategic tactic to improve attendee engagement, strengthen positive relationships, and reinforce brand recognition. They accomplish this by offering thoughtfully chosen branded gifts, thus leaving a lasting impression and fostering goodwill among attendees. According to a report by In-House Corporate Event (ICE), a UK-based event planning community, corporate sector event spending is expected to rise by 83% in 2023. Similarly, the Oakridge Golf Club, a UK-based golf course and hospitality venue, reported in January 2023 that about 88% of companies are planning to reintroduce in-person and team events in 2022 and 2023. This rise in corporate conferences and events is consequently propelling the corporate gifting market's growth.

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What Are the Key Trends Driving Corporate Gifting Market Growth?
Leading firms in the corporate gifting industry are directing their focus towards the creation of advanced digital solutions such as enabling small businesses to assemble and design gift boxes filled with unique handmade products to elevate personal interaction and augment customer engagement. Small establishments are given the opportunity to curate and design these unique gift boxes that embody handcrafted items, aiming to offer a unique and unforgettable gifting experience that mirrors the brand's persona. In August 2023, for example, Mona, a US-based launchpad focused on products related to health and wellness designed to boost female health management, initiated the provision of corporate gifts inspired by women, refugees, and underrepresented innovators. The launch of this corporate gifting initiative is aimed at boosting exposure for underprivileged businessmen and innovators, primarily females and immigrants. Backed by Alpine Social Ventures and Stanford, this social initiative is geared towards aiding these entrepreneurs via strategic investments. It collaborates with small businesses to pack up gift boxes with handcrafted products, thus enhancing the gifting experience and encouraging investment in the respective businesses.

How Is the Corporate Gifting Market Segmented?
The corporate gifting market covered in this report is segmented -

1) By Type: Practical Swag Gifts, Food, Personalized Clothing Item, eGift Card, Experience (Airfare or Concert Tickets), Other Types
2) By Sales Channel: Direct Channel, Distribution Channel
3) By Application: Small And Medium-Sized Enterprises (SMEs), Large Enterprises

Subsegments:
1) By Tech Gadgets: Office Supplies, Drinkware, Stationery
2) By Food: Snack Packs, Gourmet Hampers, Gift Baskets
3) By Personalized Clothing Item: T-shirts, Jackets, Caps, Hoodies
4) By eGift Card: Retail eGift Cards, Dining eGift Cards, Online Store eGift Cards
5) By Experience (Airfare or Concert Tickets): Travel Vouchers, Concert Tickets, Event Passes
6) By Other Types: Subscription Boxes, Custom Awards, Event Invitations

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Which Companies Are Leading the Charge in Corporate Gifting Market Innovation?
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group PLC, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc., Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd., NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company, Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited

Which Regions Are Leading the Global Corporate Gifting Market in Revenue?
North America was the largest region in the corporate gifting market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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