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Emerging Trends to Reshape the Content Analytics, Discovery and Cognitive Software Market: Industry Leaders Pioneer Technological Advancements With A Focus On Content Analytics, Discovery, And Cognitive Software as a Key Influencer

07-25-2025 09:26 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Content Analytics, Discovery and Cognitive Software

Content Analytics, Discovery and Cognitive Software

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Content Analytics, Discovery and Cognitive Software Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size for content analytics, discovery, and cognitive software has seen a swift surge in recent times. The growth is projected to increase from $6.06 billion in 2024 to $7.15 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 18.0%. The drivers of this growth during the historic period include rising production and use of content, increasing adoption of sophisticated enterprise content management systems, and a high demand for bespoke content services.

Content Analytics, Discovery and Cognitive Software Market Size Forecast: What's the Projected Valuation by 2029?
The market size for content analytics, discovery, and cognitive software is set to experience a significant upsurge in the coming years, reaching $14.14 billion by 2029 at a CAGR of 18.6%. This forecasted expansion can be linked to a growing need for harmonizing content strategies with business objectives, the rising volume of data generation, and increasing recognition of the benefits of content intelligence. Key trends predicted for this period include the embrace of AI-driven content recommendation systems, the proliferation of content personalization solutions, the interfacing with marketing automation platforms, the emergence of predictive analytics for content strategizing, and the creation of real-time content insights platforms.

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What Are the Drivers Transforming the Content Analytics, Discovery and Cognitive Software Market?
The increased adoption of cloud-based technology is projected to fuel the expansion of the content analytics, discovery, and cognitive software market in the future. This technology employs computing resources such as storage, processing power, and applications over the internet (aka the cloud), rather than relying on local servers or individual devices. By integrating content analytics, discovery tools, and cognitive software with cloud-based technology, various benefits can be realized, such as a smarter, more effective, and secure cloud environment. For example, data from the Bureau of Labor Statistics, a U.S. governmental agency, shows that public cloud services expenditure rose from $332.3 billion in 2021 to $397.5 billion in 2022, marking a 23.1% growth rate in November 2022. Hence, the growing usage of cloud technologies is anticipated to bolster the market for content analytics, discovery, and cognitive software.

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What Long-Term Trends Will Define the Future of the Content Analytics, Discovery and Cognitive Software Market?
Major firms in the content analytics, discovery, and cognitive software industry are prioritizing the development and incorporation of novel technologies such as AI-first core in order to satisfy customer needs and strengthen their standing. The AI-first approach is a strategy that situates artificial intelligence at the heart of all company operations, from ideation to execution. As an illustration, Infosys, an Indian IT firm, unveiled Infosys Topaz in May 2023, an AI-first product designed to expedite business value for international enterprises using generative AI tools. This complete set of services, solutions, and platforms exploits generative AI to enhance the capabilities of individuals, companies and societies, allowing them to seize the next wave of opportunities and generate value from interlinked ecosystems and widespread efficiencies. Infosys Topaz is intended to equip individuals to produce cognitive solutions that speed up value creation, merging the power of Infosys Cobalt cloud, data analytics, and AI to rejuvenate growth and forge intuitive experiences.

Which Segments in the Content Analytics, Discovery and Cognitive Software Market Offer the Most Profit Potential?
The content analytics, discovery and cognitive software market covered in this report is segmented -

1) By Type: Test Software, Information Discovery Software, Deep Learning Software, Others
2) By Deployment Type: On-Premises, Cloud
3) By End User: Government And Public Services, Finance, Banking And Insurance Sector, Utilities, Telecommunication Operators, IT And High-Tech ECM Providers, Healthcare And Pharmaceutical Sector, Media And Web Publishing, Retail, Transport, Real Estate

Subsegments:
1) By Test Software: Performance Testing Tools, Security Testing Tools, Functional Testing Tools, Automation Testing Tools
2) By Information Discovery Software: Data Visualization Tools, Text Analytics Tools, Data Mining Tools, Business Intelligence Tools
3) By Deep Learning Software: Frameworks, Neural Network Libraries, Pre-Trained Models, Development Platforms
4) By Others: Natural Language Processing (NLP) Tools, Predictive Analytics Software, Sentiment Analysis Tools, Image And Video Analytics Software

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Which Firms Dominate the Content Analytics, Discovery and Cognitive Software Market by Market Share and Revenue in 2025?
Major companies operating in the content analytics, discovery and cognitive software market report are Google Inc., Microsoft Corporation, Facebook Inc., IBM Inc., Oracle Corporation, SAP SE, Hewlett-Packard Enterprises, Baidu Inc., Adobe Inc., Wipro, OpenText Corporation, Symantec Corporation, SAS Institute Inc., Micro Focus International PLC, Tibco Software Inc., Verint Systems Inc., Coveo Solutions Inc., Lucidworks, Expert System, Basis Technology, Cognitivescale, Attivio, Stratifyd, Mindbreeze, Indico Data Solutions, Squirro, Yseop, Luminoso Technologies, Lexalytics, Smartlogic, Elastic GmbH

Which Regions Offer the Highest Growth Potential in the Content Analytics, Discovery and Cognitive Software Market?
North America was the largest region in the content analytics, discovery and cognitive software market in 2024. The regions covered in the content analytics, discovery and cognitive software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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